1. Foundation in Natural and Built Environments
Introduction to Business (BUS 30104)
Charity Drive Event Report
By members of Too Too Store
Group members: Natalie Ki Xiao Xuan
Jack Too Mun Fai
Maximilian Lim Jake Yang (0319604)
Ng Yi Yang (0319688)
2. Objective
We have chosentodedicate ourdonationstothe Kechara SoupKitchenBuddhist
Organization.KecharaSoupKitchen’smainpurpose istoprovide food,sustenance andmedical care
for the homelessandneedypeople inMalaysia.The committeeof KecharaSoupKitchenisagroup
of privilegedandwell-to-dopeople whodevote theirlivestohelpingthe homelessandthe needyto
getthrough theirdailystruggle.
We chose thischarityorganizationbecause the fourof us,as foodloversbelieveeveryone
shouldhave the opportunitytoenjoy food.We oftensee homelessandhungrypeople onthe streets
of Malaysiastrugglingtosurvive andfindfoodeveryday.Hence,we wouldliketolendahelping
handto these lessfortunate people tolive abetterlife.We oftenhearcasesof people especially
childrenfromthirdworldcountriesfacingfamine andpoverty,andwe wouldliketoavoidsuch
situationsinMalaysia.
As a groupdedicatedtohelpthe homelessandneedyinourcountry,we decidedtosetour
target donationshighbyreachingRM2000 of netprofit.We have decidedto divide ourexpected
profitsfromthe varietyof productswe had planto sell,suchaspizzas,cupcakes,onigiris,keychains,
sandwiches,andbeverages.
3. Target Market
We chose notto be fussytowardsourchoice of customer;we caterto anyone whoisthirsty
and hungry.We triedto focuson the studentsfromourown campus,Taylor’sUniversityLakeside
Campus,because aportionof themcome fromwell-to-dofamiliesandmaybe willingtospendon
charityand helpthe lessfortunate.Ourcustomersare interestedinpresentable products.Hence,
our packaginghas tobe attention-grabbingandappetizingtoentice themtobuyour products.We
have chosento sell exoticnoveltyfoodfrom Japanese andWesterncuisinestosate our customers’
exoticappetites.
Notonlythat, our customersalsoemphasizeonthe hygiene andedibilityof ourproducts.
Hence,we acquiredsanitizedglovesandtooktyphoidshotsforeachof us.We alsofocusedmaking
productsmobile andconvenientsothatour customerscan enjoyourfoodon the go.Our customers
alsolookfor affordable,coldandrefreshingbeveragestoquenchtheirthirstinourcurrenthot
weather.We alsohad tomake sure that ourfoodcan stayfreshfor a longperiodof time because
the majorityof our customersare studentswhoconstantlyhave classestoattendtoeveryday.That
isalso whywe have to make a newbatch of our productseverynightto keepcustomerssatisfied.
We alsotriedsellingourproductsto customersoutside ourcampusinan attemptto hike up
our profit.People walkingonthe streetsduringthe dayare more likelytobuyour colddrinks
because of the weather.However,we hadtotake the initiativetoapproachand promote our
productsto thembecause theyare more likelytoavoidus.
4. CompetitionAnalysis
Like any otherbusinessareas,we alsohave ourfairshare of competitorstodeal with.
Amongthe handful we will be facing,the more challengingonesare PizzaCottage andthe humble
vendingmachineslitteredall overthe campus.
The perksof PizzaCottage isthat theyprovide awide range of flavoursfortheirpizzasand
theyalsosell pastrieslikeburgersandsandwicheswhichalsocome inavarietyof choices.However,
theycharge theircustomersa higherprice because theyare a well-renownedcompanywhich
specializesinthese sortsof food.The portionof theirfoodisalsorelativelysmall comparedtoother
pizzarestaurantsoutside of campus.
On the otherhand,the vendingmachinessellawide arrayof foodandbeveragesatan
affordable price andtheyare alsoconvenientinasense thattheyare placedall overcampus.
Nonetheless,the foodstheysellmostlyconsistof snacksandtitbitswhichare extremelyunhealthy
for the studentsof Taylor’sLakeside Campus.The beveragestheysellare alsomostlycarbonated
drinkswhichare alsoharmful towardsthe healthof the studentsincampus.
Afterconductingathoroughresearchon our competitors,we had decidedtocountertheir
strategiesbysellingaffordable andhealthyproductstoreduce negative impactontheirhealthand
wallets.
5. Productand Packaging
As mentionedearlier,we requiredproductsthatare a noveltyinMalaysiatoattract our
customers’attention.Hence,we wentonline tolearnstepsonhow tomake our products,such as
pizzas,cupcakesandonigiris.We alsoresearchedonhow topackage our product sothat theyhave a
goodaestheticvalue yetiscosteffectivetoreduce ourexpenses.
As fordrinks,the parentsof one of our teammates,NgYi Yang, waskindenoughtosponsor
us sevenboxesof healthypackageddrinksfromYeo’sandSeasons.Due tothisprivilege,we hadthe
upperhandin our beveragesdepartmentbecause we didnothave toproduce or package them
ourselves.
Customerswantto buyour productsbecause mostof our foodsare freshly-made everyday
and we conductedthe qualitycontrol ourselves. Forexample,we wouldeataslice outof every
batch of sandwicheswe made toensure thatit taste delicious.Forthe pizzas,we have made afew
batchesof prototypesuntil we have obtainedthe perfectrecipeforourhomemade pizzas.
As forthe packagingof our products,we haddecidedtouse typical plasticsandwich
containerstocontainour sandwiches.Asforpizzas,we usedziplockbagstocontainthemin orderto
ensure longfreshness. Besidesthat,we wrappedouronigirisinplastic foilstokeepthe airand
harmful bacteriaout.Also,we usedfun-sizedziplockbagstopackage our onigiri charms.Lastbut
not least,to give ourstore an identity,we have designedandprintedourveryowncustomTooToo
Store logosto be placedon all our products.
Onigiri packagedwithplastic
wrap
Sandwichpackagedina plastic
sandwichcontainer
6. A photoof our three varietiesof sandwiches
together:Eggmayo, tunaand chocolate
sandwich
A Photoof our pizza
Photoof ourcupcake Our varietiesof onigiricharms
7. Pricing
We hadquite a hard time decidinghow muchwe wantedtosell ourproductsfordue a
handful of factors.The firstone beingwhetherornotpeople will considerspendingtheir moneyon
our productsif we set the pricestoohigh.Andwe also hadto keepinmindthat we have a target
profitto achieve withinaverylimitedtime.Ultimatelywe decidedtosell ourpizzasatRM3 which
wouldgive usa profitof RM1.50 afterdeducting the cost.Asfor the sandwiches,we charge afair
price of RM4 because of itshighdemandandthisproduct costsRM1.10 so we managedto earn
some moneythere.The onigiri charmscostusRM0.80 to make and we decidedtosell itforRM2.00
because of the tediousworkmanshiprequiredtomake these charms.We alsosoldwintermelonand
soyapacket drinksforonlyRM1 because itwassponsoredbyour teammate’sparents.
Amongall the productswe sold,the onigiri isdefinitelyone of the more popularones
because itisveryhard to findon the marketand to topit off,itis alsohomemade byourteammate,
Natalie Ki.Besidesthat,ourpacketdrinksalsosoldverywell because itwasverycheapandwe also
offeredchilledonesrite fromthe icebox.We hada bumpy start duringthe firsttwoto three days
because we were still adaptingtoour businesslocationandmostof us were still learninghow to
promote.Howeverbusinessgraduallyimprovedoverthe nextcouple days,afterwe have gotten
usedto our environment andbecause we startedgoingouttosell ourproducts.We faced a
shortage of onigirisonthe fourthday because we didnotanticipate thatitwouldsell sowell,hence
we made more for the nextday.
8. Promotion
Our mainmarketingmessage was“To feedthe poorand homeless”because we were
donatingourprofitsto a soupkitchen.One of our maintoolsforpromotingourproductswere
throughour Facebookpage whichwe setup twoweekspriortothischarity drive tofunctionasan
advertisingtool to attract the attentionof the youngergenerations.We alsodigitallyprepared
postersandprice labelstopromote our productson ourbooth.We usedthese methodsbecause
theywere extremelycostefficientandnothardto produce.Aswe hadtime restrictionissues,we
optedforthe fastestandmosteffective waystogetourmessage outto the public.We chose to
make the postersalsobecause we have experiencewithmakingpostersdigitallythroughthe other
moduleswe hadbefore thischaritydrive.Asforthe Facebookpage,itwasveryeasyto make
because we were sousedtosocial networkingandwe couldpromote ourstore directlytoour
friendsandrelativesonFacebook.
Our posters:
11. Sponsors
We wouldnothave reachedourgoal if we didnot getthe sponsorsand donationswe got
bothbefore andduringthe charitydrive.We startedby askingour closestfamilymembersand
relativesforsponsorordonations.Natalie’sfathermanagedtoacquire some fromhisclientsandhe
alsodonatedsome of hisownmoney.Asfor NgYi Yang, he has requestedhisparentstosponsorus
withthe packetdrinksto decrease ourproductexpenses.
We have alsosentout sponsorshipletterstoafew companies,suchasYeo’sand Nestle but
theyhave not repliedusandsome have promisedtogetbackto us but neverdid.We didhowever,
manage to getsponsorshipfromthe companythathelpedusmake ourToo Too Store stickersinthe
formof a discount.Inthe end,we got ourselvesagoodsumof sponsorshipmoneytoaidusin
achievingourgoal.
12. Distribution
There are a numberof placeswe wentto sell ourproducts.Mainlywe focusedonsellingto
the studentsof Taylor’sLakeside Campusbecause itisconvenientforusas our stall islocatedthere.
Notonlythat, the people are more approachable because most of themwouldeasilybelieve thatwe
are studentsconductingacharitydrive andwere notattemptingtoscam the people.Incampus,
there were twowayson howwe distributedourproducts.The firstwayiswhenpeople approach
our stall andtheypay for theiritemstous.Secondly,iswhenwe approachthe people instead.Every
twohours,we routinelywalkaroundlevel1and level 2incampus andaround ‘Syops’asa team that
consistsof twopeople,askingpeople fordonationsandpromotingourproductstothem.One of us
istaskedto carry a basketfilledwithsome of ourproductsandthe otheristaskedto carry a
donationbox.
Thismethodisan efficientandaninstantaneouswaytodeliverourproductsto our
customersas these productsare specificallydesignedandpackagedason-the-goproducts.
Customersare onlyrequiredtochoose the itemstheywanttobuyand pay forthese products
followingthe price of eachitem.
Furthermore,we alsoattemptedtosell ourthingsoutside of campusbecause there were
not manystudentsincampusduringthat periodof time asmost of themwere still havingtheir
semesterbreaks.Asagroupof three,we attemptedtosell ourproductsnearcampuses,specifically
nearInti College andTaylor’sCollege,where there weremanystudentswalkinginthe commercial
areas.We alsotriedto visitSunwayPyramid,apopularshoppingmall asanattemptto askfor some
donationsandsell ourproducts.Basedonour experience,thismethodistime-consuminganditis
not a veryeasyway to make profitasmost people wouldignore us.
Moreover,we alsoprovidedadeliveryserviceviaphone callsortexts.Studentsfroma
secondaryschool,SMSri KDU, boughta 14 Onigirisandwe were toldtodeliverthe itemstothemin
school.Throughdeliveryservices,itwouldtake adayto prepare the itemsforthemand time
(dependingonthe location) todelivertheseproductstothem.
13. GreenMeasures
A portion of our consumable products are environmentally-friendly such as, the
bread used for the variety of sandwiches and the sauce and dough for the pizza. Clay, as an
eco-friendly material, was used to make the onigiri charms.
The products are packagedin 100% recyclable andreusable materialsasourpackagingare
mainlymade of plastic.Forexample,all the varioustypesof sandwichesare packagedina typical
plasticsandwichcontainerthatcanbe recycledandreused.Onigirisare packagedinplastic wrap,
pizzasand charmsare givenoutwithplasticziplockbagsandpackageddrinkscan be recycledas
papermaterials.
Aftercustomersare done withthe foods,theycansimplythrow the plasticpackaginginto
the bin.Customersare evengiventhe choice toreuse the plasticsandwichcontainersorthe ziplock
bags fortheirownpurpose.
Our consumablesare sealedintheseair-tightcontainerssothatharmful pollutantsfrom
the air will notbe able to contaminate ourproducts.Because of this,we didnotneedtoworry about
our foodbeingexposedto pollution.
As we soldourproducts,we providedaservice toheatup the customers’pizzaslice using
a toasteroven.Doingthis,we consumedanamountof electricitythroughthe socketfoundnear our
stall.To reduce the consumptionof electricity,we onlyturnedonthe toasterovenonlyif whenwe
use it.Moreover,we alsouseda large bag of ice to keepthe drinkscool andfresh.To avoidbuying
more than one large bag of ice perday,we ensured thatthe ice islong-lastingbystoringitintoan
ice box withthe packageddrinks.Doingsowill notonlykeepthe ice storedat a suitable
temperature,butwill alsokeepthe drinkschilledandcool.
14. Human Resource Planning
Tasks were distributedaccordingtoourindividualskillsandcommitmenttowardsit.Natalie,asthe
projectmanager,distributedthese jobstousandplannedeachweekinanorganisedmanner.Asthe
accountant,she alsocalculatedourexpenses,profitmade eachday,ourlossand sponsorship
money. Jackwas incharge indesigningastall layouttokeepourstall lookneatand attractive.He
alsomanagesthe stall and made sure that our stall iskeptcleanandconsistentlypresentable toour
customers.Max was taskedto contact companiesthatmaybe willingtohelpourcause by
sponsoringtheirproductstousor are eagerto donate some moneytoour charityorganization.He
was alsoresponsible inaskingpeoplefordonations.Yi Yangwasundertakingthe job todesign
postersforour stall to promote ourproductsto people andconvince peopletosupportusthrough
advertisements.
Natalie Ki Xiao Xuan
Project
manager/Accountant
Jack Too Mun Fai
Stall manager/Stall
designer
Maximilian Lim Jake Yang
Sponsorship
manager/Marketing
executive
Ng Yi Yang
Marketing/Advertising
executive
15. Evaluationof results
ProfitandLoss report:
Mistakeswe made: Notenoughsponsorstosupportus
: Some unattractive packagingandproducts
: Disorganizedtime management
What we have learnedthroughourexperience:Bettertime managementinourwork
: Conducta taste teston foodproductsbefore sellingthem
: Experimentproductsandwhetherornottheywill be able tosell well ornot.
: Importance of sponsorshipsdependingonthe people inthe area.
Linkto our reflectionvideos: https://www.youtube.com/watch?v=k65M_-bd4JY&list=PL_UVigc-
rB9XOupR0_6CveFDBV_V-NdTH&index=3
