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Where We Go Is Who We Are: Using Location Intelligence to Enhance the Customer Journey

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In 2019, consumers expect to be wowed by their experience with your brand. Yet, many brands still struggle to connect with and engage people in the ways that matter most – throughout the customer journey. Explore how location data – the places people go and events they attend - provides insight into consumers’ true interests and priorities. This “real-world” activity can be used to understand your best customers, find more of them, and inform every aspect of the customer experience. Plus, learn how one brand used location intelligence to reveal their buyer personas and grow their customer base more effectively.

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Where We Go Is Who We Are: Using Location Intelligence to Enhance the Customer Journey

  1. 1. 1 Gravy Proprietary and Confidential | gravyanalytics.com Building A Better Customer Experience with Location Intelligence
  2. 2. 2 Gravy Proprietary and Confidential | gravyanalytics.com What do my customers really want?
  3. 3. 3 Gravy Proprietary and Confidential | gravyanalytics.com • Demographic and online data provide some visibility into consumer behavior… UNDERSTANDING CONSUMERS
  4. 4. 4 Gravy Proprietary and Confidential | gravyanalytics.com
  5. 5. 5 Gravy Proprietary and Confidential | gravyanalytics.com • Location data –the places people go and the events they attend - gives you far better insight into consumers’ true interests and priorities THE NEXT STEP(S) IN THE MATURITY MODEL
  6. 6. 6 Gravy Proprietary and Confidential | gravyanalytics.com BUSINESS TRAVELERS FREQUENT SHOPPERS CASUAL DINERS ATHLETES TRAVELER – LUXURY HOTEL BUDGET TRAVELERS
  7. 7. 7 Gravy Proprietary and Confidential | gravyanalytics.com PET LOVERS HAPPY HOUR ADVENTURERS OUTDOOR ACTIVITY ENTHUSIASTS MUSIC FANS SPORTS FANS FOODIES
  8. 8. 8 Gravy Proprietary and Confidential | gravyanalytics.com Gravy Analytics helps companies connect with and engage people in the ways that matter most - throughout the customer journey.
  9. 9. 9 Gravy Proprietary and Confidential | gravyanalytics.com • Real-world activity can inform the end-to-end customer experience including… Awareness Consideration Purchase Engagement Retention Advocacy MORE THAN AD TARGETING 1st Party Data
  10. 10. 10 Gravy Proprietary and Confidential | gravyanalytics.com CASE STUDY About Terra’s Kitchen is the easiest and healthiest meal delivery service available Results Increased reach of Terra’s Kitchen standard digital advertising campaigns Validated Terra’s Kitchen marketing strategy and new product development efforts • Gravy DaaS | Mobile Data Match – Match existing customer records to Gravy’s 250MM+ mobile device network • Gravy Insights | Behavioral Analysis – In-depth behavioral analysis of Terra’s Kitchen customers • Gravy Audiences |Custom Audience – Create a custom audience for Terra’s Kitchen based on behavioral analysis Objective Improve understanding of Terra’s Kitchen current customer base in a privacy-friendly manner, in order to identify new prospects and acquire more loyal customers. • Distinct behavioral trends were observed among Terra’s Kitchen current customers – including family status and interests, like dieting. • Created an extended Custom Audience based on this Behavioral Analysis for use in future digital advertising campaigns. • Customer insights were also used to validate new product concepts and inform product development. Key Insights: Gravy gave us deep insights about our best customers, and uniquely identified a much larger, targetable universe that looks just like them. - Stacy Poliseo, Head of Marketing Gravy Solutions: today. The company delivers fresh, sustainably-sourced ingredients that are prepared and portioned in a unique, climate-controlled reusable vessel.
  11. 11. 11 Gravy Proprietary and Confidential | gravyanalytics.com Gravy Analytics processes billions of anonymous mobile location signals every day from millions of mobile devices to understand where people go and why.
  12. 12. 12 Gravy Proprietary and Confidential | gravyanalytics.com We translate the locations that consumers visit, the places they go, and the events they attend into real-world consumer intelligence INDUSTRY-LEADING CAPABILITIES
  13. 13. 13 Gravy Proprietary and Confidential | gravyanalytics.com Gravy’s patented AdmitOne verification engine delivers the highest-quality location and attendance data in the industry THE GRAVY ADVANTAGE REACH Billions of daily location signals from 250M+ permissioned mobile devices EVENTS The largest events database gives context to millions of places and POIs VERIFIED Confirmed, deterministic consumer attendances at places and events
  14. 14. 14 Gravy Proprietary and Confidential | gravyanalytics.com Matt Jacobson 703-840-8850 mjacobson@gravyanalytics.com

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