2. This is a
“What’s-your-Zing?”
Presentation
by Brand Therapist
Mary van de Wiel (Call me Van)
Online Branding Expert
zingyourbrand.com // blahtozingsummit.com

3. Is your brand
doing everything
you want (and need)
it to do?

4. How’s your “relationship”
with your brand?
Here, take this relationship quiz:
Is your brand behaving?
Are you having FUN with your brand?
Is your brand wildly irresistible?
(OK. How did you score? Be honest!)

5. The world is different today.
If you want to STAND OUT,
your brand needs ZING.
No question about it.

6. But the million dollar
question is HOW?
How do I create
an irresistible brand?

7. You take on the role of
Quintessential
Brand Agent/Provocateur.
Tap into your ZING.
And when you do, it’ll transform
your business and your bottom line.

8. OK. Here’s what we’re going to look at:
• Why ZING matters
• Why and how to tap into your Zing
• How it will give you a leg up in this economy
• Meet the Masters of Zing @
Brand Reinvention Summit Oct 1-2

9. OK. Why should
I care about Zing?
It’s one of the quickest ways
for others to recognize you and
your brand.

10. However,
there’s a catch.
First, you have to recognize
yourself (and your brand).

11. Yeah, BUT
what is “zing”?

12. n. – zing (i) that exquisite, irresistible
part of every entrepreneur CEO that needs
to be identified, captured, articulated and
expressed in your brand

13. v. – to zing your brand. (iii) a provoca-
tive way of doing business in this econ-
omy; a new paradigm shift in building
a thriving business for the 21C.

14. Why tap into your Zing?
OK. Let’s talk BENEFITS…
Noº 1 It powers up your credibility factor.
Noº 2 You’re seen as an industry expert.
Noº 3 You land more clients.
Noº 4 And, ultimately, it impact your
bottom line.
(Yes – I want that!)

15. n.– zing factor (iv) an unmistakable
quality an individual or entity
embodies in order to naturally attract
clients, resonate with people, capture
attention, turn heads; also, acts like a
natural magnet.

16. Recognizing your Zing Factor is going to
help you connect with people (aka clients,
customers and buyers).

17. n. – master of zing (iv) a person who
zings; also, one who steps up to the
plate; steps into their brand; stakes
out their territory; owns their
brilliance.
(You get the idea)

18. Want to meet 10 Masters of Zing
on Oct 1 & 2?
Sign up (for FREE) at
www.BlahToZingSummit.com

19. Drum roll please...
Meet 10 Masters ready to help you
revitalize, re-energize and rethink your
brand.

20. SIMON SINEK
Startwithwhy.com
TOPIC: WHY YOU DO WHAT YOU
DO:
Simon wakes up every day to inspire
people to do the things that inspire them.
You’ll love this big picture thinker and
author of “Start With Why”.

21. ANITA CAMPBELL
Smallbiztrends.com
TOPIC: Brand Personality:
Anita loves small business! You’ll discov-
er how to be more spontaneous in your
brand, let your true self come through
(scary, I know), and connect personally
online – more often.

22. KAIRA ROUDA
Kairarouda.com
TOPIC: Putting the Real You in Your
Business:
Kaira says “this is the decade of the
entrepreneur and there’s never been a more
level playing field, so get out there and put
the REAL YOU back in your business.”

23. LIZ TAYLOR
Wow-at-work.com
TOPIC Creativity: Why Your Right
Brain is the More Provocative Side:
Liz says “Business today needs creative
thinking like never before. It’s a new para-
digm shift going on and it’s certainly going
to take a lot of left brain people out of their
comfort zone!”

24. Nick Morgan, Ph.D
Publicwords.com
TOPIC: The Art of Rethinking Com-
munication:
Nick says everyone has two conversa-
tions going on simultaneously. “The first
is verbal. The second is non-verbal and
it’s the clues your body language is giving
out.” Learn how to pay attention to both.

25. MARY VAN DE WIEL [Yours truly!]
Zingyourbrand.com
Maryvandewiel.com
TOPIC: The Art of Zing:
Zing is about fun. Brands don’t like being
boring, bland, apologetic
and they hate sitting in the back seat.
Hey, when’s the last time you had fun
with your brand?

26. NINA L. KAUFMAN, ESQ.
Askthebusinesslaywer.com
TOPIC: Risky Business:
Nina is the one self-described wet blan-
ket on the speaker roster because as an
attorney, it’s her job to keep entrepre-
neurs and brand agent/provocateurs out
of trouble.

27. MELANI WARD
Melaniward.com
TOPIC: Going with the Flow:
Melanie knows a lot about tapping into
your “Irresistibility Factor” so you attract
more clients and make a splash in your
industry.

28. DIANNE LEGRO
Speakingsuccessinternational.com
TOPIC: Skyrocket your Influence
and your Profits:
Diane will show you how to focus on be-
ing PRESENT when speaking in public.
And she offers creative and surprising
ways to deal with every kind of fear –
imaginable!

29. KIM DEYOUNG
Metromom.com
TOPIC: This Girl is Living Proof:
Kim is by nature, totally left brain. But
ever since she allowed the right side of
her brain to run her business, it’s taken
off. She’ll give you a peek inside the brain
of a Brand Agent/Provocateur.

30. So here’s the bottom line.
Want to reinvent your brand?
Start with getting your head around WHO
you are!

31. When you tap into your ZING, that’s
when you’ll see your business and
your bottom line transform!

32. Will you join us?
BRAND REINVENTION SUMMIT
OCT 1-2 2009
Sign up. It’s free!
www.blahtozingsummit.com