Written Portion of the Case Summary
Two pages in length total maximum (APA format - 12 font, double spaced).
Page 1 –
mandatory section headings
·
Introduction/Summary of Case
·
Issue(s)/Motivation
·
Fundamental Technology(s) Involved
·
Various Alternatives or Implementations or Comparison of the Technology(s)
·
Critique/Evaluation of the Alternatives or Implementations of the Technology(s) Involved
·
Future of the Technology(s)
Page 2 –- List and answer only the “CASE STUDY QUESTIONS” posed by authors
1.
What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well-suited for this type of software?
2.
What are the advantages and disadvantages of using cloud-based enterprise application?
3.
What people, organization, and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?
Text:
Management Information Systems: Managing the Digital Firm; Thirteenth Edition; Kenneth C. Laudon and Jane P. Laudon; Pearson Education, Upper Saddle river, NJ, 07458; 2014; ISBN 13:978-0-13-305069-1
.
Web & Social Media Analytics Previous Year Question Paper.pdf
Written Portion of the Case SummaryTwo pages in length total maxim.docx
1. Written Portion of the Case Summary
Two pages in length total maximum (APA format - 12 font,
double spaced).
Page 1 –
mandatory section headings
·
Introduction/Summary of Case
·
Issue(s)/Motivation
·
Fundamental Technology(s) Involved
·
Various Alternatives or Implementations or Comparison of the
Technology(s)
·
Critique/Evaluation of the Alternatives or Implementations of
the Technology(s) Involved
·
Future of the Technology(s)
Page 2 –- List and answer only the “CASE STUDY
QUESTIONS” posed by authors
2. 1.
What types of companies are most likely to adopt cloud-based
CRM software services? Why? What companies might not be
well-suited for this type of software?
2.
What are the advantages and disadvantages of using cloud-based
enterprise application?
3.
What people, organization, and technology issues should be
addressed in deciding whether to use a conventional CRM
system versus a cloud-based version?
Text:
Management Information Systems: Managing the Digital Firm;
Thirteenth Edition; Kenneth C. Laudon and Jane P. Laudon;
Pearson Education, Upper Saddle river, NJ, 07458; 2014; ISBN
13:978-0-13-305069-1
