Presentation for the Mno Bmadsen Economic Gathering, 2019.

1. ATTRACT.
RETAIN.
ENGAGE.
THE POWER OF STRATEGY

2. "THE AIM OF MARKETING IS TO GET CUSTOMERS
TO KNOW, LIKE AND TRUST YOU."
UNKNOWN

3. WHY STRATEGY?

4. ESTABLISH
OBJECTIVES &
SET GOALS
TARGET
YOUR
AUDIENCE
ORGANIZE &
EXECUTE
COLLABORATE &
INNOVATE
ALLOCATE &
MAXIMIZE
RESOURCES

5. LOSE OUT TO COMPETITORS
LOSE MARKET SHARE
ACQUIRE & RETAIN FEWER CUSTOMERS
LACK OF TARGETING & PERSONALIZATION
SUBOPTIMAL EXECUTION & RESOURCE ALLOCATION
NO
STRATEGY?
THIS IS
WHAT
HAPPENS…

6. WHERE TO BEGIN?

7. WHAT’S YOUR CURRENT MARKETING LOOK LIKE?
WHAT’S WORKING? WHAT’S NOT?
WHAT’S YOUR BIGGEST CHALLENGE?

8. YOUR SIMPLE MARKETING FRAMEWORK
6 KEY STEPS TO BUILDING A STRONG MARKETING STRATEGY
AUDIENCE
PURPOSE
ORGANIZATION
STRATEGY
MARKETING
MIX
OPERATIONAL
BUDGET

9. PURPOSE

10. #1 - OVERALL BUSINESS STRATEGY
#2 - BRAND “WHY” & PROMISE
#3 - TARGET AUDIENCE IDENTIFICATION
#4 - BRAND ESSENCE, CLIENTVALUE PROP (CVP)
#5 - BRAND POSITIONING & MESSAGING STRATEGY
WHO
ARE
YOU?WHAT’SYOUR BRAND?

11. START
WITHYOUR
WHYDEVELOP YOUR BRAND STORY
MISSION
VISION
CORE
VALUES

12. WHO ARE YOU AS A COMPANY?
HOW DO YOU WANT TO SERVE YOUR CUSTOMERS?
WHAT IS YOUR VALUE PROPOSITION?

13. AUDIENCE &
ORGANIZATION

14. WHERE
DOYOU
NEED
TO BE?
ASSESS YOUR AUDIENCE & ALIGN STRUCTURE
SEGMENTS
ORG
STRUCTURE
NEEDS &
WANTS

15. EMPATHY MAP FRAMEWORK

16. STRATEGY &
MARKETING MIX

17. THE
COMMON
THREAD
CREATE A MIX TO DRIVE STRATEGY
OBJECTIVES
TACTICAL
PLAN
‘SMART’
GOALS

18. DIGITAL MARKETING (WEBSITE, SEO/SEM, EMAIL, SMS)
EVENTS & PROGRAMS
SOCIAL MEDIA & MULTI-MEDIA
TRADITIONAL MARKETING
PR / MEDIA / COMMUNITY RELATIONS
WHAT’S
INYOUR
MARKETING
MIX?

19. YOUR WEBSITE
YOUR MARKETING HUB
CMS / BACKEND
UX / INTERFACE DESIGN
BRANDING
FUNCTIONALITY
CONTENT / SEO & SEM
LOAD TIMES
MOBILE OPTIMIZED
ANALYTICS / TRACKING
SECURITY / PRIVACY / LEGAL CONCERNS
MULTI-MEDIA / CTA

20. SOCIAL MEDIA

21. EMAIL & DIGITAL MARKETING
CONTENT MARKETING
PAID SEARCH / PPC / GOOGLE ADS
GEOFENCING
RETARGETING
EMS - LEGAL COMPLIANCE
TARGETED E-NEWSLETTERS

22. STORYTELLING / VIDEO MARKETING

23. PRO TIPS TO MAXIMIZE YOUR MARKETING
TOP 10 TOOLS TOP 10 CHECKLIST
1. WORDPRESS
2. MAIL CHIMP
3. CANVA
4. PIKTOCHART
5. HOOTSUITE
6. SURVEY MONKEY
7. FREEPIK
8. ANIMOTO
9. QUALITY MIC
10. GOOGLE ANALYTICS
1. STRATEGY
2. CONTENT CALENDAR
3. CRISIS / PR PLAN
4. EMAIL LIST
5. LOCAL SEO
6. SOCIAL MEDIA
7. BRANDING
8. MOBILE MARKETING
9. WORD OF MOUTH
10. DIGITAL PRESENSE

24. QUESTIONS?

25. CONNECT
MEAHGAN M. PEAR
@MEAHGANP | MEAHGANP@GMAIL.COM
MARKETERS IN MOTION
PODCAST