Toluna Quick Surveys

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Overview of unique self-service survey tool plugging directly into Toluna\'s 4m global panel members.

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  • Quick – conduct surveys quickly and obtain data in real-time Easy – marketing, MR, sales can all easily access and use QuickSurveys
  • Toluna Quick Surveys

    1. 1. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY <br />WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO <br />
    2. 2. Quick <br />Easy<br />Cost-effective<br />QuickSurveys…<br />
    3. 3. Service OfferingsEnabling Insight<br />Sample<br /><ul><li> Proprietary Panelists
    4. 4. Advanced Surveys
    5. 5. Online Ad Measurement
    6. 6. Omnibus</li></ul>Polls<br /><ul><li> QuickSurveys
    7. 7. Sponsored Polls
    8. 8. User-Generated Polls</li></ul>Technology<br /><ul><li>Community Management
    9. 9. Survey Scripting
    10. 10. Panel Mgmt
    11. 11. Analysis tools
    12. 12. Mobile & IVR technologies</li></ul>Consultancy<br /><ul><li> Custom Panel Builds
    13. 13. Professional Services</li></li></ul><li>Toluna.com - maximising engagementA valuable online experience<br />Panel community members can...<br />Create polls<br />See ‘live results’<br />Drill down into poll results<br />Opinions & Debates<br />Publish & comment<br />Community profiles<br />Rate members opinions<br />Earn rewards<br />
    14. 14. Toluna QuickSurveysWhat can you do with it?<br />Research when you need it<br />Create 1-5 questions<br />Direct bulk sales or E-commerce engine – pay per click<br />Video, image and audio<br />Live results and drill down into 5 key data points<br />Fed directly into Toluna’s global panels<br />No wait – no hassle<br />100-2,000 responses 24 hours<br />See results live<br />‘Ask the Nation’ nat rep weighting <br />Immediately!<br />Redeploy QuickSurveys at a click of a button<br />Tracker capability<br />
    15. 15. A product for the times…Why Toluna QuickSurveys?<br />Identified need<br />Top lines are sometimes enough – for client pitches<br />No (or VERY small) budget<br />“Omnibus doesn’t provide the rich media I need”<br />Checking incidence & feasibility<br />Pre-identifying hard to reach targets<br /> Every poll response recorded against profile for re-contact<br />I want it NOW<br />Leveraging Toluna’s unique assets<br />Toluna web 2.0 communities provide opinions<br />10 million+ poll votes per month<br />Double opted-in with rich profile<br />Toluna Innovation & Technology<br />
    16. 16. Why QuickSurveys?By sector<br />
    17. 17. Where can I deploy my QuickSurvey?Access 4m panellists worldwide<br />GERMANY<br />FRANCE<br />UK<br />ITALY <br />NETHER-<br />LANDS<br />SPAIN<br />CANADA <br />USA <br />Coming soon…..<br />REP. OF IRELAND<br />BELGIUM<br />RUSSIA<br />AUSTRALIA<br />
    18. 18. Where do QuickSurveys appear?Toluna.com member Home Page <br />
    19. 19. Get started...…go to www.tolunapro.com<br />
    20. 20. Get started...…create clients & users<br />
    21. 21. How to……create a QuickSurvey<br />
    22. 22. How to…… create your questions<br />4) Create filters on previous response<br />1) Type question name<br />3) Multi-choice and random responses<br />2) Add / delete responses<br />
    23. 23. How to…enhance member experience… add images & video<br />
    24. 24. TolunaQuickSurveys:Features<br />Account-based<br />Login 24x7 to create surveys<br />Review history <br />Questions<br />Single & multiple answer choices are possible<br />Questions can include "None of the above" option<br />Image, Audio, Video and Weblinks can be included <br />Answer choices can be randomized<br />Questions can accommodate up to 110 characters<br />Sampling<br />Select your preferred number of respondents up to 2,000<br />Can weight to census-representation<br />Invite your friends / address book<br />External sites (other than Toluna)<br />
    25. 25. Live or Test QuickSurveys on Toluna.com<br />
    26. 26. How to…… manage personal poll dashboard<br />Test and create new versions at the click of a button!<br />Invite others to your QuickSurvey<br />View online results<br />Pause surveys in field<br />Surveys - live, completed, yet to launch<br />
    27. 27. How to……pay for your QuickSurvey (1)<br />Deposit via PayPal / Credit Card<br />Click ‘Deposit’ on Dashboard<br />OR....<br />
    28. 28. How to……pay for your QuickSurvey (2)<br />1) Contact your Toluna account manager<br />2) Check your balance<br />3) Toluna will credit your account<br />4) Receive an invoice<br />
    29. 29. How to……check & export real-time poll results<br />Live data drill down (age / gender / region)<br />‘Ask the Nation’ – Nat Rep weighted results<br />Export chart data to excel<br />
    30. 30. How to……share results with others<br />Copy / paste URL for access to results dashboard<br />
    31. 31. Selected QuickSurvey Clients End Users<br />
    32. 32. Selected QuickSurvey Clients MR, PR, Advertising, Media Planning <br />
    33. 33. Selected QuickSurvey PressNew York Post to The Guardian…<br />
    34. 34. TestimonialsWhat our clients say…<br />‘QuickSurveys is an extremely fast way of getting a snapshot of consumer views. You can see just how quickly the results come in via the live reporting tool, and viewing the results by key demographics is very easy - just a click away.’Market Research Manager, British Airways<br />‘We have been very impressed with the promptness and effectiveness of Toluna QuickSurveys. It will revolutionise how we go about finding quick answers to business problems,shortlisting bigger research projects and will help foster creativity internally.’ Deputy Manager Customer Insight, HBOS General Insurance<br />Toluna's Quick Survey provided a very useful snapshot of consumers' awareness of our brand's key messages, which helped us with our subsequent planning and decision making.’ Brand Manager, Brown-Forman<br />‘Toluna Quick Surveys are great if you need very fast and cost effective insight. 2,000 nat rep results in 24 hours is fantastic, the answers were great, and I would highly recommend this service for people in need of fast and accurate information.’ Insight Manager, Bauer Publishing<br />
    35. 35. Branded poll dashboard<br />Additional functionality<br />Volume discount<br />Enterprise agreements<br />Development input<br />Premium Resellers<br />
    36. 36. TolunaQuickSurveys<br />Please contact your sales representative or email TQS@toluna.com for:<br /><ul><li>Crediting your account
    37. 37. Basic training
    38. 38. FAQ guide
    39. 39. In-depth user guide
    40. 40. Premium reseller opportunities</li></li></ul><li>Additional Information for PR / Communications Professionals<br />
    41. 41. What do PR Professionals need?…and can QuickSurveys help?<br />Cost - I have no (or a VERY small) budget<br />Speed – I want it NOW – I have a deadline tonight!<br />Easy<br />if I have to DIY, then it has to be VERY simple<br />Journalists need simple, easy to access information<br />Volume – I need enough responses to make the data reliable<br />Pitches - top lines are sometimes enough <br />Alternative - Omnibus doesn’t provide me rich media<br />Company<br /><ul><li>I need an agency who can handle everything
    42. 42. I need an account manager I can trust
    43. 43. I want to go with a credible brand I trust</li></li></ul><li>Journalist Testimonial <br />‘[of importance to journalists] the speed with which you can turn things around and the willingness to provide information.[a journalist] wants speed, clarity and comprehensiveness.‘ <br />Tom Edwards, The Independent, July 08<br />
    44. 44. Insight for communications advantageThe challenges for corporate comms<br />Differentiation<br />Thought leadership <br />Proactive approach to setting the story<br />Understanding the impact of PR on the market<br />Understanding the stakeholder / customer group<br />Proving the impact of communications on sales and the business<br />Raising PR dept’s profile internally<br />Shortening the time to information following critical events<br />Immediacy / currency of information, same day breaking news<br />Early warning systems<br />Avoid trawling through blogs and online content<br />Budgetary constraints<br />Doing more for less<br />
    45. 45. Solution – QuickSurveysMake Corporate Communications a Strategic Asset<br />Establish market opinion within hours <br />Pre-empt journalists / opinion formers by setting the agenda<br />Collect real-time results direct from stakeholders<br />Establishing a direct channel between communicators and the end customer<br />Quickly understand the perception of critical events<br />Reach your audience through unique stories<br />Give journalists access to research they can’t get anywhere else<br />Credible sourcing of stories <br />Make sure PR spend is going to the right areas<br />Cost effective complement / alternative to:<br />Cuttings agencies, AVE, evaluation agencies<br />
    46. 46. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY <br />WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO <br />

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