After giving up my addiction to salary and two and a half years into my adventure as a freelancer I have encountered the following problem: how to extract the most value from my time?
I invite you on a journey to explore how ideas acquire value, what is the value chain of bestselling authors and what are the traits that are needed to solve the value/time problem. So you know beforehand, I have found those traits to be openness, service and design.
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Your path to product: how to build a sustainable business by productizing what you know by @matteoc
1. Your Path to Product
How to build a sustainable business
by productizing what you know
@matteoc www.lafabbricadellarealta.com
2. This is me.
I don’t have
a boss
anymore.
I’m a
consultant.
@matteoc www.lafabbricadellarealta.com
3. Products have eluded me for a long time.
@matteoc www.lafabbricadellarealta.com
I get startups. I get entrepreneurship.
But products?
4. So I started a journey to explore how
products are born, where they come from,
how I can learn to develop my own.
You’re invited!
@matteoc www.lafabbricadellarealta.com
Share on Twitter!
Follow me on a journey to
understand how products are born
and how to develop your own
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5. As a consultant I wonder:
what is the best way to extract value from
my time, how should I transform my ideas
and skills into work?
@matteoc www.lafabbricadellarealta.com
6. Is it by selling the highest amount of billable hours
and filling my agenda with clients
?@matteoc www.lafabbricadellarealta.com
7. With every client you begin
a unique adventure.
And usually it's lots of fun!
But not all adventures have a
happy end.
@matteoc www.lafabbricadellarealta.com
8. So you're back to writing proposals.
You work on many proposals before
getting approved.
And aer you have done your job,
you're not needed anymore.
@matteoc www.lafabbricadellarealta.com
9. There must
be a better
WAY@matteoc www.lafabbricadellarealta.com
10. A super smart
CEO like Mike
McDerment of
Freshbooks
would
suggest to
stop selling
time.
@matteoc www.lafabbricadellarealta.com
11. How?
By evaluating how much
value your work is
generating in the clients
business over - let's say -
one year and pricing
your service at - maybe -
10% of that li.
@matteoc www.lafabbricadellarealta.com
12. This is excellent advice.
But doesn't solve the core
problem: you still need more
clients, more proposals and so on.
@matteoc www.lafabbricadellarealta.com
13. A super smart
CEO like Mike
McDermen of
Freshbooks
would suggest
to stop selling
time.
Let's head to San
Francisco to meet
Tim Ferriss.
When it comes to
product he's the
man. He's the one
that is suggesting
since many years to
build a product
startup and live off of
that.
@matteoc www.lafabbricadellarealta.com
14. Tim’s Product
= Tim’s Ideas
And the best way to share ideas
in the internet era is still...
to write a book.
@matteoc www.lafabbricadellarealta.com
15. The
4-hour
SERIES
In return for sharing his
ideas, his books have put
him in an ideal position:
he invests in startups and
advises them at the same
time, maximising his
chances of returns.
@matteoc www.lafabbricadellarealta.com
16. How does sharing your ideas in books generate
business?
Let’s see an example from a few years back.
@matteoc www.lafabbricadellarealta.com
In his case writing a book makes sense.
17. David Allen is the
best selling author of
Getting Things Done.
Instead of keeping his
productivity workshop
secret, he decided to
give it to the world in
the form of a book.
@matteoc www.lafabbricadellarealta.com
18. In this way he has
grown his consulting
business incredibly. So
he teaches us that, as
a consultant, if you
share your techniques
you get a lot in return.
@matteoc www.lafabbricadellarealta.com
19. But this is not the only way.
@matteoc www.lafabbricadellarealta.com
20. Alex Osterwalder is
also a consultant,
he also shared his
most important
insight in a book.
@matteoc www.lafabbricadellarealta.com
21. In the meantime The Internet happened.
@matteoc www.lafabbricadellarealta.com
Same as David Allen. But with one big difference:
22. Not only does he
share his “Business
Model Canvas” in a
book.
@matteoc www.lafabbricadellarealta.com
He’s also developing websites, apps,
soware services that go together with
his methods.
23. Like a subscription soware-as-a-service
platform centered around the business model
canvas.
www.lafabbricadellarealta.com@matteoc
24. Why?
Because it's more
sustainable to sell
cheaply priced soware
solutions to many than
to consult at stellar
rates for few
customers.
@matteoc www.lafabbricadellarealta.com
25. So should we all get into soware then
?@matteoc www.lafabbricadellarealta.com
26. Let's go to Berlin
and meet André
Pankratz.
He’s a soware
developer &
entrepreneur.
@matteoc www.lafabbricadellarealta.com
27. In a few years and a few clients later
Vidibus - a soware as a service hosted
video platform - was born.
@matteoc www.lafabbricadellarealta.com
Aer years of selling one offs he has
started to design an open source
solution tailored to his clients.
28. What happens when you sell great soware?
Well. You need to consult your clients in
order to help them make the most of it.
@matteoc www.lafabbricadellarealta.com
29. Soware is a great way to make your ideas
available.
But sometimes not even that is enough.
@matteoc www.lafabbricadellarealta.com
30. Let's go to Chicago
to meet Jason Fried,
co-founder of
37signals, the
successful soware
firm responsible,
among many other
things, for open
sourcing Ruby on
Rails.
@matteoc www.lafabbricadellarealta.com
31. 37signals relies on the revenue
stream of hosted, subscription based
soware-as-a-service products like
Basecamp and Campfire.
@matteoc www.lafabbricadellarealta.com
32. But that was not
enough, there is so
much culture inside the
company that it had to
find a way out not only
in the form of products,
but also as a New York
Times bestseller.
@matteoc www.lafabbricadellarealta.com
37. Openness
Openness is a key to
value generation:
by being open,
accessible, by sharing
your ideas you can
increase the value of
what you do. To multiply
your value you can
choose the way of books,
free seminars and talks or
open source soware.
@matteoc www.lafabbricadellarealta.com
38. Service
@matteoc www.lafabbricadellarealta.com
Service is a driver to
sustainability:
begin of service, being
more useful today than
yesterday, generating
your value month by
month, increasing your
value as your soware
and your ideas are
being shared more.
39. Design
@matteoc www.lafabbricadellarealta.com
Design is a key to
product:
Design is about making
something complex
easier to grasp. Being
a designer is a way of
thinking about the
world without taking
anything for granted
and is a key to value
creation.
40. This is just a small part of the discourse...
@matteoc www.lafabbricadellarealta.com
41. @matteoc www.lafabbricadellarealta.com
Click here to find more examples, more
testimonials and to read the full story of
my personal path to product.
Click here to get in touch and share your
own path to product.
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Your path to product: how to build
a sustainable business by
productizing what you know http://
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42. Go to my blog
to read the full
POST!@matteoc www.lafabbricadellarealta.com
43. Matteo Cassese
La Fabbrica della Realtà
matteoc@matteoc.com
on twitter: @matteoc
lafabbricadellarealta.com
Presentation credits:
David Allen photo by Robert Scoble - Source:
http://en.wikipedia.org/wiki/File:David_Allen.jpg
Jason Fried photo by Randy Stewart - Source: http://
blog.stewtopia.com
Alex Osterwalder photo by Heisenberg Media - Source: http://
www.flickr.com/photos/heisenbergmedia/8190821158
Icons from The Noun Project.
Berlin, September 2013
Share on Twitter!
Your path to product: how to build
a sustainable business by
productizing what you know http://
fbbr.co/prd via @matteoc