2.  The typical convention for the pop genre,
is that the music video is performance
based.Whether that be someone playing
an instrument, or singing and dancing.
 The emphasis of the video is placed on
performance, rather than giving a flowing
narrative.

3.  The tone of a pop music video is usually
upbeat, energetic and colorful.
 Fast past editing is the typical form of editing
used in this genre.
 The Pop Genre usually attracts younger
ages, and therefore the music videos are
aimed at these audiences.The
dancing, energetic tone and fashionable
clothing work together to appeal to the
younger ages.

4.  All members of
the boy band are
wearing bright
fashionable
clothing.
 They all give off
an energetic vibe
appealing to
younger
audiences.

5.  In JLS’ music video, all members of the boy
band are in the same shot performing
choreographed dance moves.

6.  As the song ‘Grammy’ is in the pop Genre, I
will be able to use the genre conventions of
pop to help add ideas to my music video.
 By understanding the Genre better, it
becomes easier to know what is needed to
make a successful music video within the
Genre that is Pop.