This is the definitive book about law, accounting, and professional-services firm strategy, marketing, and branding. With dozens of detailed examples of some of the best, most effective, award-winning marketing and branding campaigns, fully illustrated with beautiful, occasionally hilarious examples. Written by Ross Fishman, JD, called "The nation's leading expert on law firm marketing," it's an entertaining and comprehensive guide that can help any lawyer, law firm, accountant, or other professional who wants an entertaining deep dive into the steps necessary to develop a powerful, revenue-generating marketing campaign for their firms. Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Day after day. Year after year. That’s the power of an effective brand. And that’s what this book is about. Become a market leader. Dominate your chosen marketplace. Have more fun in your practice, representing the best clients in the most interesting matters. Want to become the automatic go-to short-list lawyer in your chosen specialty? This book will show you precisely how to accomplish that. If you're looking for advice or assistance, contact the author directly at firstname.lastname@example.org.