Pharma Presentation

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Pharma Presentation

  1. 1. Brand Intelligence for the Pharma Industry Presented by Mark Stevens
  2. 2. <ul><li>Brand Intelligence </li></ul><ul><ul><li>Protects patients, profits and brand from counterfeits by providing un matched visibility into the global, open market </li></ul></ul><ul><li>Industry focus </li></ul><ul><ul><li>Pharmaceuticals </li></ul></ul><ul><ul><li>High Tech </li></ul></ul><ul><li>Profile </li></ul><ul><ul><li>Founded 2005 </li></ul></ul><ul><ul><li>Launched beta 2007 </li></ul></ul><ul><ul><li>Management team experience 20+ years </li></ul></ul><ul><ul><li>SaaS Plus! Rapid implementation, Immediate results, Real ROI </li></ul></ul>Company Profile| About Us |
  3. 3. System Overview| How does it work? Trade boards Auction sites Chat B2C sites Blogs B2B sites Franchise sites Email - Products - Prices - Partners - Suspects Inputs | Actions <ul><li>- Buy </li></ul><ul><li>Investigate </li></ul><ul><li>Apprehend </li></ul><ul><li>Shut Down </li></ul><ul><li>Protect </li></ul>Search Agents Analysis/Investigate Cleansing Filters <ul><li>Public Safety & Health </li></ul><ul><li>Brand Protection </li></ul><ul><li>Customer Fraud ID </li></ul><ul><li>Channel Mgt Issues </li></ul><ul><li>Competitor Intelligence </li></ul><ul><li>Legal IP Issues </li></ul>Benefit
  4. 4. <ul><ul><li> </li></ul></ul>| <ul><li>Customer Use Case </li></ul><ul><li>Pharma Fraud </li></ul><ul><li>& </li></ul><ul><li>Counterfeit Activities </li></ul>
  5. 5. <ul><ul><li>Customer User Case| The Challenge </li></ul></ul><ul><ul><li> </li></ul></ul>| <ul><li>Patient Safety and Health </li></ul><ul><li>Losing millions of dollars revenue due to: </li></ul><ul><ul><li>Counterfeits of a specific drug </li></ul></ul><ul><ul><li>Genuine product diversion </li></ul></ul><ul><li>Using internal and contracted resources & tools </li></ul><ul><ul><li>Identified 10 or fewer new suspects per week </li></ul></ul><ul><ul><li>16% success rate on test buys </li></ul></ul><ul><ul><li>Manual searching, non-flexible, no deep analytics </li></ul></ul><ul><ul><li>Did not provide real-time access to dynamically changing data </li></ul></ul>
  6. 6. <ul><ul><li>Customer User Case| Target Risk Profile </li></ul></ul><ul><ul><li> </li></ul></ul>| <ul><li>Shipping Methods </li></ul><ul><ul><li>Single Method of Shipping </li></ul></ul><ul><ul><li>FedEx only means they will not ship to PO boxes </li></ul></ul><ul><ul><li>Discreet shipping – unmarked boxes </li></ul></ul><ul><li>  Payment types </li></ul><ul><ul><li>No Major Credit Cards </li></ul></ul><ul><ul><li>Buy via Western Union </li></ul></ul><ul><ul><li>Bank Transfers (Wire) </li></ul></ul><ul><li>  Prescription not Required </li></ul><ul><li>  Brand Only, No Generics </li></ul><ul><li>  Networked Sites </li></ul><ul><ul><li>Multiple sites that are resolved back to same IP </li></ul></ul><ul><ul><li>Sites that have close IP ranges </li></ul></ul><ul><ul><li>Who is information is shared </li></ul></ul><ul><li>  Discounted Price – 30% or More Below List Price </li></ul>
  7. 7. | <ul><li>Rapid Implementation and ROI in just 8 weeks! </li></ul><ul><ul><li>530 suspect companies </li></ul></ul><ul><ul><li>1,750 new URLs </li></ul></ul><ul><ul><li>6 large-scale, potential “syndicate” rings </li></ul></ul><ul><ul><li>46% success rate vs. in house current system at 16% </li></ul></ul><ul><ul><li>Easy to use classification tools to track buy progress & results </li></ul></ul><ul><ul><li>Dynamic, 24/7, real-time access to data </li></ul></ul><ul><ul><li>Customer Use Case| The Result </li></ul></ul><ul><ul><li> </li></ul></ul>
  8. 8. Customer Use Case| Dashboard example |
  9. 9. Customer Use Case| Workflow example |
  10. 10. <ul><li>Who Is data integrated into report views to narrow targets </li></ul><ul><li>Email address linkages can be made </li></ul><ul><li>Multiple “company names” and urls can be cross linked </li></ul><ul><ul><li>Customer Use Case| Analysis example </li></ul></ul><ul><ul><li> </li></ul></ul>|
  11. 11. <ul><li>IP address bracketing shows different urls in same NOC, links to same company </li></ul><ul><li>Single IP address reveals multiple linked urls and companies </li></ul><ul><ul><li>Customer Use Case| Analysis example </li></ul></ul><ul><ul><li> </li></ul></ul>|
  12. 12. | New Momentum| Why are Counterfeits Increasing? <ul><li>Technology to produce everything from labels to active pharmaceutical ingredients is now widely available on the web </li></ul><ul><li>Globalization has made distribution channels easy targets for introducing counterfeit products </li></ul><ul><li>The Internet provides counterfeiters with ready access to consumers and markets </li></ul><ul><li>Regulations governing the drug distribution system do not provide a strong enough deterrent, in terms of enforcement and penalties, to discourage counterfeiters </li></ul><ul><li>Organized crime has become increasingly involved in counterfeiting as it becomes more profitable. </li></ul>
  13. 13. | Conclusion | Why NewMo? <ul><ul><li>24/7 real-time visibility into the global, open market </li></ul></ul><ul><ul><li>Sophisticated search agents/advanced web mining technology </li></ul></ul><ul><ul><li>Continuous monitoring of the internet for buy/sell listings </li></ul></ul><ul><ul><li>Counterfeiters or rogue distributors selling at inappropriate discounts, volumes or dates are listed in alerts on the user’s dashboard </li></ul></ul><ul><ul><li>Real-time email alerts </li></ul></ul><ul><ul><li>Complete contact information to provide easy and fast investigations </li></ul></ul><ul><ul><li>Quickly Identify: </li></ul></ul><ul><ul><li>Large suspect companies – Maximize resources </li></ul></ul><ul><ul><li>Network companies and website that offer counterfeits on the Internet </li></ul></ul><ul><ul><li>Large scale diversion or price violations </li></ul></ul><ul><ul><li>Trending data </li></ul></ul>
  14. 14. | Thank You www.newmo.com Mark Stevens 1.858.342.5413

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