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BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo @gobcm
BUILDING THE GOPRO GLOBAL NETWORK
Steak or Trout?
Skiing or Snowmobiling?
@josephlijo
BUILDING THE GOPRO GLOBAL NETWORK
“What is On My Radar”
@josephlijo
BUILDING THE GOPRO GLOBAL NETWORK
AB
4
@josephlijo
1 2 3
BUILDING THE GOPRO GLOBAL NETWORK
1
@josephlijo
Content Sharing is Undergoing a Paradigm Shift
BUILDING THE GOPRO GLOBAL NETWORKShare Amazing Life Moments = Images
@josephlijo
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Share Amazing Life Moments = Videos
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Analyze Image Content, Turn Insights into Actions
=
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Shop Mobile, Take Screenshots, Get Price Alerts
BUILDING THE GOPRO GLOBAL NETWORK
2
@josephlijo
CAR is a Third Place Between Home and Work
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Connected Cars Increase Consumer Reach
AUDI BMW TESLA
GM Honda TOYOTA
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Car Time is Prime Time
Infotainment TravelUpdates
Alerts Home IntegrationVehicle App Store
BUILDING THE GOPRO GLOBAL NETWORK
3
@josephlijo
Our Life is Being Quantified by Sensors
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Sensors to Track your Everyday Items
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Small Enough to Go Almost Anywhere
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Sensors to Track “You”
BUILDING THE GOPRO GLOBAL NETWORK
@josephlijo
Sensors to Track “You”
BUILDING THE GOPRO GLOBAL NETWORK
1
@josephlijo
2
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Content Sharing is Undergoing a Paradigm Shift
CAR is a Third Place Between Home and Work
Our Life is Being Quantified by Sensors
BUILDING THE GOPRO GLOBAL NETWORK
THANKYOU
Lijo Joseph
@josephlijo
@gobcm

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Lijo

Editor's Notes

  1. Good Afternoon Folks! I know you are all really thinking hard about the future, by future I mean future I mean future of digital marketing and not going to go Skiing or Snowmobiling after lunch. Are we having steak or grilled chicken for dinner
  2. Excited, when I was asked to talk about “whats on my Radar. So lets spend the next 12 min to talk about consumer behavior trends that might affect us marketers for 2015.
  3. Once I said yes to attending the conference, the imaginary wheels in my head started spinning faster. There are so many things to talk about but so little time so I decide to share 3 things with you today and some examples for each
  4. All of us Share Amazing life moments with friends, family and sometimes total strangers
  5. 700 million Images, 43% are sharing images and video,
  6. Images and Video
  7. Images and Video
  8. Images and Video
  9. Images and Video
  10. Images and Video