In 2013, consumers have bought $1.9 Billion worth products online and it is projected to $3.8 Billion by 2015. Internet plays an important role in consumer buying process. Your consumers get aware about brands and products through internet - Search Engines, Online Ads, Facebook - a one stop place for product research. Smartphones are critical shopping tools with 83% of users having researched a product or service on their device (Source: Google Mobile Report). Online Retail is an inflection for Retail sector across the globe and it is even more important to Middle East and North Africa region. This presentation captures the Landscape of Online Retail and Internet in Middle East and North Africa Region.

1. Online Retail Gold Rush in Middle East and North Africa2014Statistics and Insights

2. INTERNET LANDSCAPING
Population
Internet Users
Penetration %
Middle East
42
29
69%
Egypt
81
39.5
49%
Yemen
24
5
21%
Overall
145
73
46% (Average)
Average GDP Per Capita$25,000
Affordable internet data costs
Increasing Smartphone penetration
Content, Commerce and Community
Growth Drivers
Sources: Wikipedia, Wamda, PwC

3. DIGITAL LANDSCAPING
No of internet users
(in millions)
No of Smartphone users
(in millions)
40
46
54
No of Facebook users
(in millions)
2014
2015
2016
Sources: Wikipedia, Wamda, PwC

4. ONLINE RETAIL LANDSCAPING
2014
2016
1.9%
8.3%
Drivers of growth
Selection
Smartphones
Payments
Best Prices available online
Online Retail Potential
(in Billion $)
Online Retail Share of Total Retail Sales
(in Billion $)
4X
46%
27%
Trust factor is missing
Lack of local sites
42%
Buy from foreign sites because of SelectionEcommerce Consumer Insights
Sources: Comscore, Wamda

5. ONLINE SHOPPING TRENDS
Mobile Commerce Trends
Reason for people buying online
Sources: Google Mobile Report, Wamda, PwC

6. ELECTRONIC PAYMENTS
Sources: Google Mobile Report, Paypal

7. No of approximate SKUs
Mobiles and Tablets
Mobiles
1665
4X
15X
Tablets
352
2X
7X
Mobile Accessories
4919
8X
120X
Computers
Laptops
397
5X
21X
Laptop Accessories
700
15X
220X
THE SELECTION IS LIMITED COMPARED TO FORWARD LOOKING MARKETS
Source: company websites

8. AND THERE IS NO CLEAR MARKET LEADER
30%
13%
11%
9%
6%
4%
2%
8%
9%
8% SouqEbay
Extra Stores
MarkhaVIP
Namshi
Sukar
Amazon
AliExpress
Alibaba
Shopandship
Traffic split of top 10 eCommerce sites
Sukar
33%
66% Local Fragmented + International
Market share
5%
13%
8%
7%
MarkhaVIP
Souq
Namshi
Consumer ECommerce
Source: Similarwebtool, ArabNetRiyadh

9. Anywhere, Anytime, Any Channel
Research Online using SmartphonesProduct reviews in Social MediaComparison shopping across sites
Buy Online or in store
YOUR CONSUMERS EXPECT ALL TO ALL EXPERIENCE

10. Source: Paypalinsights
AND MOBILE IS DRIVING FORCE FOR RETAIL

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