Spring 2010

1. Marisa Brasile

2. gum
toothpaste
laundry detergent

3. - want consumers to recognize the benefits of our gum
- do not want to be included with the others
- health conscious, dieting or calorie counting
- habitual gum chewers
- snackers

7. ³Work Out Less´ Radio Spot
Extra
30 Seconds

9. - promote new users
- mostly women, but some men
- buy toothpaste for the household
- care about their teeth
- do not just buy whatever toothpaste is on sale

13. - expand its market
- cares about washing their clothes
- opens and smells detergent in laundry aisle
- air fresheners, scented candles and perfume users

14. It¶s Irresistible.

15. It¶s Irresistible.

16. It¶s Irresistible.

17. lose
teeth so strong
smells so fresh