Presentation given by Mark Dober summarizing new research on key success factors for European Associations, on behalf of Ellwood & Atfield. The presentation was given at the 2011 AGM of the European Society of Association Executives (ESAE).

1. Presentation to the AGM of the
European Society of Association
Executives (ESAE)
KEY SUCCESS FACTORS FOR
EUROPEAN ASSOCIATIONS
Brussels 2011

2. About us
“Ellwood and Atfield is the only specialist
executive search firm focused on
communications and public affairs to have
a dedicated office in Brussels”
The
E&A
Team 2

3. About me
Mark Dober
Senior Director, Ellwood & Atfield
Managing Partner, Dober Partners
21 years working in EU Public Affairs
and Communications
European Founder of APCO Worldwide
Advised over 20 European Associations
from BUSINESSEUROPE to EFPIA
3

4. 2011 Remuneration
Report
4

5. The 4 Key Success Factors for
European Associations
1. Demonstrable value for
membership
2. Effective leadership
3. Proactive EU public affairs
4. Integrated communications

6. Key Success Factor 1
Demonstrable Value

7. Added value
7

9. Key Success Factor 2
Effective Leadership

10. Effective
Leadership
10

11. 7 Attributes of a
Super DG
11

12. 7 Attributes of a
Super DG
12

13. 7 Attributes of a
Super DG
13

14. Key Success Factor 3:
Proactive EU Public Affairs

15. 15

16. Key Success Factor 4:
Integrated communications

17. Integrated
Communications
17

18. 18

19. Thanks for listening
Visit www.ellwoodandatfield.com