Technology and best practices are in a constant state of flux, traditional media’s shrinking and PR folks are competing with advertisers and digital marketers. Successful practitioners understand this and prepare for the road ahead by equipping themselves with the knowledge, training and skills they need to meet the changes head on. International PR thought-leader and 25+ year agency veteran, Martin Waxman helps you navigate the twists and curves in an interactive, entertaining and informative breakout session. He highlights key trends shaping the profession including micro-moments (Google's written about this a lot lately) and how to practice PR in the moment. He’ll discuss which skills – including multimedia storytelling – you’ll need to master in order to succeed and move from being a ‘talker to a maker’. And he’ll take you beyond the release and media pitches to relationship building in the 21st century with mobile content hubs and new tools to engage and inspire the audiences you want to reach.

1. Beyond Google Maps:
Strategies to Navigate the PR
Road Ahead
Martin Waxman
2015 N.C. Public Relations
and Marketing Seminar
#NCPRSA

3. The Annex…old

4. The Annex…new

5. The Annex…hipster

6. …And a museum to technology past

13. The world’s changing…and so are marketing and PR
Amateurs compete with
professionals

14. Gaze into the
crystal ball

15. More trusted than news

16. Ontogeny recapitulates phylogeny
Is semantic search
the end of
serendipity?

17. The workplace generation gap

18. There’s a new big four

19. The new face of media

20. Step away from the release

21. PR by the micro-moment

22. We’re all in showbiz
Social PR means
acting like a
media outlet

23. Digital tools

25. Reimagine the present

27. Contact
Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR