3. Health Promotion and the Internet
There is increasing interest in using internet-based platforms to deliver health interventions to older adults. The Internet
is a cost-effective mass dissemination method. Information provided over the internet has the benefit of being able to be
accessed when needed, information use can be monitored, the information can be viewed as frequently as desired and
privately. In addition, Internet interventions can easily be structured to provide tailored advice to specific characteristics
of the person, rather than providing generic information. Finerday and Informedica have joined together to combine a
secure communications platform with IPTV disease management advice. Together they provide a simple and safe
communications tool to assist patients when diagnosed with medical conditions.
Many older people already access the Internet and the number of older people using the Internet is growing rapidly
(Yardley & Nyman, 2007). Previous research has reported positive outcomes for the use of internet interventions in a
range of areas including the management of medical conditions (asthma, chronic pain, congestive heart failure
symptoms, diabetes, headache, mental health disorders), physical activity and weight loss, stress management, and
breast cancer coping just to name a few (Bennett & Glasgow, 2009). However, only recently have Internet interventions
been tested specifically with older people. A research project in conjunction with Monash University School of Primary
Healthcare is currently under funding request (grants offered April) looking at the effect of video messaging coaching on
an Internet based exercise program.
Multimedia
Growth of the internet and its ability to deliver quality video, allows programs such as Informedica proposes to be easily
watched by consumers. Furthermore, because of the reach of the Internet, it allows users remote access to information
that would not previously been available to them. Web based programs also overcome may of the barriers associated
with face-to-face methods with older adults such as transportation and cost. The Internet is available at any time and can
be delivered at lower cost compared with other delivery methods. A Beta site showing joint replacement patients the
correct method to perform exercise, and mobilise has proven popular. Through multimedia applications, videos can
easily be shared for patient education.
The Future of Healthcare
The recent document “The Future of Healthcare” brought up many relevant points regarding the need to change the
way healthcare providers operate. With an Ageing population the ability to fund and service healthcare into the future
will increasingly become more difficult. Through putting emphasis on preventative measures in particular with chronic
diseases, and empowering the patient (and families) to manage these conditions will assist in easing the burden. The
Bennet Report states: -
We urge all relevant groups (including health services, health professionals, non-government organisations, media, private health
insurers, food manufacturers and retailers, employers and governments) to provide access to evidence-based, consumer-friendly
information that supports people in making healthy choices and in better understanding and making decisions about their use of
health services.
1
4. We acknowledge the vital role of informal/family carers in supporting and caring for people with chronic conditions, mental
disorders, disabilities and frailty. We recommend that carers be supported through educational programs, information, mentoring,
timely advice and, subject to the consent of those they care for, suitable engagement in health decisions and communications.
Finerday Health offers evidence based video healthcare information initially on the five most common chronic disease
categories (Arthritis, Asthma, Cancer, Cardiovascular Disease and Diabetes). Medical information including
pharmacological advice is provided by a GP (Dr Nick Carr) and alternative treatments are discussed including their
efficacy. Nutritionalist Briony Ryan discusses dietary requirements and Chef Kevin Wheeler turns these ingredients into
healthy dishes. Programs designed by Physiotherapists and Personal Trainers introduce exercise to patients and finally
Relaxation with Jean-Alain D’Argent assist with calming, pain management and relaxing. Video assists in information
transfer and through multimedia applications can be watched on a computer, smart phone or a television set.
Furthermore, Finerdays platform has the capability to video conference which enables not only remote access for
consultation but also easily keeps family members in the loop to ensure patient safety and compliance. Diary reminding
can enable the ability to better manage appointments or the taking of medication (e.g. Fosamax) whilst Brain training
games assist in keeping the mind healthy. Whilst there are other sites that provide this information, this is the first site
that provides it via a completely secure environment and all in the one place.
Supported by IT companies such as Microsoft and Intel, Finerday has the ability to handle 20 million concurrent users.
The platform is server-based and works across all PC hardware, touch-screen and net-top TV technologies – bringing
finerday into the family lounge, care home, hospital, anywhere.
- Image of Finerday children’s homepage –
Informedica
Mobilelite Limited - Finerday
2