Zasqr Mobile Marketing “Promote, attract, build loyalty in a straight and efficient way”Shopping Centers, February 2013
56% of internet users gotaccess through smartphones(Spain, 2012) Representing the 40% of the population 05/03/2013 2
Mobile Marketing: Facts• Internet users use smartphones more often every day• Smartphones makes interaction easy with shopping centers, products, brands, advertising, displays..• Smartphones integrates online and offline in a unique and new paradigm
What is Zasqr?• A mCommerce and mPromotion platform designed to generate traffic to point of sale and make the client be loyal through involving experiences• Reading a QR code or a barcode with Zasqr is possible to get discounts, take part in contests, share photos in a new and social way.
Zasqr turns any off-lineelement into a “call to action”experienceCreating new contact pointswith consumers and addingvalue to the consumer experience 05/03/2013 5
Scan the code!To understand how Zasqrcan help you, please follow ourstory by reading QR codes…How to engage? The story begins in the street (or in printed advertising) 05/03/2013 6
A QR code can drivetraffic to the shopping 05/03/2013center 7
The game goes on in the shopping center Scan the code!Unlike On-line contests, Zasqr gets traffic to shopping center and makes 05/03/2013 it social 8
Un sorteo para fidelizar, como si se tratara de Facebook…. 05/03/2013 9
Scan the code! Y esto… ¿Para qué me sirve?…. Connecting consumers to brands
or perhaps a photo contest ..... 05/03/2013 11
Rewarding the loyalty of shopping center visitors 05/03/2013 12
Offering new formulas for sampling and promotions 05/03/2013 13
… informing the customer in a easy and different way 05/03/2013 14
Lead generation, promotion and retention in themall with the same ease and cost of an onlinemedia ....…. Without the development of a microsite foreach action…. In 5 minutes…. In all languages needed 05/03/2013 15
A new opportunity for shopping centersGenerating traffic Taking theto the shopping shoppingcenter through experience to theoffline activities next level by(outdoor promoting,advertising, press building loyalty,advertising) rewarding, adding value to consumers in a funny, social way in the shopping center.
Some functions• Photo contest: reading a Qr code you will be able to share a photo and to see photos from other people that are participating.• Scratchcards: reading the code win a prize randomly and immediately.• Participation: review, participate, leave a message starting from the reading of a code.• Form: contests, surveys, sweepstakes ...• Coupons and discounts• Receiving information:, catalogs, brochures, offers, newsletter ...
Zasqr value- Fast and cheap: it’s no necessary to develop a landing page for each promotion, the use of barcodes avoid the packaging problems, stocks breakings ….- Dynamic: the Qr codes and barcodes can change its funcionality at the time, so it’s not necessary to replace them every time a new promotion starts.- Global: every user interacts with their own language.- Lead generation: tracking information of every read, including the email address of users who read the code.- Easy for users: it’s not necessary to register every time you participate in a promotion. 05/03/2013 18
“white label” allowed Increase downloading of the APP of the shopping center 05/03/2013 19
Prices for shopping centersNumber of (different) active Monthly feecodes in a monthfrom 1 to 5 30,00€ / month6-10 50,00€ / month11-20 80,00€ / month21-50 150,00€ / month51-100 200,00€ / month For further information and subscriptions firstname.lastname@example.org http://zasqr.com http://youtube.com/zasqr