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@MariSmith @WaveVideoApp
How to amplify video reach on
Facebook – Mari’s ninja tricks
by Mari Smith
1
PART 3 of 3
VIDEO
OP...
@marismith @WaveVideoApp
1. VIDEO CREATION
Mobile formats
Square & portrait
Short ads = 6-30 secs
2. VIDEO DISTRIBUTION
Us...
@marismith @WaveVideoApp
Visit: www.animatron.com/wave
3
Quick review of Wave Video App
@marismith @WaveVideoApp
Frequency
Less is more
Timing
Evenings & weekends?
Review video Insights
Top performers?
See also...
@marismith @WaveVideoApp
For both uploaded videos + Live
Add captions!
Apply the ‘Mari Method’
Allow up to 24 hours to gai...
@marismith @WaveVideoApp
Facebook Ad (Advanced) Tips
Sophisticated Advertiser vs. Newbie
Install the Facebook Pixel + Stan...
@marismith @WaveVideoApp
Create thumb-stopping, highly
SHAREABLE content!
Encourage comments:
Ask questions
Invite feedbac...
@marismith @WaveVideoApp
Encourage regular comments:
Ask questions
Open or yes/no
Invite feedback
Conduct a poll/survey
Co...
@marismith @WaveVideoApp
Type fblive in the comments!
9
Live demo!
@marismith @WaveVideoApp 10
Summary
1. Use Ads Manager (not Boost)
2. Encourage comments & shares
as much and as naturally...
@marismith @WaveVideoApp
Video Training Series
11
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn...
Upcoming SlideShare
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How To Amplify Your Video Reach & Results on Facebook - Mari Smith & Wave Video App

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How to amplify your video reach on Facebook: Mari’s ninja tricks. Part 3 of 3: VIDEO OPTIMIZATION. Please enjoy this exciting video training series. In this third session, I’ll share how to get the best reach and engagement, along with my best practices for both organic and paid video reach on Facebook and Instagram using the “Mari Method” and more. This series is brought to you by Wave Video App, one of my new favorite tools. 

Catch the Facebook Live video replay here:
https://www.facebook.com/marismith/videos/10154751490470009/

===

If you missed Parts 1 & 2 of this Live video series, you can catch them here:

1. VIDEO CREATION: How To Create Engaging Social Videos
Facebook video:
https://www.facebook.com/marismith/videos/10154679359870009/
or YouTube
https://youtu.be/FhNsI5PFjUU
& slides:
https://www.slideshare.net/marismith/how-to-create-compelling-videos-for-facebook-instagram-with-wave-video-app

2. VIDEO DISTRIBUTION: Where to publish your videos for maximum reach & visibility
Facebook video:
https://www.facebook.com/marismith/videos/10154734234260009/
or YouTube:
https://youtu.be/2XdymsGKakc
& slides:
https://www.slideshare.net/marismith/where-to-publish-your-videos-for-maximum-reach-and-visibility-mari-smith-wave-video-app

Be sure to subscribe to LIVE notifications on my Facebook Page at http://fb.com//marismith

Published in: Social Media
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How To Amplify Your Video Reach & Results on Facebook - Mari Smith & Wave Video App

  1. 1. @MariSmith @WaveVideoApp How to amplify video reach on Facebook – Mari’s ninja tricks by Mari Smith 1 PART 3 of 3 VIDEO OPTIMIZATION:
  2. 2. @marismith @WaveVideoApp 1. VIDEO CREATION Mobile formats Square & portrait Short ads = 6-30 secs 2. VIDEO DISTRIBUTION Use Facebook Live regularly Upload video natively Add captions Repurpose videos, share, embed 2 Parts 1 & 2 - Recap
  3. 3. @marismith @WaveVideoApp Visit: www.animatron.com/wave 3 Quick review of Wave Video App
  4. 4. @marismith @WaveVideoApp Frequency Less is more Timing Evenings & weekends? Review video Insights Top performers? See also www.sumorank.com 4 Increase organic reach
  5. 5. @marismith @WaveVideoApp For both uploaded videos + Live Add captions! Apply the ‘Mari Method’ Allow up to 24 hours to gain organic reach Use Ads Manager Allocate budget in ‘batches’ E.g. $300 total, place 3 x $100 over several days 5 Paid reach
  6. 6. @marismith @WaveVideoApp Facebook Ad (Advanced) Tips Sophisticated Advertiser vs. Newbie Install the Facebook Pixel + Standard Events Retarget Use Custom Audiences Include Lookalikes Use Ads Manager For objectives, use: Traffic, Conversion, Products, &/or Leads
  7. 7. @marismith @WaveVideoApp Create thumb-stopping, highly SHAREABLE content! Encourage comments: Ask questions Invite feedback Conduct a poll/survey Connect with a Messenger bot Keyword for a special offer 7 Increase engagement: VOD
  8. 8. @marismith @WaveVideoApp Encourage regular comments: Ask questions Open or yes/no Invite feedback Conduct a poll/survey Connect with a Messenger bot Question ideas: What city and country are you from? Are you on mobile or desktop? What time is it in your part of the world? What’s the weather like where you are? 8 Increase engagement: Live
  9. 9. @marismith @WaveVideoApp Type fblive in the comments! 9 Live demo!
  10. 10. @marismith @WaveVideoApp 10 Summary 1. Use Ads Manager (not Boost) 2. Encourage comments & shares as much and as naturally as possible!  3. Use the ‘Mari Method’ 4. Connect a bot
  11. 11. @marismith @WaveVideoApp Video Training Series 11 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Part #1 of 3 VIDEO CREATION: Getting started with video creation Part #2 of 3 VIDEO DISTRIBUTION: Where to publish your videos for maximum reach & visibility Part #3 of 3 VIDEO OPTIMIZATION: How to amplify video reach on Facebook – Mari’s ninja tricks Visit: www.animatron.com/wave

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