Melissa Hamilton - Virtual Reality And The Next Shopping Experience

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Melissa Hamilton

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© MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.
OMMA CHICAGO | ART & SCIENCE OF DIGITAL ADVERTISING
VIRTUAL REALITY AND THE NEXT
SHOPPING EXPERIENCE |
KEEPING IT REAL
27/OCTOBER MATT DENTEN, EXECUTIVE CREATIVE DIRECTOR
MELISSA HAMILTON, DIRECTOR OF INTEGRATED
PRODUCTION

/ 3
MATT DENTEN MELISSA HAMILTON
EXECUTIVE
CREATIVE DIRECTOR
DIRECTOR INTEGRATED
PRODUCTION & TECHNOLOGY

/ 5
TRADITIONALLY,
AGENCIES HAD
ONE OPPORTUNITY
FOR PERFECT
DELIVERY.

/ 7
EXPERIENTIAL IS
STILL ABOUT
MAKING ONE SHOT
TO GET IT RIGHT

/ 8/ 8
AND FOR SHOPPERS
SOME THINGS HAVEN’T
REALLY CHANGED

/ 10
ADVERTISING IS FAKE
EXPERIENCES ARE REAL

/ 14
ADVERTISING VS. ART
THE INTENT TO PERSUADE

/ 19
VALUE HUMAN INTERACTION
OVER TECH INNOVATIONS

/ 22
MAKE SOMETHING
MAKING ANYTHING
INSPIRES EVERYTHING

© MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.
THANK
YOU

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Melissa Hamilton - Virtual Reality And The Next Shopping Experience

1. © MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT. OMMA CHICAGO | ART & SCIENCE OF DIGITAL ADVERTISING VIRTUAL REALITY AND THE NEXT SHOPPING EXPERIENCE | KEEPING IT REAL 27/OCTOBER MATT DENTEN, EXECUTIVE CREATIVE DIRECTOR MELISSA HAMILTON, DIRECTOR OF INTEGRATED PRODUCTION

2. / 2 KEEPING IT REAL

3. / 3 MATT DENTEN MELISSA HAMILTON EXECUTIVE CREATIVE DIRECTOR DIRECTOR INTEGRATED PRODUCTION & TECHNOLOGY

4. PREDICTING THE FUTURE

5. / 5 TRADITIONALLY, AGENCIES HAD ONE OPPORTUNITY FOR PERFECT DELIVERY.

6. / 6 TIME TECHNOLOGY > COMPLEXITY

7. / 7 EXPERIENTIAL IS STILL ABOUT MAKING ONE SHOT TO GET IT RIGHT

8. / 8/ 8 AND FOR SHOPPERS SOME THINGS HAVEN’T REALLY CHANGED

9. / 9

10. / 10 ADVERTISING IS FAKE EXPERIENCES ARE REAL

11. / 11 VR MAKES THE REAL FAKE

12. / 12/ 12 THE EXPERIENCE ITSELF IS REAL

13. / 13 WE WANT IT TO BE REAL

14. / 14 ADVERTISING VS. ART THE INTENT TO PERSUADE

15. / 15 ALTERING REALITY IS PERSUASION

16. / 16 VR IS OUR CHANCE TO GET IT RIGHT

17. / 17 IS THIS THE END?

18. / 18

19. / 19 VALUE HUMAN INTERACTION OVER TECH INNOVATIONS

20. / 20 EXPERIENCE IS WHAT CONNECTS US ALL

21. / 21 technologists, engineers, fabricators, producers, studio, compliance, retail space designer EXPERIENCE IS THE PRODUCT IF A BRAND IS A METAPHOR FOR A STORY… strategists, art directors, copywriters, visual designers STORY TELLERS TELLING THAT STORY IN REAL-TIME, LEVERAGING THE LINKAGES BETWEEN THE CUSTOMER, THEIR INTERESTS, THEIR AGENTS AND THE ECONOMIC OPPORTUNITY FOR THE BRAND.STORY MAKERS

22. / 22 MAKE SOMETHING MAKING ANYTHING INSPIRES EVERYTHING

23. © MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT. THANK YOU

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