Zasqr for shopping centers 2013


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Promote, attract, build loyalty in a straight and efficient way with Zasqr

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Zasqr for shopping centers 2013

  1. 1. Zasqr Mobile Marketing “Promote, attract, build loyalty in a straight and efficient way”Shopping Centers, February 2013
  2. 2. 56% of internet users gotaccess through smartphones(Spain, 2012) Representing the 40% of the population 05/03/2013 2
  3. 3. Mobile Marketing: Facts• Internet users use smartphones more often every day• Smartphones makes interaction easy with shopping centers, products, brands, advertising, displays..• Smartphones integrates online and offline in a unique and new paradigm
  4. 4. What is Zasqr?• A mCommerce and mPromotion platform designed to generate traffic to point of sale and make the client be loyal through involving experiences• Reading a QR code or a barcode with Zasqr is possible to get discounts, take part in contests, share photos in a new and social way.
  5. 5. Zasqr turns any off-lineelement into a “call to action”experienceCreating new contact pointswith consumers and addingvalue to the consumer experience 05/03/2013 5
  6. 6. Scan the code!To understand how Zasqrcan help you, please follow ourstory by reading QR codes…How to engage? The story begins in the street (or in printed advertising) 05/03/2013 6
  7. 7. A QR code can drivetraffic to the shopping 05/03/2013center 7
  8. 8. The game goes on in the shopping center Scan the code!Unlike On-line contests, Zasqr gets traffic to shopping center and makes 05/03/2013 it social 8
  9. 9. Un sorteo para fidelizar, como si se tratara de Facebook…. 05/03/2013 9
  10. 10. Scan the code! Y esto… ¿Para qué me sirve?…. Connecting consumers to brands
  11. 11. or perhaps a photo contest ..... 05/03/2013 11
  12. 12. Rewarding the loyalty of shopping center visitors 05/03/2013 12
  13. 13. Offering new formulas for sampling and promotions 05/03/2013 13
  14. 14. … informing the customer in a easy and different way 05/03/2013 14
  15. 15. Lead generation, promotion and retention in themall with the same ease and cost of an onlinemedia ....…. Without the development of a microsite foreach action…. In 5 minutes…. In all languages ​needed 05/03/2013 15
  16. 16. A new opportunity for shopping centersGenerating traffic Taking theto the shopping shoppingcenter through experience to theoffline activities next level by(outdoor promoting,advertising, press building loyalty,advertising) rewarding, adding value to consumers in a funny, social way in the shopping center.
  17. 17. Some functions• Photo contest: reading a Qr code you will be able to share a photo and to see photos from other people that are participating.• Scratchcards: reading the code win a prize randomly and immediately.• Participation: review, participate, leave a message starting from the reading of a code.• Form: contests, surveys, sweepstakes ...• Coupons and discounts• Receiving information:, catalogs, brochures, offers, newsletter ...
  18. 18. Zasqr value- Fast and cheap: it’s no necessary to develop a landing page for each promotion, the use of barcodes avoid the packaging problems, stocks breakings ….- Dynamic: the Qr codes and barcodes can change its funcionality at the time, so it’s not necessary to replace them every time a new promotion starts.- Global: every user interacts with their own language.- Lead generation: tracking information of every read, including the email address of users who read the code.- Easy for users: it’s not necessary to register every time you participate in a promotion. 05/03/2013 18
  19. 19. “white label” allowed Increase downloading of the APP of the shopping center 05/03/2013 19
  20. 20. 12.000 usuarios inSpain are using Zasqr
  21. 21. Prices for shopping centersNumber of (different) active Monthly feecodes in a monthfrom 1 to 5 30,00€ / month6-10 50,00€ / month11-20 80,00€ / month21-50 150,00€ / month51-100 200,00€ / month For further information and subscriptions
  22. 22. http://zasqr.com