A talk I gave at Creative Matters (the bi-annual gathering of UKTI Creative Industries specialist International Trade Advisors), outlining the three key reasons why Bournemouth had been recognised as the UK's Fastest Growing Digital Hub. The three core factors are: Assets - two universities, successful globally recognised brands and a high concentration of creative agencies; People - a close knit community of entrepreneurial, driven individuals who have made the town home and want to see it grow; and Events - a grass-roots network of community-led events that support the widening digital sector