You’veprobablyseen...Over the last few monthsleading U.S. wireless carriershave launched major advertising campaignsaimed at the small business sector.Why?Simply put, small business representsone of wireless carriers few remainingavenues of organic growth.
Wireless has become a crucialcomponent for small businessesof all kinds. Small BusinessesA recent survey by AT&T foundcost-conscious businesses areincreasingly dependent onwireless technologies, with nearlytwo-thirds (65 percent) sayingthey could not survive withoutwireless technology!Despite the economic recession,small businesses continue toadopt wireless services andcompanies with fewer than 20employees are leading the way.Recent forecasts estimate thatsmall business spending forwireless services will overtakespending on landline voice anddata by next year!
FreedomWireless connectivity is acritical tool for success to thrive!and growth at small Why isbusinesses! wirelessSmall businesses are Business owners often technology wear many hats and haveoften in competition with to keep track of multiple s olarger companies andneed to maximize theefficiency of workers. facets of their business... even during nights, Valuable weekends and vacations.They simply cant affordto have employees out of Wireless solutions Wireless technologiestouch. increase efficiency ensure that businesses and reduce arent tied down to a operating costs.Cell phones, laptops/ single location and havenetbooks and tablets, the freedom to becombined with GPS, Wi-Fi productive just aboutand Bluetooth wireless anywhere.technologies create thepotential for a powerfulmobile workforce.
Small businesses spent$14,000,000,000 on wireless services last year
Small businesses spent$14,000,000,000 on wireless services last year and their dependence on wireless technology will continue to increase.
Estimated SMB Market Share in the U.S. • T-Mobile • 2% 11% 36% Verizon • • AT&T Sprint 21% 30% • OtherOf the Small Businesses that already have wireless service, 89% are currently withanother carrier.
In particular, we must increaseOur time is visibility and presence for small businesses in ournow. We must increase the focus on retail stores, where a seemingly this segment across all unassuming channels. customer could really be seeking a 50-line deal.
GP3 SMBMission: Win every customer from SMB our competition and grab any small business that has yet to adopt wireless service and make them loyal to T-Mobile.
How will we win them? Who will lead the way? People GP3 frontline sales Value Network
Next generation devices - Offering more 4G devices than any other carrier, we have a strongOne size does not ﬁtall for rate plans or lineup of smartphones, tablets and hotspot The value devices that help T-mobile bringsdevices - Flexible orcustomized solutions are businesses accessbecoming exceptionally powerful productivity tools SMBsimportant to small from anywhere. Now thatbusinesses. EIP (link) is available toWe’re receiving rave small business, these customers will no longer to have to pay full cost for areviews from the small device up front. Closing anbusiness community by SMB sale has never been .allowing the purchase of easier!the handset separatefrom the service plan (onValue Plans). Our SMB If the business has limitedValue Plans are the credit history and is notleast expensive in our approved without alineup. As a result, deposit, utilizing thecustomers are getting Personal Guarantor (link)service discounts of will allow their credit classmore than 50 percent to be determined based oncompared to competitor an individuals creditofferings. history, making the approval process fast and very easy.
Coverage, reliability &speed matter With mobile Internet speeds superior to many home ormost... office connections, right in the palm of their hand; we allow a small business to extend their office virtually from coast-to- coast!Small businesses identifycoverage to be the secondmost important factor driving Average download speeds on our HSPA+ 42 Mbps-capable data stick approach 10carrier selection (behind price Mbps with peak speeds of 27 Mbps, andcompetitiveness), and much download speeds approaching 8 Mbpshigher than consumers, who with peak speeds of 20 Mbps on ourrate coverage behind price, most advanced HSPA+ 42 Mbps-capablefamily plans, payment options smartphones, the HTC Amaze™ 4G and the Samsung Galaxy S™ II.and free in-network calling. As for reliability, T-Mobile hasWith the power of our them covered. Our Voice andsupercharged nationwide 4G data network covers more thanwireless network - offered in 96% of Americans. We are also100 metro areas and covering the only major U.S. Carrier with200 million people across the a transatlantic GSM/GPRSU.S. - our devices perform wireless network augmentedbetter and faster in more by Wi-Fi Calling. That meansplaces! seamless wireless coverage to more than 220 countries.
We must engage SMBcustomers in our storesand communities! n t l i n e F r o associates and store leadership engagement are key! How do you drive Small Business growth in your Because potential small business customers often look and act like regular customers, it can be difficult for us to identify and capitalize on these prospective customers.
Make SMB a focus in your store everyday!COACH YOUR TEAM TO: Use the Worklife version of the RFG Ask every customer they interact with where they work, every time. Ask all new credit apps if this will be for business or personal use. Present current SMB device and service promotions. (Click here for Showtime 2011 promos) Wear their ﬂare! When SMB promo lanyards are available.ALWAYS include a SMB goal for the day as part of yourmorning QuickConnect!
They stick around... BUT being remarkably ‘loyal’ does not necessarily mean they are happy. It is often due to the fact that the business owner/ decision maker has enough to deal with on a daily basis thatWithout a doubt, small business switching is far from their mind,customers are some of the most unless they are veryloyal. Those who have wireless dissatisﬁed.service for their business mayhave been with their current They often also fear that thecarrier for several years and process of switching itself could bemay have never considered a quite a conundrum. Sinceswitching before. connectivity is vital to SMBs, loss of service could mean losing a sale or disrupt operations.
Let’s take a look at some of the ways your team can prospect effectively...
T h i n k Reach out to smalloutside businesses in your area.the BOX! Prospecting businesses isn’t just for B2B! It is an easy process we can adopt in our stores to grow and win a lot of high value, loyal customers! Finding small businesses is easy! There are hundreds of opportunities right in our backyard, with even more new businesses starting up everyday. Finding better small business leads is as simple as knowing where to look and how to connect... the rest of the sales process is the same “Discover and Solve” method we use everyday! Let’s take a look at some of the ways your team can prospect effectively...
Less ColdCallingRun out referrals or need tobuild your book of business?Manta is the worlds largest online community for connectingsmall business. With more than one million registered usersand nearly 64 million company proﬁles, business owners and Textprofessionals use Manta to promote and differentiate theirofferings and "be found" online by customers and prospects.Manta also serves as a unique resource for and about the SMBcommunity, and is trusted as the "pulse of SMB" by more than22 million unique global users each month, including SMBowners and enterprises serving the SMB community.Research CompaniesRefine Your Search: Use Manta filters to sort your search results.Find New Businesses: Get details on newly formed businesses; added every week.Chart Company Data: Get stats and view charts for companies by industry and location.
Personal Guarantor40% of small businesses lack sufﬁcient credit history for T-Mobile to offer them more lines of service.
Personal Guarantor 40% of small businesses lack sufﬁcient credit history for T-Mobile to offer them more lines of service.NEW Credit Option for Direct Customers
Personal Guarantor 40% of small businesses lack sufﬁcient credit history for T-Mobile to offer them more lines of service.NEW Credit Option for Direct Customers•••
Personal Guarantor 40% of small businesses lack sufﬁcient credit history for T-Mobile to offer them more lines of service.NEW Credit Option for Direct Customers•••New business without credit history Business with insufﬁcient credit
Personal Guarantor 40% of small businesses lack sufﬁcient credit history for T-Mobile to offer them more lines of service.NEW Credit Option for Direct Customers•••New business without credit history Business with insufﬁcient creditCustomer is unable or unwilling to provide a per-line deposit