1. HubSpot

2. HubSpot
2
The way consumers discover &
research products has
fundamentally changed.

3. HubSpot
3
Buyers are taking control.
They're tuning out marketing that's
impersonal and interrupts.

4. HubSpot
4
HubSpot is a tool that enables us
to answer this shift efficiently and
cost effectively.

5. HubSpot
5
HubSpot is an inbound marketing
software platform that focusses on
attracting qualified prospects and
turning them into customers.

6. Inbound Marketing
6

7. Inbound Marketing Methodology
7
Analyze
Get
Customers
Get Traffic
Get Leads

8. Tools to Attract
8

9. Tools to Convert
9

10. Tools to Close
10

11. HubSpot
11
The success of HubSpot or any
Inbound strategy relies fully on the
effectiveness of the content
(strategy, copy and design).

12. HubSpot
12
• Produces real time data on what
resonates with our prospect and
customers
• Provides the ability to intelligently create
segments based on response data
• Enables us to offer/message test like the
big boys

13. HubSpot
13
Over time this helps us optimize content
and increase response.

14. HubSpot
14
Many Marketing platforms are single
focused, and require advanced
integration, while not providing closed-
loop analytics.

15. 15
Integration

16. 16
Q&A