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Finding The
                  "Zen"
   in Your Presentation


                Michael Blachly
          Director of Client Development
              Looper Reed & McGraw



© Looper Reed & McGraw, P.C.
The “Audience”
So How Does an Audience
  Receive Information?
How it Looks – 50%
How it Sounds – 40%
   (Bueller … Bueller …)
The Actual Material – 10%
The Problem is …
95%
of PowerPoints are Bad
Really Bad!
What Makes
Them Bad?
A   I   K   Y   P   K   U   D   F   I
H   G   P   K   H   D   G   Q   M   T
K   Q   F   D   O   F   D   P   T   Y
S   R   S   N   O   T   S   F   D   M
L   Y   Z   U   S   E   H   I   A   F
S   H   C   S   O   J   L   O   F   S
D   U   V   M   A   N   Y   J   M   S
B   M   F   W   O   R   D   S   C   S
S   C   B   U   J   B   I   M   H   D
Y   D   H   M   B   D   J   B   X   G
Because if you do …
Simplicity - Keep it Short
Don’t Use Bullets
• Please    • And        • As
• Don’t     • Then       • It
• Present   • Read       • Will
• Your      • Them       • Bore
• Speech    • To         • Them
• With      • The        • To
• Bullets   • Audience   • Tears
Bullets Kill
 (presentations)
Stick With Headlines
Can You Have
Too Many Slides?
Attention Span to Number of Slides
100.00%



80.00%



60.00%



40.00%



20.00%



  0.00%
          5     10    15   20    30    40   50     60   100
Attention Span to Number of Slides
100.00%

 80.00%

 60.00%

 40.00%

 20.00%

  0.00%

 -20.00%

 -40.00%
                            Point of No Return:
                            You will be beaten
 -60.00%
                            to death
 -80.00%

-100.00%
           5     10    15    20    30     40      50   60   100
Less Slides
The Better
We Love Charts
5
    Simple!
4



3
                 Series 1
                 Series 2
2                Series 3



1



0
    Category 1
6
          But It Can Be Abused!
5


4

                                                        Series 1
3
                                                        Series 2
                                                        Series 3
2


1


0
    Category 1   Category 2   Category 3   Category 4
But It Can Be Abused!
  5
4.5
  4
3.5
   3
 2.5                                                        Series 1
   2
                                                            Series 2
 1.5
    1                                                       Series 3
 0.5
    0

        Category 1
                     Category 2
                                  Category 3
                                               Category 4
But It Can Be Abused!

5

4
                                                            Series 1
3                                                           Series 2
                                                            Series 3
2                                                           Series 1
                                                 Series 3
                                                Series 2
1                                             Series 1      Series 2
                                            Series 3        Series 3
0                                        Series 2
                                       Series 1
    Category
           CategoryCategory
       1      2             Category
                      3        4
But It Can Be Abused!
                                    Series 1
                                    Series 2
 5
                                    Series 3
 4                                  Series 1
 3                                  Series 2
                         Series 3
                        Series12
                       Series       Series 3
 2                    Series 3
                     Series 2       Series 1
                    Series 1
                  Series 3
 1               Series 2           Series 2
               Series 1
             Series 3               Series 3
 0          Series 2
          Series 1                  Series 1
                                    Series 2
                                    Series 3
What The Hell is That?
                     Category 1
       6              5
                                                       Series 1
                      4
       5                                               Series 1
                      3
                                                       Series 2
       4              2
                                                       Series 3
                      1
                                                       Series 1
Category 4
       3              0                   Category 2
                                                       Series 2
                                                       Series 3
       2
                                                       Series 1
       1                                               Series 2
                                                       Series 3
       0                                               Series 2
                     Category 3
             0   2                4   6                Series 3
Keep it
5



4
                 Simple
3
                           Series 1
                           Series 2
2                          Series 3



1



0
    Category 1
Or Even
Better
Don’t Use The Boring
 PowerPoint Clip Art
Use Powerful
   Visuals
Colors
Are Great!
But Keep
Backgrounds
  Simple
PLEASE!!!
Just Stick With …
White

        Black
Less
       Animation
the
         better
Keep it
Simple
Spealcheck!
The Red Lines
Mean Something
Should You Use
  Handouts?
Why is Your
Audience There?
The Audience Is There to Learn
Why Are
You There?
To Connect!
You Connect Through
  Your Presentation

  Handouts Provide
  The Information
 (but don’t pass them out too early)
In Summary:
• Don’t Read Your PowerPoint
• Keep Your Text to Headlines
• Small Amounts Bullets
• Use Simple Graphs
• Use Powerful Visuals
• Don’t Overuse Animation
• Don’t Overuse Colors
• Spell check
• 10 / 20 / 30 Rule
• Your PowerPoint Supports Your Speech
• Keep it Simple
Because a Great Presentation Will
Make the Difference Between This …
And This …
Thank
 You!

   Michael Blachly
Director of Client Development
    Looper Reed & McGraw

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Finding the Zen in Your Presentation

Editor's Notes

  1. Presentations to Co-WorksPresentations to OrganizationsPresentations to ClientsPresentations to JuriesFirst, let’s talk about the audience.
  2. Definition of “Audience”Lifeless individuals who receive information passively Audience is sitting thereDoing NothingNot participatingOne-Way ConversationYour Job as the Presenter is to be captivating and engagingWay Audience Receives Information
  3. 50% How it Looks – The PowerPoint, the speaker’s movements and eye contact40% How it Sounds – My voice, variations in my voice10% Actual Material – What I am presenting
  4. 50% How it Looks – The PowerPoint, the speaker’s movements and eye contact
  5. 40% How it Sounds – My voice, variations in my voiceMost boring presenter … ever!
  6. 10% Actual Material – What I am presentingAccording to a UCLA StudyTHE PROBLEM IS …
  7. Really Bad!
  8. Really Bad!
  9. Example
  10. Example
  11. Example
  12. Example
  13. Example
  14. Do Not Use So Many WordsLawyers put WAY too much text on slidesPlus the more text on the screen, the smaller the text has to be. General rule is 25 words max on a slide. An easy way to check text size is to stand about 5 yards away from your computer and read your slidesBecause if you do …
  15. Bullets – Don’t Use themLawyers put WAY too many bullets on slidesIf You Are going to use them …
  16. In the End …
  17. Stick With HeadlinesLawyers also use WAY too many slides …
  18. Lawyers put WAY too much text on slides and WAY too many bulletsThey also use WAY too many slides …
  19. Lawyers put WAY too much text on slides and WAY too many bulletsThey also use WAY too many slides …
  20. 10 / 20 / 30 Rule10 Slides20 Minutes30 pt Font Size
  21. istock photogoogle imagesflicker
  22. Stick With White or BlackIt also helps on images selection …
  23. Stick With White or BlackIt also helps on images selection …
  24. Why is Your Audience There?(to get information)
  25. The whole reason you are there is to CONNECT! The reason the attendees are there is to learn. So provide them a takeaway after the event. Or even better, ask for the business cards and you will email them materials. But be careful about giving all your information away up front. If you give them the PowerPoint in printed form, you will most likely see something like this the entire presentation.
  26. Why is Your Audience There?(to get information - and be entertained)Why Are You There?(to connect).
  27. The whole reason you are there is to CONNECT! The reason the attendees are there is to learn. So provide them a takeaway after the event. Or even better, ask for the business cards and you will email them materials. But be careful about giving all your information away up front. If you give them the PowerPoint in printed form, you will most likely see something like this the entire presentation.
  28. Why Are You There?(to connect). The whole reason you are there is to CONNECT! The reason the attendees are there is to learn. So provide them a takeaway after the event. Or even better, ask for the business cards and you will email them materials. But be careful about giving all your information away up front. If you give them the PowerPoint in printed form, you will most likely see something like this the entire presentation.
  29. The whole reason you are there is to CONNECT! The reason the attendees are there is to learn. So provide them a takeaway after the event. Or even better, ask for the business cards and you will email them materials. Different ways to give handouts: PowerPoint Handouts PowerPoint Notes Custom Handout No HandoutsAsk for Business CardsBut be careful about giving all your information away up front. If you give them the PowerPoint in printed form, you will most likely see something like this the entire presentation.
  30. In Summary Don’t Read Your PowerPoint Keep Your Text to Headlines Small Amounts Bullets Use Simple Graphs Use Powerful Visuals Don’t Overuse Animation Don’t Overuse Colors Spell check 10 / 20 / 30 Rule Your PowerPoint Supports Your Speech Keep it Simple
  31. Presentations to Co-WorksPresentations to OrganizationsPresentations to ClientsPresentations to JuriesFirst, let’s talk about the audience.