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-A FAILURE
 Febreze is a brand of household 
odor eliminator manufactured 
by Procter & Gamble(P&G).
 Introduced in test markets in...
 No proper awareness of the product
 No proper initial planning
 Inappropriate marketing strategies
 Improper branding...
 No proper awareness of the product :
The company assumed that people already know about the product and
there is no need...
IMPROPER BRANDING:
Due to improper branding, the consumers did not even recognize the
usage of the product. They were conf...
 Create online awareness
 Change the product design
 Reduce chaos in the customers by proper
advertising
 Market resea...
THANK YOU
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Febreze scent stories

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Febreze scent stories

  1. 1. -A FAILURE
  2. 2.  Febreze is a brand of household  odor eliminator manufactured  by Procter & Gamble(P&G).  Introduced in test markets in  1993, sold in the US since 1998  Branched out to include air  fresheners (Air Effects), fabric  refreshers, scented disks  (Scent stories),and automotive  air fresheners.
  3. 3.  No proper awareness of the product  No proper initial planning  Inappropriate marketing strategies  Improper branding  Dissatisfaction with the customers  Technical Design
  4. 4.  No proper awareness of the product : The company assumed that people already know about the product and there is no need to create awareness among them.  No proper initial planning : The company was in a hurry to launch the product so they could not gather sufficient data about the market and consumer behavior. In appropriate marketing strategies : The company did not have sound marketing strategies .They were not able to create the impact in the minds of the consumers. The consumer expectations were high, but in reality it was reversed after their usage.
  5. 5. IMPROPER BRANDING: Due to improper branding, the consumers did not even recognize the usage of the product. They were confused whether the product is for scents or smells; or sounds. DISSATISFACTION WITH THE CUSTOMERS: The customers were actually not satisfied with the working of the product. They actually started to complain about the unexpected pungent odors emitting out from the product. TECHNICAL DESIGN: The product is not compact in size. It’s shape actually confused the customers leaving the customers to guess whether it’s a CD player or an air freshener.
  6. 6.  Create online awareness  Change the product design  Reduce chaos in the customers by proper advertising  Market research and demand forecasting
  7. 7. THANK YOU

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