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Mike Petit Presentation
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
AnnouncementAnnouncement
mi ke . pe t i t @ope na mpl i f y.
c om
Mi ke Pe t i t , Co-
Founde r / CI O
- 2. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Announcing Ampliverse
First of its kind
A Game Changer for Web Content Monetization
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
OpenAmplify: The Meaning of Content
Interest Categories People Brands
Sentiment
Actions!
Intentions!
Locations
Timeframes
Topics
Guidance
Professional Content
& Social Media:
UNSTRUCTURED
What are they
interested in?
What are they
interested in?
Actionable,
Real-time
Data!
Do they feel positive,
or negative?
Do they feel positive,
or negative?
Are they ready to buy?Are they ready to buy?
What’s the timeframe?What’s the timeframe?
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
It’s about ‘CARS’It’s about ‘CARS’
Why It’s a Game Changer
Most customers need customized classification
“I ‘m going to get that nice new clutch this weekend. Should I buy it
online or at the mall?”
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
It’s about ‘CARS’It’s about ‘CARS’No, it’s about
‘HANDBAGS’...
because I sell
handbags ;-)
No, it’s about
‘HANDBAGS’...
because I sell
handbags ;-)
Why It’s a Game Changer
Most customers need customized classification
“I ‘m going to get that nice new clutch this weekend. Should I buy it
online or at the mall?”
- 6. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
It’s about ‘CARS’It’s about ‘CARS’
Why It’s a Game Changer
Most customers need customized classification
“I ‘m going to get that nice new clutch this weekend. Should I buy it
online or at the mall?”
We can customize the taxonomy but that’s only half the challenge
It’s about handbags...but what about handbags?
Without understanding, classification is an incomplete solution for
content monetization
Classification must reflect your needs, not general needs
No, it’s about
‘HANDBAGS’...
because I sell
handbags ;-)
No, it’s about
‘HANDBAGS’...
because I sell
handbags ;-)
- 7. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Monetization requires a One-Two Punch. Not just classification...
...But understanding as well...
“Clutch” regarded positively...
Definitive intent to buy a clutch this weekend...
Author seeks advice on buying it...
...Leads to a monetizable outcome: “place a Handbag ad”
Ampliverse and OpenAmplify deliver that One-Two Punch
Here’s how it works...
Why It’s a Game Changer: the One-Two Punch
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
How Do I Use Ampliverse?
Build your view of the universe using a simple, easy-to-
learn/use format:
– Simple text format
– Easy learning curve
– More than adequate for most needs
<node text=“fashion”>
<node text=“handbags”>
<node text=“clutch” />
<node text=“purse” />
</node>
</node>
<node text=“fashion”>
<node text=“handbags”>
<node text=“clutch” />
<node text=“purse” />
</node>
</node>
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
AmpliverseID 1239AmpliverseID 1239
<node text=“fashion”>
<node text=“handbags”>
<node text=“clutch” />
<node text=“purse” />
</node>
</node>
<node text=“fashion”>
<node text=“handbags”>
<node text=“clutch” />
<node text=“purse” />
</node>
</node>
How Do I Use Ampliverse?
Upload the Ampliverse into OpenAmplify:
– Upload page provided, or use our Ampliverse Builder
– OpenAmplify returns a permanent “AmpliverseID”
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
• Fashion
•Handbags
•Clutch
• Fashion
•Handbags
•Clutch
AmpliverseID=1239AmpliverseID=1239
“I’m going to get that
nice new clutch this
weekend…”
“I’m going to get that
nice new clutch this
weekend…”
How Do I Use Ampliverse?
Upload the Ampliverse into OpenAmplify:
– Upload page provided, or use our Ampliverse Builder
– OpenAmplify returns a permanent “AmpliverseID”
– Include the AmpliverseID in your OpenAmplify API call
– Monetization Options Delivered in a Single Operation
• Clutch viewed positively
• Intent to buy this
weekend
• Seeks advice on buying
• Clutch viewed positively
• Intent to buy this
weekend
• Seeks advice on buying
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social CRM Provider
CRM requires triage and caseload management
–Understanding determines what’s going on...
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social CRM Provider
CRM requires triage and caseload management
–Understanding determines what’s going on...
–...and Classification determines the appropriate response:
“Engaged customer, route to Handset Tech CRM”
My new phone is cool, I
like the features. But you
should make it easier to
download apps without
having to connect to my
computer.
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social Media Publisher
Boosting the value of inventory
–Social media ad inventory sells cheap because it’s “risky”
–Understanding the content lowers risk, increases relevancy, raises
value...
I tested a nice new
Camry yesterday. Great
acceleration, and a
Hybrid option. If the price
is right, I’ll buy one.
Topic: Camry
Polarity: Positive
Intent: Buy
Opportunity!
- 14. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Case Study: Social Media Publisher
Boosting the value of inventory
–Social media ad inventory sells cheap because it’s “risky”
–Understanding the content lowers risk, increases relevancy, raises
value...
–...Classification determines the ad to serve
I tested a nice new
Camry yesterday. Great
acceleration, and a
Hybrid option. If the
price is right, I’ll buy one.
Topic: Camry
Polarity: Positive
Intent: Buy
Opportunity!
- 15. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
How Ampliverse is Delivered
Ampliverse is a Combination of Tools and User Support:
– A Simple Format
– An Upload page
<node text=“fashion”>
<node text=“handbags”>
<node text=“clutch” />
<node text=“purse” />
</node>
</node>
<node text=“fashion”>
<node text=“handbags”>
<node text=“clutch” />
<node text=“purse” />
</node>
</node>
- 16. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
How Ampliverse is Delivered
Ampliverse is a Combination of Tools and User Support:
– A Simple Format
– An Upload Page
– An “Ampliverse Builder”
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder: Related Word Suggestions
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder: Related Word Suggestions
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder: Related Word Suggestions
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder: Test in Place
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Builder: Test in Place
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Solutions Partner
The Customer Needs:
– Expertise in Ampliverse Creation
– Someone to Connect the Dots and Deliver a Solution
– Ongoing Support
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Ampliverse Solutions Partner
The Customer Needs:
– Expertise in Ampliverse Creation
– Someone to Connect the Dots and Deliver a Solution
– Ongoing Support
- 25. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
The Ampliverse Solution
Your Requirements
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
The Ampliverse Solution
Your Requirements
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OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Try Ampliverse for Free!
Use Ampliverse and OpenAmplify for Free:
– Get an API key from www.openamplify.com
– 1000 Transactions/Day Free of Charge for Any Purpose
- 28. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
Try Ampliverse for Free!
Use Ampliverse and OpenAmplify for Free:
– Get an API key from www.openamplify.com
– 1000 Transactions/Day Free of Charge for Any Purpose
- 29. Slide title goes here
OpenAmplify | The Meaning Platform
© OpenAmplify 2010 | Private and Confidential
www. openampl i f y. com
mi ke. pet i t @openampl i f y.
com
Mi ke Pet i t , Co-
Founder/CIO