1. Questioners for the marketing project
Strategies for electric vehicles in India and future trends
Question can be categorized as under
Q1 what’s your name?
Ans--______________________
Q2 Do you hold a license for driving a vehicle? (If yes) then what type of vehicles you
drive?
Ans. 1. YES ( ) (please tick your Preferences)
2 No ( )
3. Applied for ( )
If yes what category of vehicle you use (please tick your Preferences)
1. Four wheeler ( )
2. Two wheeler ( )
3. Three wheeler ( )
4. Both two and three wheeler ( )
5. Both two and four wheeler ( )
6. Both three and four wheeler ( )
Q3. How do you use your vehicle?
Ans :-- 1> Personal use/ office use ( )
2> Business use ( )
3> Permit Vehicle ( )
4> other please specify ________________
2. Q4. Tell me do agree with the statement one (1) or statement (2)
Statement 1 – fossil fuels are the only sources of energy {petrol, diesel, kerosene, etc}
For vehicular use in world.
Statement 2 – alternative sources must be explored as an alternative
Response:
A> Agree with the first
B> Agree with the second
C> No opinion
Q5. How many alternate sources of energy due you know that can be used as an
alternative for fossil fuels in locomotive industry?
Ans: please tick
1. Hydrogen gas ( )
2. Carbon monoxide ( )
3. Methane ( )
4. LPG (liquefied petroleum gas ( )
5. Gobar gas ( )
6. Electricity ( )
7. CNG (combined natural gas) ( )
8. IF other please specify ___________________
Q6. Are you aware of the Electric Locomotive industry (electric vehicles) used as a
replacement for fossil fuel?
Ans: -- please tick
1. Yes ( )
2. No ( )
Q7 Are you a user/consumer of any electric vehicle? If any please specify?
Ans :-- 1> yes ( ) please specify _________________
2> No ( )
3. Q8. What all companies do you know? Who is a part of this locomotive revolution.
Transformation from fossil fuel to electricity?
Ans:-- please tick
1. Yo bikes ( )
2. EKO vehicles ( )
3. ACE motors ( )
4. REVA ( )
5. Bijlee motors ( )
6. Atlas ( )
7. INDUS motors ( )
8. OTHERS please specify ( ___________________ )
Q9. Electric vehicles are making inroads in the locomotive industry. if given a option what
features would you like to be incorporated in these type of vehicles?
Ans : Please rank on a scale of 1 to 5 (1 being the lowest and 5 the highest)
1. Value for money _____
2. Looks must be there _____
3. Speed and acceleration _____
4. After sales maintenance _____
5. Spare availability _____
6. Overall satisfaction _____
7. Other please specify ( _____________________ )
Q10. On what norms would you like to replace your current vehicle with an Electric one?
Ans Please tick on the available options
1 2 3 4
# Price ( ) ( ) ( ) ( )
# Environment friendly ( ) ( ) ( ) ( )
# Saves money ( ) ( ) ( ) ( )
# Serve my all needs from a vehicle ( ) ( ) ( ) ( )
# Satisfaction from product ( ) ( ) ( ) ( )
# Quality of {current vehicle = electric} ( ) ( ) ( ) ( )
4. Q11. What type of marketing strategy would be best for making penetration in this segment?
Ans :
Strongly agree Agree Can’t say Disagree
Advertisement is
the only possible
way.
Educating people
about the
scarcity of fossil
fuel.( be early
adapters)
Co branding/and
collaboration with
automobile
giants is the only
way out
compensating
with prices
Q12. Thanks for your feedback? Would you like to comment something on the “electric vehicles
and their future trends in India”
Ans
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