This document is a portfolio that summarizes Mathieu Trigueros' graphic design work from 2022 to 2016. It includes projects for Hurley surf brand involving marketing campaigns, Olympic uniforms, and events. It also outlines freelance photography, video work, poster designs for exhibitions and universities, and artist books. The portfolio showcases Mathieu's range of skills and styles across various media.
2. Mathieu Trigueros Portfolio
Marketing projects
Art Direction & Graphic Design for Hurley EMEA
Since its creation, Hurley has always been an iconic surfing
brand. Being a Graphic Designer for the EMEA office, my role
was to organize and create all the content planned with the
Sales & Marketing team. From newsletters to physical
campaigns, most assets were created in-house and had to
follow Hurley’s brand guidelines.
2022 - 2020
Fall 21 collection
FA21 Wetsuit campaign
Main Design of the FA21 wetsuits campaign
for Europe. From this template, a social
media campaign, store campaign & Paid
social campaign were developed.
Fall 21 collection
Sweatshirt campaign
Main design and mood for the fall collection.
The designs were created following Hurley’s
global brand identity (based in California) &
adapted to the European market.
3. Mathieu Trigueros Portfolio
Marketing projects
Weekly Digital asset design
Three examples of seasons & campaign design
Every week, the Marketing & Sales team would brief me about the next sales
move, from there I will get a deadline to develop all the necessary assets
to complete this campaign. Essentially focused on Hurley’s E-commerce, my
role was to supervise that the website and digital campaigns were aligned
and had to create all the assets to complete them. Each asset was then
adapted in 4 languages: Spanish, French, English & German.
After receiving the brief I would then create assets for Social Media
(Facebook & Instagram), two newsletters (via Klaviyo), an update for
the homepage and E-commerce via Magento, banners and vinyls for
shops and on a monthly base an ads’ for surf & lifestyle magazines.
4. Mathieu Trigueros Portfolio
Jaime Mateu
Professional Skateboarder
Jaime Mateu wearing the uniform
during his first round in Tokyo.
Olympic uniforms
Art Direction & Graphic Design for Hurley EMEA
2021
As a Graphic Designer for Hurley, I also worked with the
Product Design department for special projects. One of the
main projects was for the Olympic Games in Tokyo, where we
had to design the uniforms for the Spanish Skateboard team.
Designing it closely with the riders & team manager, we created
unique uniforms keeping Hurley’s brand identity.
5. Mathieu Trigueros Portfolio
Olympic uniform
Main uniform
Men’s top uniform
This was the base Design of the uniform
respecting the Olympic’s guidelines, from
there each rider could choose a selection
of colors proposed.
Promotional video
By the Spanish skate association
Snapshots from a promotional video
showcasing the team & the start of
Hurley’s collaboration with the Spanish
skate association.
6. Mathieu Trigueros Portfolio
1500mm
500mm
Printed logo vinyl [Can be optional]
depending on price and demand.
This is a mock-up, not part of the design.
Thank you
PREPARE
PERFORM
RECOVER
PREPARE
PERFORM
RECOVER
Assets proposal
Barcelona marathon 2022
Design proposal of some assets for the
Pop-up store for 2XU during the
Barcelona marathon. That included a podi-
um showcasing product and transparent
vinyl posters surrounding the collection.
Starting blocks
Barcelona marathon 2022
Snapshots of an animation part of the
starting blocks; following the same pattern
created for the uniform and branding.
Barcelona Marathon
Art Direction & Graphic Design for Hurley EMEA
2021 & 2022
Hurley EMEA is part of a group that has other brands, one of
them is 2XU, a fitness & outdoor brand specialized in running
that sponsored in 2021 & 2022 the marathon in Barcelona. As
a sponsor, I was in charge of creating content for the starting
blocks and the content for a Pop-up store at the arrival.
7. Mathieu Trigueros Portfolio
Terminal One V.1
Filmed between 2021 & 2022
Snapshots of the video that was
considered as an “edit done with passion”
according to Solo Skate Mag’.
Rémy
Monier
Watch me now
Photo
//
Julien
Deniau
Terminal One V.1
SOLO skateboard magazine
June 2022
During my spare time, my housemate and I filmed a skateboard
video that got published by ‘SOLO skate mag’ with an article
showcasing the French skateboard community in Spain.
Additionally home-made screen-printed t-shirts were created
for the video release.
8. Mathieu Trigueros Portfolio
Guest lecture posters
University for the Creative Arts
2017 // 2018
Made in collaboration with two class-mates, we were invited
to create a series of posters by positioning, gluing down each
printed detail by hand. Pasting over the previous week’s lecture
poster meant elements from each poster would show through
to the forthcoming lectures.
Designed with Ben Prior & Ole Henrik Henriksen
Video by Ben Prior
Watch me now
9. Mathieu Trigueros Portfolio
Wallstreet Skateshop
Freelance Photographer
2020
Freelance project shooting the skate shop’s skateboarding team with the
newest streetwear collection. From Obey Clothing to Polar Skate Co’, we
were shooting all the clothes showcasing Biarritz’s youth and how their
lifestyle could translate the product selected for the shoot.
Digital and Analogue
The collection of photographs were taken between
a Medium format camera (Bronica Zenza SQ-A) and
Digital (Sony Alpha 7-S) allowing us to have many
formats when showcasing the product.
10. Mathieu Trigueros Portfolio
Poster Pillar
University for the Creative Arts
2019
Poster Pillar is a response to the daily poster and pointless
designs for social media. Most of the posters were made in the
span of 10 days. More than 150 posters were pasted on pillars,
simulating the older poster pillars. The content has little meaning
but is reflecting events we wanted to see in real life.
Later on, a zine was produced showcasing our favorite posters,
making it more accessible for the people to see the evolution of
the pillars.
Project created with Ole Henrik Henriksen
3D scan of the pillar
Made on Blender
Snapshot from a 3D rotating scan of the
first pillar made. This pillar was then used to
create the logo of the Poster Pillar project.
11. Mathieu Trigueros Portfolio
Gestures of Resistance
University for the Creative Arts
April 2017
A series of posters for an exhibition named Gestures of Resistance,
part of Documenta14 in Athens. Participating artists include Alfredo
Jaar, Bob & Roberta Smith, Hans Ulrich Obrist, Wolfgang Tillmans
and more. Posters Risographed on coloured card.
Designed with Ole Henrik Henriksen & Ben Prior
12. Mathieu Trigueros Portfolio
Revisiting la jetée
University for the Creative Arts
2016
An artist book revisiting the notion of space through the poem
and film “la jetée”. Printed on a Risograph this book was bound
together with a Japanese binding. Several copies of this book
were printed and has been showcased in many book festivals
and fairs around Europe. Nowadays the original copy of this
book is archived at the University for the Creative Arts
in Canterbury.
13. Mathieu Trigueros Portfolio
Promenade
University for the Creative Arts
February 2018
Promenade is a newspaper to support an exhibition called Jour-
neys with ‘The Waste Land’ at the Turner Contemporary in Margate.
Journeys with ‘The Waste Land’ is a major exhibition exploring the
significance of T.S. Eliot’s poem The Waste Land through the visual
arts, on from the 3rd of February to 7th of May 2018. This newspa-
per explores the differences between 1921 Margate and today.
Designed with Ole Henrik Henriksen & Ben Prior