Science 7 - LAND and SEA BREEZE and its Characteristics
Carben-C.pptx
1. Treatment Of Calcium & Vitamin c
deficiency
Presented By
Shamim Ahmed
Product Executive
Benham Pharmaceuticals Ltd
2. Osteoporosis
*Osteoporosis is often called the silent disease
because initially bone loss occurs without
symptoms. It is a condition that weakens
bones, making pore within the bone and more
likely to break.
3. Osteomalacia
• Osteomalacia is the softening of
the bones caused by inadequate levels of
available calcium, and vitamin.
• Osteomalacia in children is known as rickets
4. Post Menopausal Osteoporosis
Post menopausal Osteoporosis is a condition that weak bone over time
making them thinner, more brittle, and more likely to break or
porous bone. In case of osteoporosis increased loss of bone.
• Up to 20% of bone loss happens in the 5 to 7 years just after
menopause.
• 1 in 2 women over age 50 will have an osteoporosis –related fracture
in her life time.
5. Benham Pharma offers………………..
Carben®C
It is a specific mineral & vitamin combined Effervescent Tablet.
Each effervescent tablet contains-
*Calcium Lactate Gluconate 1000 mg
* Calcium Carbonate 327 mg .
* Ascorbic Acid (Vitamin C) 500mg.
9. Product Slogan
Carben C
Calcium Lactate Gluconate:
• *CLG is a common calcium source, a mixture of
calcium lactate and calcium gluconate.
• *High solubility and neutral flavors are widely used in
products. It has the highest solubility of all commonly used
calcium salts.
A True bone calcium regulator
10. *Calcium carbonate
It is a dietary supplement used when the amount of calcium
taken in the diet is not enough. Calcium is needed by the body
for healthy bones, muscles, nervous system.
*Ascorbic acid
Ascorbic acid is a water soluble vitamin, which is very
essential as human body cannot synthesize it.
11. Indications
1.Increased demand for Calcium and Vitamin C, e.g. pregnancy, lactation,
periods of rapid growth (childhood, adolescence), in old age.
2.During infectious disease.
3.Treatment of calcium and vitamin C deficiency.
4.Osteoporosis.
5.Premenstrual syndrome.
6.Postmenopausal problems.
7. Osteomalacia.
12. Dosage & Administration
Adults and children above 7 years: 1 Carben-C
effervescent tablet daily.
Children 3-7 years: Half Carben-C effervescent tablet
daily.
Before Taking should be Dissolve one tablet in half glass
(100 ml) of water.
13. Key selling point
1.Lowers the Pre & Postmenopausal
syndromes.
2.Carben-C increases bone density and reduces
the risk of hip and non-vertebral fracture
3.Suitable in pregnancy, lactation, period of
rapid growing (in childhood, addoloscence)
and in old age.
14. SWOT Analysis of Carben C
Strength: Weakness:
1.Strong Marketing team 1.Low specialist doctor coverage
2. penetration in periphery market strongly 2.Lack of proper training
3.Growth &dynamism of this product 3.Late entry in pharma market
Opportunity: Threat:
1.Possitive market growth of this generic 1.Competitor is very active in this market
2.There is a vast scope to penetrate in rural area 2.We are very new in this therapeutic
3.Gift & promoting item. market
15. Competitor of Carben C
SL
Brand Name Company Name
1 CaC-1000 Novartis (Bangladesh) Ltd.
2 CALBO-C Square Pharmaceuticals Ltd.
3 Acical-C ACI Pharmaceutical Ltd
4 Cavic C Plus Incepta Pharmaceutical Ltd
5 CALCEFER Renata Pharmaceutical Limited
6 ULTRACAL-C Popular Pharmaceuticals Ltd.
16. Nice To know Our Calcium Containing
Products
1.Carben 3.Carben-O
2.Carben-D 4.Carben C
17. Target Doctors of Carben C
1. Orthopedician.
2. Gynecologist.
2.Medicine Specialist.
3. Child specialist.
3.GP.
4.Doctor Cum Chemist.
5.RMP.
