Technology and social media best practices are in a constant state of flux, traditional media’s shrinking faster than a cheap cotton T-shirt and PR folks are aren’t sure how to compete with advertisers and digital marketers for their piece of the proverbial pie. While some communicators pine for the past, many are anxious to get a handle on the shifts and prepare for the road ahead with the knowledge, training and skills they need to meet the changes head on. Martin Waxman, a 25+ year agency veteran, reports from the digital frontline and helps you navigate the twists and curves of our social media world in an interactive, entertaining and informative presentation. He highlights key trends re-shaping marcomm and the challenges and opportunities ahead. These include: how semantic search is reshaping discovery, bridging the new generation gap, meeting the chatbots, your new personal assistants, why social media means we’re all in showbiz, and creating sharable multimedia content for micro-moments – those I want to know/go/do/buy times we reach for our smartphones, often when we’re in the middle of something else.

1. Trends and Strategies:
Dispatches from the Digital Media Frontline
June 2016#SMWiTO

3. …A museum to technology past

10. The world’s changing…and so are marketing and PR
Amateurs compete with
professionals

11. Gaze into the
crystal ball

12. More trusted than news

13. Ontogeny recapitulates phylogeny
Is semantic search
the end of
serendipity?

14. The workplace generation gap

15. All the news…

16. NSFTV

17. Getting to know you

18. And then there’s Viv

19. Life in the micro-moment

20. We’re all in showbiz
Social PR means
acting like a
media outlet

21. VR/AR/PR

22. Reimagine the present

23. The world’s changing…so is Marketing and PR
Final Words

25. Contact
Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR