People are not blue dots
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the coming proliferation of indoor positioning especially in museums may be missing the forest for the tree. The real goal is context and location is simply one attribute in the matrix.
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People are not blue dots
- 1. Welcome
- 3. That’s here, that’s home, that’s us. everyone you love, everyone you know, everyone you ever heard of, every human being who ever was...every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there a mote of dust suspended in a sunbeam.—carl sagan
- 5. why is The Blue dot so important?
- 14. Project TANGO & HOLOLENS
- 16. location as ux
- 17. is there a 4-star burrito south of 18th street? how far is the drive to pickup this free baby seat i found on craigslist? what new movies are playing nearby? remind me when i get home to put the recycling on the curb. are there any cool museum events this weekend within walking distance that are kid friendly?
- 18. is there a 4-star burrito south of 18th street? how far is the drive to pickup this free baby seat i found on craigslist? what new movies are playing nearby? remind me when i get home to put the recycling on the curb. are there any cool museum events this weekend within walking distance that are kid friendly?
- 19. is there a 4-star burrito south of 18th street? how far is the drive to pickup this free baby seat i found on craigslist? what new movies are playing nearby? remind me when i get home to put the recycling on the curb. are there any cool museum events this weekend within walking distance that are kid friendly?
- 20. the age of context
- 22. current location* Object of Focus HISTORY previous questions knowledge of topic time of day available time personal preferences
- 26. Dwell time?
- 29. never assume the context signals are available, Accurate and Recent Always Let the human override the machine. Don’t over-promise or be too specific in your suggestions Allow your visitor the freedom to use their imagination Be gentle
- 30. TECHnology is not magic • privacy is a personal matter • selective exposure ?! • where’s all This content ? • context is bigger than any one org regardless of what arthur c. clark said…
Editor's Notes
- Hello my name is matthew tarr from AMNH
- “the pale blue dot” - the exception proves the rule… we are all on this tiny blue dot, suspended in a sunbeam…
- its actually true, I was writing this from a blue dot.
- everyone wants to adopt indoor position / wayfinding solutions hoping to improve visitor experience while gathering meaningful analytics. Industry giants Google, Microsoft, and Apple are moving into the space along with a deluge of start-ups mapping civic centers, hospitals, airports, stadiums, amusement parks, and even museums.
- 150 years of construction and over 2 dozen buildings 45 galleries From the furthest edges of space/time to New York's forests the Museum isn't an easy space to navigate. This presents a very real, and hopefully solvable, problem for the visitor.
- coordinates = hardware like GPS, LiDAR, pedometer, compass Maps = created or licensed (often at great cost) from private companies or governments Routing = handled by a software package like ESRI's RouteSmart for ArcGIS
- It's only recently that this complexity has been abstracted by Garmin, Nuvi, and more recently (and effectively), Google, Apple, and Microsoft. But for our needs indoors, we don’t care about that. We have floorplans and don’t need expensive datasets. We just need Location aka “indoor positioning"
- Popularized by Apple's iBeacon,(but not limited to bluetooth) this method is able to determine with a fairly high degree of accuracy the distance between a mobile device and a single beacon transmitter. While accurate, the downside of the proximity method is that the "distance" measure could be in any direction.
- By way of analogy, it is as if a boat is lost at sea and can see only a single lighthouse. It can determine its distance based on the size and brightness of the light, but it cannot tell which direction it approaches from.
- There are significant dangers when making assumptions based on this incomplete knowledge. *I am aware that a boat would also be using stars and other measures to determine its true location but there are plenty of sunken ships that (sadly) make my point
- nearness isn’t all its cracked up to be.
- by using multiple cameras, computer vision sensors, accelerometers and other sensors Google and Microsoft are approaching a solution to the slop we see in existing location tech
- Once you have the capacity to determine (with sufficient accuracy) the location of a person… then it breaks down into presence: are they at the venue ? place: where in the venue? position: what are they standing in front of? What level of precision is required for the experience you are creating..
- —speaking of Experience.. —2 years ago Forester published the results of a survey that found that 1/4 of all respondents expected an app to “change based on location”
- Some examples of how Location fits into the Experience. —these aren’t museum visitor questions… mostly these are the questions going thru my head when I was writing this paper. but you get the point… start with actual questions!
- notice the “location” bits?
- more importantly, Location is just ONE of the critical aspects of the user’s "context" location time of day personal preferences or interests user history social connections
- Meet people where they are! the stated purpose of determining a visitor’s location is because we want to serve them contextual messages. So we MUST not delude ourselves that LOCATION == CONTEXT.
- but why are we so enamored of the idea of personalized contextual content? I want to tell a quick story that I like use to illustrate … it is the night before the opening of a new exhibit and the Museum president is doing a walk-thru with the show’s curator on one side and the head of the exhibitions dept on the other… as she (or he… whoever this person is) walks thru the exhibit ANY curiosity that may arise in her is satisfied just by her communicating it naturally and easily. No even inaudibly perhaps…
- what do these people know about this particular visitor?
- the whole point is that we want to leverage digital technology to provide that same highly contextual (highly relevant) content to our visitors.
- if we expand the list of useful attributes we might include I especially like this last one “stated intent” is this person planning a field trip, or perhaps a wedding.
- Meet people where they are! the stated purpose of determining a visitor’s location is because we want to serve them contextual messages. So we MUST not delude ourselves that LOCATION = CONTEXT.
- How many of you have heard the term “dwell time” is this the time to prompt your visitor with thought provoking and highly engaging content because they haven't moved in 4 or 5 minutes?
- suppose there was a MAOI statue in this conference room? what location technology would be required to provide visitors with contextual content? not much right? suppose you were on this island and could detect if they were looking at the one on the right? what would you do differently?
- when do you prompt the visitor to BUY TICKETS? geofenced: when they arrive outside? get off the train? iBeacon: when they break the threshold of the building? Only at certain entrances… ? What if they have tickets? There was no technical solution… the answer was “Whenever they launch the app if we don’t already have their tickets in Explorer. But give them an dismiss button”
- —network latency, sensors, user-error… these data are imprecise to the point of silly sometimes. —if you are building an experience around “context” … you have to use a light touch. I would argue that it is best when it meets the visitor half-way… let the visitor provide half the experience.
- —How do we embrace context awareness, including predicting visitor needs based on both individual behavior and behavior in aggregate, while balancing it with concerns over privacy? —how do we spread new and fresh ideas —Very few organizations could even come close to creating the content that would feed these systems. —Lastly, with Amazon, Microsoft, Apple and Google all building user-facing, user-focused, user-controlled (or platform controlled) systems to provide highly relevant, just-in-time info to the users of their devices/platforms… who are we to go building
- how many beacons does this scenario require? answer == zero