A startup is described as a company struggling with its product, customer base, and revenue generation until it defines these elements, after which it becomes a formal business. It operates under significant uncertainty while seeking a scalable business model and requires a strategic plan to achieve its goals. Key concepts include the Minimum Viable Product (MVP) and the notion that failure in Silicon Valley is often seen as a valuable experience.

2. •
•

3. •
•
•
•

4. •
•
•
•

5. •
•
•
•
•

6. •
•
•
•

7. •
•
•
•

8. •
•
•

19. “a “startup” is a company that is confused about 1) what its product is, 2) who
its customers are, and 3) how to make money. As soon as it figures out all 3
things, it ceases to be a startup and then becomes a real business. Except
most times, that doesn't happen.” Dave McClure, 500 Startups
Eric Ries says: A startup is a human institution designed to deliver a new
product or service under conditions of extreme uncertainty.
A startup is a temporary organization used to search for a repeatable and
scalable business model. - Steve Blank

20. •
•
•
•

21. •
•
•
•

22. Source: http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-

24. •
•
•
•
•

25. •
•
•
•
•

26. •
•
•
•

27. •

29. •

30. •

31. •

33. •
•
•
•
•
•

34. •
•
•
•

35. •
•
•

39. Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship"[1]
) is a high level plan
to achieve one or more goals under conditions of uncertainty.
Source: https://en.wikipedia.org/wiki/Strategy
startup strategy:
• Do they need to have strategy?
• Should they have goals?
• Defined markets?

40. ●
●
●
●
●

41. Source: http://www.slideshare.net/nealcabage/why-some-startups-are-more-

42. Source: http://www.slideshare.net/nealcabage/why-some-startups-are-more-likely-to-succeed

43. Source: http://www.slideshare.net/nealcabage/why-some-startups-are-more-likely-to-succeed

46. •
•

47. •
•
•
•

48. •
•
•
•

51. •
•

53. Source: https://commons.wikimedia.org/wiki/File:Business_Model_Canvas.png

54. Source: http://steveblank.com/2011/04/15/the-leanlaunch-pad-at-stanford-%E2%80%93-class-5-customer-relationship-
hypotheses/

55. Source: http://www.furld.com/2011/lean-canvas-key-metrics-andunfair-advantage/

57. •

59. •
•

60. •
•
•

61. Source: http://www.brittanymlaughlin.com/post/101084266146/maturity-map-growth-stage-50-75-employees

62. •
•
•
•
•

63. •
•
•

64. •
•

66. •
•

67. •
•
•
•

68. In product development, the minimum viable product (MVP) is the product with the highest return on investment versus risk. It is
the sweet spot between products without the required features that fail at sunrise and the products with too many features that cut
return and increase risk.
Frank Robinson - http://www.syncdev.com/minimum-viable-product/

69. •
•
–
–
–

70. Source: http://www.startup-book.com/2011/08/31/steve-blank-customer-development/

71. •
•
•

72. •
•
•

74. •
•
•

76. •
•
•

77. Source: https://en.wikipedia.org/wiki/Diffusion_of_innovations

78. Source: http://www.slideshare.net/nealcabage/idate-35251201/12-Innovators25_Early_adopters135_Early_majority34

79. Source: http://www.socmedsean.com/shifting-focus-from-the-traditional-marketing-funnel-to-personalized-
messaging-using-social-media/

80. Source: https://www.marsdd.com/news-and-insights/startup-marketing-get-keep-and-grow/

81. •
•

82. Source: Pacific Crests Survey

83. •
•

84. •
•

85. •
•
•
•

86. •
•

87. •
•

89. •
•
•

91. Source: http://www.slideshare.net/missrogue/so-you-want-to-do-a-startup-eh/32-

92. Source: http://silicon-valley-history.com/

93. •
•

94. •
•
•

95. •
•

96. •
•
•

99. •
•
•
•

100. •
•
•

101. •
•
•

102. •
•
•
•
•
•
•

103. •
•
•

104. •
•
•

106. •
•
•
•

107. •
•
•

108. •
•
•
•

109. •
•
•

113. •
•
•

114. •
•
•
•

115. •
•
•

117. •
•
•
•
•

118. •
•
•

119. •
•
•

120. •
•
•

121. •
•
•

123. •
•
•
•

124. •
•
•

125. •
•
•
•

126. •
•
•
•
•

127. “IN SILICON VALLEY, THE FACT THAT YOUR ENTERPRISE HAS FAILED IS
ACTUALLY A BADGE OF HONOR.”
Carmen Nobel, Harvard Business review
Source: http://hbswk.hbs.edu/item/why-companies-failand-how-their-founders-
can-bounce-back

128. •
•
•
•
•
•
•

129. Source: https://www.cbinsights.com/blog/startup-

131. •
•
•
•

132. •
•
•
•
•

133. •
•
•
•

136. •
•
•
•

137. • The Hard Thing About Hard Things: Building a Business
When There Are No Easy Answers by Ben Horowitz
• Zero to One: Notes on Startups, or How to Build the
Future by Peter Thiel
• The Lean Startup: How Today's Entrepreneurs Use
Continuous Innovation to Create Radically Successful…
by Eric Ries

138. •
•