Clothing and footwear retailers in india

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Clothing and footwear retailers in india

  1. 1. Clothing andFootwear Retailers in India Free Powerpoint Templates Page 1
  2. 2. Introduction• Clothing and footwear value sales grew from 16% to Rs. 1 trillion.• Most of the players in this field are creating awareness of their brands as consumers are becoming brand- conscious. Free Powerpoint Templates Page 2
  3. 3. Brief history• India has huge unorganized market for clothing and footwear retailing which mostly sell unbranded products.• As employment and disposable income levels have increased over the years, Indian consumers are buying more apparel and footwear.• Consumers are moving from unorganized to organized channel. Free Powerpoint Templates Page 3
  4. 4. Cont’d…• India remained the leading global clothing and footwear retailer as of 2007 with 3,18,960 outlets.• India has maximum number of clothing and footwear retail outlets globally• As of 2007, 5% of Indian consumers expenditure was on clothing and footwear. Free Powerpoint Templates Page 4
  5. 5. Influx of foreign apparel retailers• Bata India Ltd. led in terms of the share of outlets, selling space and value sales.• Bata caters to middle class consumers by offering footwear at affordable prices.• National and regional players like Liberty Shoes Ltd. and Metro Shoes Pvt. Ltd. offer similar products at comparable prices. Free Powerpoint Templates Page 5
  6. 6. Cont’d…• Bata is followed by clothing players Raymond and Koutons Retail India.• Koutons started its operation in 2006 by franchising its two apparel outlet brands of Koutons and Charlie Outlaw• Franchised its outlets in North India targeting on middle class consumers.• Multinational brands like Benetton, Pepe and Van Heusen targeted at wealthy customers. Free Powerpoint Templates Page 6
  7. 7. Cont’d…• 2006: Benetton Group has launched its fashion label “Sisley”.• 2007: Its first outlet and the new outlets added concentrating in New Delhi and target affluence consumers.• Benetton tied up with Trent to open and manage new Sisley stores. Free Powerpoint Templates Page 7
  8. 8. Footwear retailers in India Free Powerpoint Templates Page 8
  9. 9. Clothing Retailers in India Free Powerpoint Templates Page 9
  10. 10. Major International Players Free Powerpoint Templates Page 10
  11. 11. Conclusion• Bata is expected to continue to lose share due to intense competition.• Apparel retailers are opening more specialized outlets targeted at a specific consumer segments.• As consumers incomes rise, purchases of branded clothing and footwear are expected to rise with increasing shift from the unorganized to organized channel. Free Powerpoint Templates Page 11
  12. 12. Thank You Free Powerpoint Templates Page 12 Src. - RetailBiz

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