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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
AnnouncementAnnounc...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Announcing Ampliver...
Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
OpenAmplify: The Me...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
It’s about ‘CARS’It...
Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
It’s about ‘CARS’It...
Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
It’s about ‘CARS’It...
Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
 Monetization requ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
How Do I Use Ampliv...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
AmpliverseID 1239Am...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
• Fashion
•Handbags...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
How Ampliverse is D...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
How Ampliverse is D...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder:...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder:...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder:...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder:...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder:...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Solution...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Solution...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
The Ampliverse Solu...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
The Ampliverse Solu...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Try Ampliverse for ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Try Ampliverse for ...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
www. openampl i f y...
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Mike Petit Presentation

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Mike Petit Presentation

  1. 1. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential AnnouncementAnnouncement mi ke . pe t i t @ope na mpl i f y. c om Mi ke Pe t i t , Co- Founde r / CI O
  2. 2. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Announcing Ampliverse  First of its kind  A Game Changer for Web Content Monetization
  3. 3. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential OpenAmplify: The Meaning of Content Interest Categories People Brands Sentiment Actions! Intentions! Locations Timeframes Topics Guidance Professional Content & Social Media: UNSTRUCTURED What are they interested in? What are they interested in? Actionable, Real-time Data! Do they feel positive, or negative? Do they feel positive, or negative? Are they ready to buy?Are they ready to buy? What’s the timeframe?What’s the timeframe?
  4. 4. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential It’s about ‘CARS’It’s about ‘CARS’ Why It’s a Game Changer  Most customers need customized classification “I ‘m going to get that nice new clutch this weekend. Should I buy it online or at the mall?”
  5. 5. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential It’s about ‘CARS’It’s about ‘CARS’No, it’s about ‘HANDBAGS’... because I sell handbags ;-) No, it’s about ‘HANDBAGS’... because I sell handbags ;-) Why It’s a Game Changer  Most customers need customized classification “I ‘m going to get that nice new clutch this weekend. Should I buy it online or at the mall?”
  6. 6. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential It’s about ‘CARS’It’s about ‘CARS’ Why It’s a Game Changer  Most customers need customized classification “I ‘m going to get that nice new clutch this weekend. Should I buy it online or at the mall?”  We can customize the taxonomy but that’s only half the challenge  It’s about handbags...but what about handbags?  Without understanding, classification is an incomplete solution for content monetization  Classification must reflect your needs, not general needs No, it’s about ‘HANDBAGS’... because I sell handbags ;-) No, it’s about ‘HANDBAGS’... because I sell handbags ;-)
  7. 7. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential  Monetization requires a One-Two Punch. Not just classification...  ...But understanding as well... “Clutch” regarded positively...  Definitive intent to buy a clutch this weekend...  Author seeks advice on buying it... ...Leads to a monetizable outcome: “place a Handbag ad”  Ampliverse and OpenAmplify deliver that One-Two Punch  Here’s how it works... Why It’s a Game Changer: the One-Two Punch
  8. 8. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential How Do I Use Ampliverse?  Build your view of the universe using a simple, easy-to- learn/use format: – Simple text format – Easy learning curve – More than adequate for most needs <node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node> </node> <node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node> </node>
  9. 9. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential AmpliverseID 1239AmpliverseID 1239 <node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node> </node> <node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node> </node> How Do I Use Ampliverse?  Upload the Ampliverse into OpenAmplify: – Upload page provided, or use our Ampliverse Builder – OpenAmplify returns a permanent “AmpliverseID”
  10. 10. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential • Fashion •Handbags •Clutch • Fashion •Handbags •Clutch AmpliverseID=1239AmpliverseID=1239 “I’m going to get that nice new clutch this weekend…” “I’m going to get that nice new clutch this weekend…” How Do I Use Ampliverse?  Upload the Ampliverse into OpenAmplify: – Upload page provided, or use our Ampliverse Builder – OpenAmplify returns a permanent “AmpliverseID” – Include the AmpliverseID in your OpenAmplify API call – Monetization Options Delivered in a Single Operation • Clutch viewed positively • Intent to buy this weekend • Seeks advice on buying • Clutch viewed positively • Intent to buy this weekend • Seeks advice on buying
  11. 11. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Case Study: Social CRM Provider  CRM requires triage and caseload management –Understanding determines what’s going on...
  12. 12. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Case Study: Social CRM Provider  CRM requires triage and caseload management –Understanding determines what’s going on... –...and Classification determines the appropriate response: “Engaged customer, route to Handset Tech CRM” My new phone is cool, I like the features. But you should make it easier to download apps without having to connect to my computer.
  13. 13. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Case Study: Social Media Publisher  Boosting the value of inventory –Social media ad inventory sells cheap because it’s “risky” –Understanding the content lowers risk, increases relevancy, raises value... I tested a nice new Camry yesterday. Great acceleration, and a Hybrid option. If the price is right, I’ll buy one. Topic: Camry Polarity: Positive Intent: Buy Opportunity!
  14. 14. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Case Study: Social Media Publisher  Boosting the value of inventory –Social media ad inventory sells cheap because it’s “risky” –Understanding the content lowers risk, increases relevancy, raises value... –...Classification determines the ad to serve I tested a nice new Camry yesterday. Great acceleration, and a Hybrid option. If the price is right, I’ll buy one. Topic: Camry Polarity: Positive Intent: Buy Opportunity!
  15. 15. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential How Ampliverse is Delivered  Ampliverse is a Combination of Tools and User Support: – A Simple Format – An Upload page <node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node> </node> <node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node> </node>
  16. 16. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential How Ampliverse is Delivered  Ampliverse is a Combination of Tools and User Support: – A Simple Format – An Upload Page – An “Ampliverse Builder”
  17. 17. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Builder
  18. 18. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Builder: Related Word Suggestions
  19. 19. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Builder: Related Word Suggestions
  20. 20. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Builder: Related Word Suggestions
  21. 21. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Builder: Test in Place
  22. 22. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Builder: Test in Place
  23. 23. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Solutions Partner  The Customer Needs: – Expertise in Ampliverse Creation – Someone to Connect the Dots and Deliver a Solution – Ongoing Support
  24. 24. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Ampliverse Solutions Partner  The Customer Needs: – Expertise in Ampliverse Creation – Someone to Connect the Dots and Deliver a Solution – Ongoing Support
  25. 25. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential The Ampliverse Solution Your Requirements
  26. 26. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential The Ampliverse Solution Your Requirements
  27. 27. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Try Ampliverse for Free!  Use Ampliverse and OpenAmplify for Free: – Get an API key from www.openamplify.com – 1000 Transactions/Day Free of Charge for Any Purpose
  28. 28. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential Try Ampliverse for Free!  Use Ampliverse and OpenAmplify for Free: – Get an API key from www.openamplify.com – 1000 Transactions/Day Free of Charge for Any Purpose
  29. 29. Slide title goes here OpenAmplify | The Meaning Platform © OpenAmplify 2010 | Private and Confidential www. openampl i f y. com mi ke. pet i t @openampl i f y. com Mi ke Pet i t , Co- Founder/CIO

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