Compare eight common dimensions of culture using CultureWizard’s cultural self-survey and multicultural comparison tool. Consider the differences between the candidates and compared to the United States. Within each cell, briefly annotate key differences you uncovered between each country candidate and the industry’s U.S. or home culture. Cultural Dimension Scoring (# cubes), Annotate U.S. Differentiation Country A (Advanced) Country B (Emerging) United States (comparison score only) Your Culture Hierarchical vs. Egalitarian Group vs. Individual Interpersonal vs. Transactional Relationships Indirect vs. Direct Communication Fluid vs. Controlled Time Internal vs. External Control Formal vs. Informal Balance vs. Status Motivation Use this space for additional notes: Using CultureWizard, CultureGrams: World Edition or similar resource, help your new U.S. expats get “off on the right foot” (a cultural idiom) in the candidate countries. For each country, provide tips in at least five different areas of business etiquette that address unfamiliar cultural norms, behaviors, and expectations they will encounter in the professional environment. Business Etiquette Category (at least 5 areas) Etiquette Details Country A (Advanced) Country B (Emerging) Title Area 1 Here Title Area 2 Here Title Area 3 Here Title Area 4 Here Title Area 5 Here Optional Optional Which foreign business environment is your expat is likely to feel more comfortable entering for the first time? What are the communication challenges your U.S. expats will face in the candidate countries? Describe the potential verbal and nonverbal communication dynamics you expect to face in each country that differentiate it from the United States. Try using the eLinquistic.net’s quantitative linguistic proximity calculator to establish the “genetic distance” between English and your host countries’ languages. Communication Types Unique Attributes, U.S. Comparison, and Linguistic Distance (score) Country A (Advanced) Country B (Emerging) Verbal Nonverbal eLinguistics Language Difference Score Using the latest edition of the World Values Survey (WVS), identify the general sentiment of each candidate’s citizens toward these issues. Note: The WVS question number is listed in each row to expedite your research). Cultural Values and Beliefs (WVS) Attitudes and Mind-Set (Responses to survey questions: Record value and annotate if significant difference) Country A (Advanced) Country B (Emerging) United States Gender Equality (WVS V36 to V54, V139) Tolerance of non-natives (others) (e.g., language, race, immigration, religion, sexual preference) (WVS V36- to V44+) Relative satisfaction or “happiness” with their lives (WVS asks in many ways, also “happiness” indexes elsewhere) Nationalistic sentiment (WVS V211-V216) Sustainability vs. economic growth-minded (WVS 81) Respect for individual human rights (WVS 142) Im ...

1. Compare eight common dimensions of culture using
CultureWizard’s cultural self-survey and multicultural
comparison tool. Consider the differences between the
candidates and compared to the United States. Within each cell,
briefly annotate key differences you uncovered between each
country candidate and the industry’s U.S. or home culture.
Cultural Dimension
Scoring (# cubes), Annotate U.S. Differentiation
Country A (Advanced)
Country B (Emerging)
United States
(comparison score only)
Your Culture
Hierarchical vs. Egalitarian
Group vs. Individual
Interpersonal vs. Transactional Relationships
Indirect vs. Direct Communication

2. Fluid vs. Controlled Time
Internal vs. External Control
Formal vs. Informal
Balance vs. Status Motivation
Use this space for additional notes:
Using CultureWizard, CultureGrams: World Edition or similar
resource, help your new U.S. expats get “off on the right foot”
(a cultural idiom) in the candidate countries. For each country,
provide tips in at least five different areas of business etiquette
that address unfamiliar cultural norms, behaviors, and
expectations they will encounter in the professional
environment.
Business Etiquette Category
(at least 5 areas)
Etiquette Details

3. Country A (Advanced)
Country B (Emerging)
Title Area 1 Here
Title Area 2 Here
Title Area 3 Here
Title Area 4 Here
Title Area 5 Here
Optional
Optional
Which foreign business environment is your expat is likely to
feel more comfortable entering for the first time?
What are the communication challenges your U.S. expats will
face in the candidate countries? Describe the potential verbal
and nonverbal communication dynamics you expect to face in
each country that differentiate it from the United States. Try
using the eLinquistic.net’s quantitative linguistic proximity
calculator to establish the “genetic distance” between English
and your host countries’ languages.

4. Communication Types
Unique Attributes, U.S. Comparison, and Linguistic Distance
(score)
Country A (Advanced)
Country B (Emerging)
Verbal
Nonverbal
eLinguistics Language Difference Score
Using the latest edition of the World Values Survey (WVS),
identify the general sentiment of each candidate’s citizens
toward these issues. Note: The WVS question number is listed
in each row to expedite your research).
Cultural Values and Beliefs (WVS)
Attitudes and Mind-Set
(Responses to survey questions: Record value and annotate if
significant difference)
Country A (Advanced)
Country B (Emerging)
United States
Gender Equality
(WVS V36 to V54, V139)
Tolerance of non-natives (others) (e.g., language, race,

5. immigration, religion, sexual preference) (WVS V36- to V44+)
Relative satisfaction or “happiness” with their lives (WVS asks
in many ways, also “happiness” indexes elsewhere)
Nationalistic sentiment (WVS V211-V216)
Sustainability vs. economic growth-minded (WVS 81)
Respect for individual human rights (WVS 142)
Importance of religion and spirituality in everyday life (WVS
144-V155)
Use this space for additional notes:
1. Briefly outline the decision-making mind-sets and
negotiation patterns you would expect to face in each candidate
country. Which will be more challenging to your industry’s U.S.
salespeople? You may find CultureWizard and the A to Z World
Business (Shapiro database) particularly helpful (go to country,
then business culture, then negotiation).

6. Use resources like the World Development Indicators (Section
2.6 is a great starting point) to understand the roles of children
in your candidate countries. Are they focused on education or
income earning? How many are in employment? How many
“study and work” versus “only work”? Lastly, are they self-
employed, wage workers, or unpaid family workers? Looking at
the statistics, are you surprised by the number of children who
are “self-employed”?
Do you think employees in your country candidates would be
better at handling technical issues or relationship hurdles with
U.S. colleagues?
Using your research this week and CultureWizard’s team
collaborator tool, examine the cultural dimensions of both
candidate countries relative to the United States. What are the
most significant differences? How will the relative distance
from the U.S. cultural dimensions impact (a) the cost of doing
business in each country, (b) business practices (e.g., business
protocols, meeting facilitation, management styles), and (c) the
likely future economic development of each country?
Based solely on etiquette, give a brief recommendation of which
foreign business environment your expat is likely to feel more
comfortable entering for the first time.
1. Including a cultural context, place your two candidate
country names in all viable internationalization strategy

7. quadrants of the integration-responsiveness framework. How
has your perspective changed from last module?
Global Integration Pressure
(Weak) (Strong)
Global Strategy
Transnational Strategy
Cultural factors pressuring global value chain integration:
Cultural factors pressuring local responsiveness:
Home Replication Strategy
Multidomestic Strategy
(Weak) Local Responsiveness Pressure (Strong)
1. Given your positioning of each candidate country in the IR
framework, summarize the industry’s need to “think global and
locally but act appropriately.” Has the cultural environment
presented net opportunity or risk to firms in your industry?
1. Consider your logic for using the IR framework in Questions
1 and 2 above; would it change if your clients were all small- to

8. medium-sized enterprises versus large national ones? How does
the scale of firm resources inform internationalization strategy?
1. Knowing that “structure should follow strategy,” how
centralized do you think corporate governance should be to
successfully execute internationalization strategy? Do you see
any multicultural management concerns with this governance
design? Briefly explain.
1. Which of the six alternative organizational structures
currently seem to be the best matches between your industry’s
needs within each candidate country? Briefly describe how
sociocultural characteristics and cultural dynamics with U.S.
expats informed your decision.
1. As you better understand the areas of cultural differentiation
among your foreign candidates, estimates of the possible
managerial challenges and profit opportunities should be
forming in your mind. Given what you know to date, would you
favor indirect, contractual, or direct entry modes as your top
recommendation for each of your candidates? How did each
country’s cultural environment impact the four trade-offs
inherent in the entry-mode strategic calculus?
Reflection
Briefly reflect on your learning process in this module:
1. What were the most challenging concepts?
1. What areas discussed in this module interested you the most?

9. 1. Lastly, as your instructor reviews this submission, is there
anything you would like additional feedback on?