2. “ Editorial
DScrapbook is an initiative of e-marketing
team at The Leela to report updates on all
things digital every fortnight. The idea is to
discover, spread and share news, analysis,
opinions on technology, the Internet and
hotel business.
And it promises to not take more than 15
minutes of your time.
3. logs
ooks
BLOGS & BOOKS
A quick surf on some of
the famous and most
revolutionary ideas
shared on digital media
et al.
4. This book is by Leif & Christian, a creative team from
Germany.
They sell their FREE pdf version of the book “Oh My
God What Happened and What Should I Do?” for a
tweet.
Please read for our keynotes below. Or the book,
here: http://www.ohmygodwhathappened.com/
5. If you have any sort of New Media phobia this book
will help you make generational change in your head.
Keynotes
We TOTALLY dig it! Read below for our keynotes from
the book:
The Forced Viral
. Forced Viral doesn’t necessarily have to do with
free content. Taking Whopper Sacrifice from
Burger King as an example, as soon as you delete
one of your friends on Facebook for a Whopper,
the friend is automatically informed about your
action via that app and this draws his or her
attention automatically towards it. An
automated, preprogrammed virality evolves.
Of course things don’t
become VIRAL just
like that!
8. in LUXURY AROUND THE
WORLD IN LUXURY
A section that will talk about
innovation in the hotel
business.
9. PANTONE
e x p a n d s
hotels
from color to hotels
-------------------------------------------------------------
Designed by Belgian interior designer Michel
Penneman and Belgian architect Olivier Hannaert,
each of the hotel's 59 rooms, which range from $84
to $184 a night, is inspired by different Pantone
color palettes.
On-site Pantone Color consultants are apparently
available for "color consultations and educational
seminars on color psychology and trends." And
inside, you can buy any of the myriad products the
company has co-created: The "Pantone Universe,"
which includes mugs, bath and body goods,
clothes, cufflinks, key chains, stationery, bags,
and folding chairs. Those products take their cues
from Pantone’s style guide, which dictates iconic
touchstones such as hang-tags shaped like Pantone
chips or chip-windows that stick to garments.
You gotta admire the chutzpah: Few companies can
claim to have so successfully branded a color, much
less the very idea of color.
10.
11. WORLD WEIRD WEB
A micromini report on
new happenings, trends,
news on the World Wide
Web.
World Weird Web
12. Facebook Nears 500-Million-User Mark Google Discontinues the Nexus One
So what's Facebook doing to celebrate this Android Phone! Did anybody notice?
milestone? Turns out they're having a bit of a love-
in, creating a separate website within Facebook to
11 Ways to Speed up
show off the "Facebook Stories" users have been
submitting over the years. This site will have about WordPress Blog:
200 stories, with a maximum length of 420 http://mashable.com/2010/0
characters, chosen by Facebook itself. 7/19/speed-up-wordpress/
Or, if that's too much work, might I suggest 2010 digital trends:
watching the trailer for the suspiciously excellent-
looking The Social Network. http://www.betatales.co
>>
m/2010/01/14/8-digital-
http://www.facebook.com/help/contact.php media-trends-to-watch-in-
?show_form=user_stories 2010/
No wonder Amazon CEO Jeff
Bezos always looks so happy.
Amazon stated that sales of
its Kindle e-book reader have
tripled since it cut the price
from $260 to $190,
The shift at Amazon is
“astonishing when you
consider that we’ve been
selling hardcover books for 15
years, and Kindle books for 33
months,” the chief executive >>
said in a statement. http://mashable.com/2010/
07/19/reading-faceoff-e-
books-vs-print-books/
16. Why is Dell always talking about SOCIAL MEDIA?
“It’s a great way to fix customer problems and hear what customers have
to say, it’s a great feedback forum and it leads to sales — how can you
miss?” said Richard Binhammer, who works in Dell’s corporate affairs office.
Like, what? And how?
Dell heard on Twitter that customers thought the apostrophe and return
keys were too close together on the Dell Mini 9 laptop and fixed the
problem on the Dell Mini 10. Now, the Dell Mini product development
team is asking around on Twitter for new ideas for the next
generation of the computer.
Marketing promotions on Social Media! Really?!
Dell uses Twitter to send out coupons, including some that are exclusive
to its Twitter followers.
17. w W
THETHAT
E S
k
THE WEEK
THAT WAS
A run through of what
cool things e-marketing
at The Leela does.
18. What do we have in Andaman Island:
A new joinee nomenclatured
Aditi Chopra…
meaning more awesomeness! : )
Web Chutney, ahoy!
Don’t you just love the
name. : ) This cool
interactive agency will
Web manage The Leela’s
online web
Chutney
development from
further on. We are
looking forward to do
some kickass work with Venkat Shankar’s birthday! And Marie broke some
them. news on the fact that Inception will be released
on Boy got older!
