5. BELIEVE IN IT MORE THAN ANYBODY ELSE. If you
love your work, you’ll be out there every day
trying to do it the best you possibly can.
6. YOUR PROFITS WITH ALL YOUR ASSOCIATES,
AND TREAT THEM AS PARTNERS. IN TURN, THEY WILL
TREAT YOU AS A PARTNER AND TOGETHER YOU WILL
ALL PERFORM BEYOND YOUR WILDEST EXPECTATIONS.
7. Your team. Think of new and more interesting
ways to motivate and challenge your partners.
DON´T BE TOO PREDICTABLE.
8. THE MORE THEY KNOW, THE MORE THEY WILL
UNDERSTAND. THE MORE THEY´LL CARE.
ONCE THEY CARE, THERE´S NO STOPPING THEM.
9. NOTHING ELSE CAN SUBSTITUTE FOR A FEW WELL-
CHOSEN, WELL-TIMED, SINCERE WORDS OF PRAISE.
THEY´RE ABSOLUTELY FREE AND WORTH A FORTUNE
10. Your successes. Find some humor in your
failures. Don´t take yourself so seriously.
Have fun and show enthusiasm - always
11. Your associates are the only ones who really
know what´s going on out there. You must
listen to what they are trying to tell you
12. Your customers´ expectations. If you do, they
will come back over and over. Give them what
they want-and a little more.
13. Your expenses better than your competition.
This where you can always find the competitive
advantage.
14. Upstream. Go the other way. Ignore the
conventional wisdom. BE PREPARED FOR A LOT OF
FOLKS TO WAVE YOU DOWN.
