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Where do Facebook, Google+, Pinterest, Foursquare and other social sites belong in the search conversion funnel? Many marketers remain dumbfounded on when and how to use Facebook in their overall search strategy. A few heavy hitters continue to prove Facebook can generate viable revenue and return on investments, but for the masses this reality remains an illusion. Learn how brands using Facebook can quantify momentum and realize this untapped revenue stream.
Erik Sass, Reporter, MediaPost
Chris Baggott, Chairman, Compendium
Dhiren D'Souza, President & Co-Founder, SearchForce
Larry Kim, Founder, WordStream
Peter Shenk, SW Regional Sales Manager, Triggit