1. Music Video Evaluation Martin Watts Music Video!

4. What did you learn from your audience feedback? First off, I asked two very broad questions. I asked these early on so that I could get a sense of exactly how my audience reacted to the video as a whole. Asking whether they liked my video clearly showed me that the vast majority of people did. I included the answer “it’s ok” as an option, because I really wanted an honest option. If there was just “yes” or “no” I know from personal experience, people will answer yes to either be nice, or avoid any further effort. This third answer allowed me to draw on peoples real opinions. In a similar field to the previous question, I also asked whether this inspired their interest into the band itself. This not only supported if they liked it or not, but also allowed me to realise that the audience more than liked it… they wanted more. Secondly, this type of question is something I could keep in mind for future work, knowing if this particular style of work was effective and popular amongst this demographic of people.

5. One particular answer which gained a wide variety of answers from was “where would you expect to see this video”. Firstly, I asked this question to see what type of atmosphere my audience would expect to hear this type of music. The wide responses suggest to me that it is suitable to many occasions. Playing the track over YouTube would be something done at home, so that they could peacefully enjoy the music alone or maybe enjoy with a friend. However, music channels would be something done with more friends, perhaps before a party of social event. This suggested that this could potentially be a widely poplar song, listened to in a more social atmosphere. Finally, the answer “promo video” was also popular. This answer supports my constant mention of “brand identity”. Everyone who watched my video had also seen my media products. Answering that it could be a promo video for the band itself tells me that the video is in keeping with the rest of my ancillary texts. Realising that my audience could recognise a link between my video and other texts, filled me with confidence that I had truly created a positive image for my “company”, my band, their reputation. I also asked what genre they would think the music to be. The track was an acoustic song, and I wanted to reflect that in my video, by conforming to some of the conventions outlined in my first question. The use of the artists actually singing to the track allowed 90% of my audience to realise this was indeed an acoustic track.

6. Question 9 was if the track and the video went together. I felt this to be an incredibly important one, as it related strongly to Andrew Goodwin's point. Goodwin stated that a common convention of a music video, is a strong relationship between the video and the track. Conforming to this convention was important to me throughout the making of our video as it is something I have personally recognised in the music industry and is something needed for a professional authentic music video look . As I mentioned earlier, we put images near the start of the video, that were to be later heard in the song lyrics. From asking this question I learnt that people were able to pose a link from the lyrics to the track itself. Successfully and obviously conforming to such a widely used convention encouraged me that the video looked professional. I also realised that Andrew Goodwin's points were very accurate and if applied appropriately, were the building blocks for professionalism. Allowing people to understand the narrative of the video was essential to me, as I know that it can frustrating to not grasp something your having to watch. At the end of the day, we wanted the video to be enjoyable to watch, and not so complicated that you really had to think and try to understand what was happening. Asking if people understood the video allowed me to learn, if it was suitable for everyday television, that an everyday person could understand.