Did you know that 20% of all mobile apps are only used once? With most consumers having 50-100 apps on their phones, how can your company's mobile app stand out from the competition?
Mobile app developers face many unique marketing challenges, including the need to drive ongoing app downloads, installs, and usability improvements.
Check out this presentation from Mike Stocker that will provide examples of companies with mobile apps that have used marketing automation to drive app downloads, user retention, engagement, and monetization.
40. Marketing Automation can power huge increases in retention for your mobile app.
Apps and Email go together like chocolate and peanut butter
Treat an app like a mobile version of your web experience- you have to drive your audience to visit and return.
App users must move seamlessly between
an app, the web and social channels
@michaelstocker @marketo #mktgnation