Promote, attract, build loyalty in a straight and efficient way with Zasqr

1. Zasqr Mobile Marketing
“Promote, attract, build loyalty in a straight and
efficient way”
Shopping Centers, February 2013

2. 56% of internet users got
access through smartphones
(Spain, 2012)
Representing
the 40% of
the
population
05/03/2013 2

3. Mobile Marketing: Facts
• Internet users use smartphones
more often every day
• Smartphones makes interaction
easy with shopping centers,
products, brands, advertising,
displays..
• Smartphones integrates online
and offline in a unique and new
paradigm

4. What is Zasqr?
• A mCommerce and mPromotion
platform designed to generate traffic
to point of sale and make the client
be loyal through involving experiences
• Reading a QR code or a barcode
with Zasqr is possible to get
discounts, take part in contests,
share photos in a new and social
way.

5. Zasqr turns any off-line
element into a “call to action”
experience
Creating new contact points
with consumers and adding
value to the consumer experience
05/03/2013 5

6. Scan the
code!
To understand how Zasqr
can help you, please follow our
story by reading QR codes…
How to engage? The story
begins in the street (or in
printed advertising)
05/03/2013 6

7. A QR code can drive
traffic to the shopping
05/03/2013center 7

8. The game goes
on in the
shopping center
Scan the
code!
Unlike On-line contests, Zasqr gets
traffic to shopping center and
makes 05/03/2013
it social 8

9. Un sorteo para fidelizar,
como si se tratara de
Facebook….
05/03/2013 9

10. Scan the
code!
Y esto… ¿Para qué
me sirve?
…. Connecting consumers to
brands

11. or perhaps a photo
contest .....
05/03/2013 11

12. Rewarding the loyalty of
shopping center visitors
05/03/2013 12

13. Offering new formulas for
sampling and promotions
05/03/2013 13

14. … informing the customer in
a easy and different way
05/03/2013 14

15. Lead generation, promotion and retention in the
mall with the same ease and cost of an online
media ....
…. Without the development of a microsite for
each action
…. In 5 minutes
…. In all languages ​needed
05/03/2013 15

16. A new opportunity for shopping centers
Generating traffic Taking the
to the shopping shopping
center through experience to the
offline activities next level by
(outdoor promoting,
advertising, press building loyalty,
advertising) rewarding,
adding value to
consumers in a
funny, social
way in the
shopping center.

17. Some functions
• Photo contest: reading a Qr code you will be able to share
a photo and to see photos from other people that are
participating.
• Scratchcards: reading the code win a prize randomly and
immediately.
• Participation: review, participate, leave a message starting
from the reading of a code.
• Form: contests, surveys, sweepstakes ...
• Coupons and discounts
• Receiving information:, catalogs, brochures, offers,
newsletter ...

18. Zasqr value
- Fast and cheap: it’s no necessary to develop a landing page for
each promotion, the use of barcodes avoid the packaging problems,
stocks breakings ….
- Dynamic: the Qr codes and barcodes can change its funcionality at
the time, so it’s not necessary to replace them every time a new
promotion starts.
- Global: every user interacts with their own language.
- Lead generation: tracking information of every read, including the
email address of users who read the code.
- Easy for users: it’s not necessary to register every time you
participate in a promotion.
05/03/2013 18

19. “white label” allowed
Increase downloading
of the APP of the
shopping center
05/03/2013 19

20. 12.000 usuarios in
Spain are using Zasqr

21. Prices for shopping centers
Number of (different) active Monthly fee
codes in a month
from 1 to 5 30,00€ / month
6-10 50,00€ / month
11-20 80,00€ / month
21-50 150,00€ / month
51-100 200,00€ / month
For further information and subscriptions
tellme@zasqr.com
http://zasqr.com
http://youtube.com/zasqr

22. http://zasqr.com
http://youtube.com/zasqr