8. WHO ARE WE?
•Brand Experience DESIGN experts.
•Experiential + Social INTEGRATION
•Event & Logistics SPECIALISTS.
•TALENTED Brand Ambassadors
•NZ Industry LEADERS.
9. WHAT DO WE DO?
•Sponsorship Leverage and
activation
•Event experiences
•Brand launches, road shows
•Brand activations, Street marketing
•Promotional prize activation
14. Midnight Store Launches
• Win a trip to space!
• 3000 consumer impressions
• 1460 live phone demonstrations
• Queues started at 5:45pm
• “Boarding pass” contest cards
• Radio crossovers
• Huge hype
Thanks Thinking differently about your client solutions: through use of a non traditional form of marketing that helps connect emotionally with your target audience – through experience marketing strategy A bit about copper Case studies home and globally Questions
A good brand experience should be just that: MEMORABLE, ENGAGING, CREATING AN EMOTIONAL CONNECTION with the brand A great brand experience is compelling enough that you want to SHARE with it your friends, colleagues, family and networks (WOM, social media, publicity).
… ..they will be moments in your life that have been memorable, emotional and shared. And many of them will have resulted in a direction that you have taken. First car First kiss First time NZ won the rugby world Cup Refer to each photo re EMOTIONAL AND SHARED
BE Design – strategic development of experiential ideas and programmes Event & Logistics - an effective combination of marketers & event practitioners Talent - the cream of NZ brand ambassadors Industry - founder member of EMANZ, founding member of CAANZ Marcomms committee - creating NZ standard measurement criteria (valuing a one to one brand connection). Providing Media value recognition. - providing expertise to NZ Awards programme in Experiential category
We implement brand experiences that actively engage today’s generation. The time is ripe. We are living in an age when media savvy consumers are looking for ways to interact with brands in non-traditional ways. It’s all about design and implementation of live marketing solutions that resonate and connect with consumers.
The look on everyone’s face in this picture + emotional connection + a memorable moment – EVERY SINGLE PERSON ENGAGED We know they remember because they tell us! Each year we build on the number of teenagers that want to experience the Coca-Cola summer tour and want to know where Coke will be and what they will be doing. ** Link to copper.net.nz
Talent staff recruitment process – the most highly regarded in the NZ market It’s all about attitude It’s all about consumer engagement Rigorous staff training Highly accountable and results driven – reporting mechanisms
