1. Terrorists attacked an army-run school in Peshawar on December 16th, killing 141 people including 132 students. Pakistani soldiers killed 7 terrorists during a counter attack. 2. News of the Peshawar blast spread quickly around the world. Within two hours it became the headline on thousands of TV channels globally. Pakistani channels also broke the news and provided extensive coverage. 3. At the request of partners, Mediatrack analyzed which channels broke the news first and their performance. The analysis tracked details like first ticker alerts, live coverage start times, exclusive footage times, and more across 10 major channels.

1. December 16 at around 11 AM terrorists attack on
Army run school (APS) in Peshawar and shaheed
around 141 innocent persons including 132 students.
7 terrorist killed by Pak soldiers counter attack.
The news spread
like a jungle fire in every
corner of the world.
Millions of the eyes were full of tear on this incident.
APS Peshawar attack

2. Within two hours Peshawer blast news become the Head line
and Breaking news of the thousands of TV Channels of the
world.
Pakistani TV Channels also proactively break the news and
run marathon transmission to cover the incident.
On the request of our prestigious partners we prepare
“WHO BREAK FIRST ANALYSIS”.
Who break first

3. Channel
First Ticker
Alert
First O/C
Alert
Live Coverage
Exclusive
Footage
Audio Beeper Video Beeper
Eye Witness
Pro
Animation Mourn Logo
First Cut to
Commercial
Run
transmission
without Ad
11:28:46 AM 11:31:05 AM 1:47:40 PM 11:31:12 AM 11:31:28 AM 12:10:30 PM 11:51:06 AM _ 2:15:15 PM 7:56:28 PM 508 Min
11:26:13 AM 11:27:25 AM 4:25:24 PM 11:27:38 AM 11:27:41 AM 4:25:24 PM 11:56:15 AM
6:41:05 PM
(MAP)
2:40:58 PM 7:21:47 PM 475 Min
11:12:40 AM 11:23:12 AM _ 11:44:55 AM 11:23:32 AM _ 12:33:23 PM
11:25:00 AM
(MAP)
2:39:36 PM 11:52:00 AM 40 Min
11:12:57 AM 11:29:01 AM _ 11:50:29 AM 11:29:30 AM _ 12:55:41 PM
11:29:09 AM
(MAP)
2:28:10 PM 11:58:20 AM 46 Min
11:30:25 AM 11:32:25 AM _ 11:32:32 AM 11:33:12 AM 1:28:40 PM 12:05:08 PM _ 2:20:50 PM 8:07:05 PM 517 Min
11:10:21 AM 11:44:54 AM 12:13:42 PM 11:45:02 AM 11:45:23 AM 12:05:51 PM 12:05:55 PM _ 2:17:28 PM 8:02:20 PM 532 Min
11:13:15 AM 11:31:20 AM 11:42:20 AM 11:31:34 AM 11:31:58 AM 5:14:44 PM 1:12:18 PM _ 3:50:37 PM 11:29:12 AM 16 Min
11:25:01 AM 11:31:11 AM 3:18:17 PM 11:56:43 AM 11:31:28 AM 3:18:17 PM 12:32:39 PM
11:31:17 AM
(MAP)
_
12:01:43 PM
(Opening)
36 Min
11:32:45 AM 11:54:41 AM _ 12:34:20 PM 11:57:00 AM _ 1:20:15 PM
12:04:08 PM
(MAP)
2:21:33 PM 11:50:19 AM 18 Min
11:12:02 AM 11:33:02 AM 12:22:15 PM 11:45:19 AM 11:33:43 AM 12:21:55 PM 11:58:00 AM
11:34:00 AM
(MAP)
2:20:04 PM
12:02:04 PM
(Opening)
50 Min

4. SUMMERY – TOP 3
Ranking
First Ticker Alert
Ranking
First O/C Alert
Ranking
Live Coverage
Ranking
Exclusive Footage
Ranking
Mourn Logo
CHANNELS TIME CHANNELS TIME CHANNELS TIME CHANNELS TIME CHANNELS TIME
,1 11:10:21 AM ,1 11:23:12 AM ,1 11:42:20 AM ,1 11:27:38 AM ,1 2:15:15 PM
,2 11:12:02 AM ,2 11:27:25 AM ,2 12:13:42 PM ,2 11:31:12 AM ,2 2:17:28 PM
,3 11:12:40 AM ,3 11:29:01 AM ,3 12:22:15 PM ,3 11:31:34 AM ,3 2:20:04 PM
Ranking
Audio Beeper
Ranking
Video Beeper
Ranking
Eye Witness Pro
Ranking
Animation
Ranking
Transmission without Ad
CHANNELS TIME CHANNELS TIME CHANNELS TIME CHANNELS TIME CHANNELS DURATION
,1 11:23:32 AM ,1 12:05:51 PM ,1 11:51:06 AM ,1
11:25:00 AM
(MAP)
,1 532 Min
,2 11:27:41 AM ,2 12:10:30 PM ,2 11:56:15 AM ,2
11:29:09 AM
(MAP)
,2 517 Min
,3 11:29:30 AM ,3 12:21:55 PM ,3 11:58:00 AM ,3
11:31:17 AM
(MAP)
,3 508 Min

5. Ranking by performance
# Ranking
1
2
3
4
5
6
7
8
9
10 Analysis are based on these 10 TV Channels

6. For more detail and queries please ring or write us.
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