An introduction to WHY transit ads on ABQ Ride buses are the best choice to reach ’Burque.

1. LAMAR TRANSIT ADVERTISING
WHY ALBUQUERQUE?
Albuquerque, NM is a high desert city nestled
up against the Sandia Mountains.
As one of the oldest cities in America,
Albuquerque has a rich history and culture. It is
an epicenter of authentic Southwestern culture;
home to Native American, Hispanic, Latino and
Anglo cultures for which New Mexico is well
known.
More recently, the city has worked hard to earn
recognition as one of the best places to live,
work and do business.
White 43.7% Hispanic 38.8% American Indian 13.0%
Albuquerque was ranked number 1 city in Median Income $41,549
the U.S. for business and careers.
-Forbes magazine
ANNUAL EVENTS “RICH IN CULTURE” ABQ ADVANTAGES
• International Balloon TOP LIFESTYLES RANKED BY INDEX:
Fiesta (Early October)
• Annual giant corn maze: • Active Outdoor lifestyles: skiing,
"Made in the Shade"
Maize Maze (Sept.-Nov.) mountaineering, horseback riding
GREAT OUTDOORS: horseback
• Gathering of Nations riding, camping and hiking, own a
• 50,000 college students, University
Pow-Wow; over 500 recreational vehicle, hunting &
of New Mexico
tribes present (April) shooting
• New Mexico Bowl (Dec.) • The Annual Balloon Fiesta draws
HOME LIFE: own a dog, ranked in
• Wine Festival (Labor Day top five dog friendly cities 1,000,000 visitors
Weekend)
GOOD LIFE: attend cultural & arts • College & Pro Sports Franchises:
events frequently Albuquerque Isotopes (baseball),
Albuquerque Thunderbirds
NATIONAL HOBBIES & INTERESTS: automotive (basketball)
work, current affairs & politics
RECOGNITION • The ABQ Ride Transit System
SPORTS, FITNESS & HEALTH:
City with the lowest business
frequent snow skiing • The city wants to provide better
cost in the country. -Forbes
public tranportation opportunities
HIGH TECH ACTIVITIES: to ease the city's growing tra c
Ranked 4th in the top ten science/new technology & science
cities to lm movies. woes
fiction as a hobby
-Business Weekly
10th among communities
with the highest concen-
tration of brainpower.
“THE GATEWAY TO MEXICO”
Duke City Ranks Albuquerque as Third Best Metro for Hispanics
-Bizjournals.com
SOURCES: Wikipedia, www.cabq.gov/, forbes.com, SRDS 2007

2. ALBUQUERQUE, NEW MEXICO
WHY LAMAR TRANSIT?
Lamar Transit Advertising of Albuquerque
gives clients more market coverage than the
market’s bulletins or posters. In Albuquerque,
buses are everywhere you go. From shopping
centers to upscale neighborhoods,
Albuquerque Transit exposes thousands of
people to your advertising message multiple
times a day.
With a metro population of 766,016,
Albuquerque Transit Advertising reaches
these people where they live, work and play.
SERVICE AREA POPULATION Go Albuquerque. Go Lamar Transit.
484,246 people
766,016 in metro area
TRANSIT FLEET SERIOUS COVERAGE AREAS SERVED
• 148 buses covering
188 square miles NORTHEAST REGION: some of the Albuquerque City Limits
city's most affluent and upscale Kirtland AFB
• 50 paratransits subdivisions reside in this area Sandia National Labs
Rio Rancho
• 25 shelters (50 faces) DOWNTOWN: bustling nightlife with University of New Mexico CNM
clubs, bars and restaurants Albuquerque Int’l Sunport
All residential neighborhoods
OLD TOWN: Albuquerque’s cultural
center with seven museums and more Interstates 40 & 25
“ABQ RIDE” RIDERSHIP STATS
than 300 shops, galleries and Downtown
Yearly = 10,127,358 (2007)
restaurants. Old Town
Monthly: 841,358
Nob Hill
NOB HILL: a vibrant district bursting Central Avenue
REGULATIONS with funky shops, swank dining, and Coronado Mall
chic nightspots Winrock Mall
• Alcohol, tobacco, violent, political,
and sexually explicit prohibited. Cottonwood Mall
UPTOWN: home to a major business
Albuquerque Museum
• ABQ shall have the right to center as well as EXPO NM and two of
approve or disapprove the Albuquerque’s major shopping malls Zoo
location(s) and design of all new New Mexico Museum of Natural
shelter and bench locations. BARELAS AND THE SOUTH VALLEY: History
maintain close ties to Albuquerque Botanic Garden
• Lamar Transit Advertising reserves
the right to grant nal approval
Hispanic roots State Fair Park & Ride
for any advertisement.
• Full Wraps must be approved
prior to installation (creative,
decal scheme, visual design).
THE GATEWAY TO MEXICO
SOURCES: Wikipedia, www.cabq.gov/, forbes.com

3. TRANSIT ADVE RTI SI NG
BENEFITS
1
COST
EFFICIENCY
4
CREATIVE
PRODUCTS
2
HIGH REACH &
FREQUENCY
5
FULL MARKET
COVERAGE
3
CONSTANT
PRESENCE 6
HIGH
RECALL
7
CAPTIVE
AUDIENCE

4. BRANDING
PAINT THE TOWN
Invest in Transit to get the word out about your product
or service. Branding campaigns give consumers top of
mind awareness of your brand’s strength.
Use various Transit products to paint a vivid, captivating
picture of your brand throughout the market.

5. “So many people come
up to me telling me they
saw my bus."
what OUR
-JR Malouff
American Toyota clients are
SAYING ABOUT US.
"Thanks for recommending
that I add Headliners
to my current campaign.
They add so much
more impact." "I can't drive anywhere without
-John Anders
Happy Feet
seeing my client ads."
-Karen McCallum, Esparza Adv.
For Blue Cross/ Blue Shield
“I am thrilled to have
Lamar managing
the transit contract in
Albuquerque. "We've received many
Lamar’s experience and positive comments
creative capabilities are
a great asset to this about our buses."
market. - Shauna Shannon, NM Museum of
Natural History and Science
The Kong extension and
the clean, sweeping new
buses really make a
difference.
“I had a gentleman see my bus ad. He got my
We are so pleased with number from the ad, and called that night. We
our bus advertisements.” were able to write not just one, but several policies
-Dorothy Rosado for him. He lives just a few blocks from my office
Albuquerque Publishing Co.
and never knew I was in the area until seeing my
transit ad.”
-Belinda Barreras-Medrano
State Farm Insurance Agent
GO TRANSIT.