Learn the key recurring questions for RCS Business Messaging, and how Mavenir is facilitating brand onboarding to simplify aggregators' development efforts and improve time-to-market. Presentation from the GSMA RCS Business Messaging Awareness Lab 2019.

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mavenir.com
Reducing the Friction Between the
Aggregator and the Operator
Mexico DF, June 5th

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APIs Are Not Enough
• Northbound APIs require multiple
steps before content can be sent
• Implementing a Southbound API
is a complicated and time-
consuming process for
aggregators
• Generating JSON content for
Rich Cards and Carousels is not
trivial for non-developers
• And, how can developers know if
the bot message flows are
working correctly?

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Key Recurring Questions for RCS Business Messaging
How can we facilitate brand on-boarding?
Which tools are available to help bot and app development?
How can we accelerate brand content delivery?

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Mavenir RBM SDK: Facilitating Brand Onboarding
Simplifies Aggregators' Development Efforts and Improves Time-to-Market
• SDK abstracts these capabilities
– South Bound API
– North Bound API (Including Optional
Mavenir Extensions)
– Portal API - To allow the automation of Bot
Onboarding and Registry management
• Available in two languages initially:
– JavaScript
– Python
• Bundled APIs to integrate with aggregators
existing tools and frameworks to onboard
brands, and bots automatically
• Mavenir MaaP platform also acts as a
gateway to other propriety 3rd party
solutions.
Mavenir MaaP
Aggregators Platform
Brands
Mavenir SDK
SBNBPortal
SB
External
MNO
MNO
RCS

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Tools to Help Bot Developers (I)
• Debugger Tool
– Allows the user to view and filter
errors from all or specific bots
– Allows the user to trace all
messages for a specific Bot to help
with the troubleshooting
• Rich Card/Carousel Creation Tool
– generate JSON body automatically

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Tools to Help Bot Developers (II)
• Open Source Bot Connector code for popular commercial bot frameworks
– e.g.: Microsoft, Google Dialogflow, AWS, IBM, etc.
Microsoft Bot
Framework
IBM Watson DialogflowAmazon
RCS Connector
Mavenir NB Plus API
Brands
RCS Connector RCS Connector RCS Connector
RCS Business Messaging MaaP
GSMA Support could accelerate this initiative

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Accelerating Brand Content Delivery
Multi Media
Campaign
Brand
SMS RCS
SMSC RCS
1
1. Brand Executes a multi media
campaign with SMS and RCS
content
2. MaaP uses Capability Discovery to
decide which channel to use (RCS
or SMS)
3. RCS User receives a rich card with
a promotion
4. RCS User Responds to the
promotion and is connected to the
Brands Chat Bot (Not the Campaign
Manager)
Bot
Registry
2
3
Brand’s Bot
Campaign A2P can be used to stimulate
Bot awareness and stimulate the first P2A
message to the Bots
A2P Campaign to
Bot Conversion
4

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