文创产品设计，借鉴传统造景手法‘框景’，创意表现安徽省博物馆馆藏吉州窑瓷瓶。

1. Memory
Form & Technology
Visiting & Analysis
of Museum
Trend
Analysis
Concept Result
Cultural & creative product for Anhui culture

2. Cultural creative industry is a new industry in China, getting rid of the simple imitation
stage and becoming a new economic growth point. But many problems still exist, such
as obvious industrial convergence, serious homogeneity in competition.The products in
different areas are mostly similar, without any local characteristics. Anhui culture is rich
and profound, but it isn’t fully utilized by local culture and creative industry, with little
excellent products.
Background: Cultural and Creative Industries in China Anhui Museum
To know more about typical Anhui icon, i visited Anhui Museum.
Anhui Museum is located in Hefei, the capital of Anhui. There
are abundant collections from ancient bronzes to the modern
works of art, displaying local characteristics of Anhui province
in detail.

3. Analysis of Existing Products
commemorativecollectible
artisticpractical
local color
Insight
Lack of local characteristics, no local representative.
Most cultural products are decorative but not practical, only
used as collections but not integrating into people's daily life.

4. How to combine modern fashion and traditional Anhui style in cultural products ?
Analysis of social and cultural trends
Digital Life
Digital products become daily necessities which can be seen and used
everywhere. At the same time, its peripheral products are in the rapid
development, becoming one of the ornaments of product itself and the
users, which embodies the unique aesthetic of users.
Exquisite Life
Exquisite Life
A kind of life habit focusing on the taste and quality of life. People hope
that their spiritual life as rich as material life, and reflect their own style in
life details.
?=+

5. Fashion
IPad Shell
Ipad represents an electronic fashion
recently.
Let cultural products no longer be a
decoration, but be used in our daily
work and life.
An icon of Anhui traditional culture,
embodying the local characteristics.
Unique taste, letting classical beauty
decorate the modern products.
Anhui Style
Jizhouyao Porcelain Vase
Concept

6. Fashion
Ipad Shell
Double shells support multi-angle adjustment
Outer casing covers double sides of Ipad and protect the screen as well as the back. The inner shell only cover the back of
Ipad and protect the single side. When Ipad is up, the two layer shells angle to support the body.

7. Material
outer side inner side
Tactile and rough, skid resistance.
Outer casing ：PU
High desity scaleboard, support and protect the
device.
Middle layer ：Epoxy Resin
outer side inner side
Durable, with high impact-resistance and low
scratch-resistance.
Inner shell ：PC

8. Anhui Style
Jizhouyao porcelain vase
Line and pattern
Jizhouyao is known as a comprehensive kiln, which chinaware has a strong Anhui style and
the Han ethnic artistic characteristics.To add Anhui characteristic to my design, I reombine the
two figures of Jizhouyao vase —— the curve of the vase body and its decoration pattern.

9. Enframed scenery
My design
A Chinese garden was not meant to be seen all at once. In general, there are several
landscape design methods used in the construction of classical Chinese garden, such
as enframed scenery, borrowed scenery, leaking through scenery etc. And I apply these
methods in my design.