SlideShare a Scribd company logo
1 of 44
Unit 4 General Psychological Issues in Cultural Perspective
Subunit 4 Personality and Values Across Cultures
Article 3
8-1-2002
Kluckhohn and Strodtbeck's Values Orientation
Theory
Michael D. Hills
University of Wikato, New Zealand, [email protected]
This Online Readings in Psychology and Culture Article is
brought to you for free and open access (provided uses are
educational in nature)by IACCP
and [email protected] Copyright © 2002 International
Association for Cross-Cultural Psychology. All Rights
Reserved. ISBN
978-0-9845627-0-1
Recommended Citation
Hills, M. D. (2002). Kluckhohn and Strodtbeck's Values
Orientation Theory. Online Readings in
Psychology and Culture, 4(4). http://dx.doi.org/10.9707/2307-
0919.1040
http://scholarworks.gvsu.edu/orpc/
http://scholarworks.gvsu.edu/orpc/
http://scholarworks.gvsu.edu/orpc/vol4
http://scholarworks.gvsu.edu/orpc/vol4/iss4
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
http://dx.doi.org/10.9707/2307-0919.1040
http://scholarworks.gvsu.edu/orpc/
http://www.iaccp.org/drupal/
mailto:[email protected]
Kluckhohn and Strodtbeck's Values Orientation Theory
Abstract
People's attitudes are based on the relatively few, stable values
they hold. Kluckhohn
and Strodtbeck's (1961) Values Orientation Theory proposes
that all human societies must
answer a limited number of universal problems, that the value-
based solutions are limited in
number and universally known, but that different cultures have
different preferences among
them. Suggested questions include humans' relations with time,
nature and each other, as
well as basic human motives and the nature of human nature.
Kluckhohn and Strodtbeck
suggested alternate answers to all five, developed culture-
specific measures of each, and
described the value orientation profiles of five SW USA cultural
groups. Their theory has since
been tested in many other cultures, and used to help negotiating
ethnic groups understand
one another, and to examine the inter-generational value
changes caused by migration.
Other theories of universal values (Rokeach, Hofstede,
Schwartz) have produced value
concepts sufficiently similar to suggest that a truly universal set
of human values does exist
and that cross-cultural psychologists are close to discovering
what they are.
Creative Commons License
This work is licensed under a Creative Commons Attribution-
Noncommercial-No Derivative Works 3.0
License.
This article is available in Online Readings in Psychology and
Culture: http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
http://creativecommons.org/licenses/by-nc-nd/3.0/
http://creativecommons.org/licenses/by-nc-nd/3.0/
http://creativecommons.org/licenses/by-nc-nd/3.0/
http://creativecommons.org/licenses/by-nc-nd/3.0/
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
INTRODUCTION
Cross-cultural psychology has two broad aims: to understand
the differences between
human beings who come from different cultural backgrounds,
and to understand the
similarities between all human beings. The similarities may be
sought at all levels – from
the physiological (our eyes are able to perceive colour) through
the cognitive (we are also
able to perceive perspective, or relative distance), to the
personal (we can be both happy
and sad, gentle or aggressive) to the social (we all relate to our
parents and siblings), to
the cultural (we all share cultural norms with others of the same
cultural background).
These cultural norms can take a variety of forms. They may be
quite concrete and
specific, like the type of clothing we find acceptable on a given
occasion, or extremely
complex and abstract, as are our religious beliefs. An important
type of norm is the
concept we have of ourselves in relation to other objects and
people. These may range
from our belief about the nature of human nature (Wrightsman,
1992), to the opinions we
hold (our political opinions, for instance) to the attitudes we
have toward a variety of
concepts which we hold. Attitudes have long been studied by
psychologists – especially
social psychologists. For the first half of the twentieth century,
it was believed that if we
could measure them accurately, they would enable us to predict
human behaviour. And
predicting behaviour is what all psychology is about.
However, as we became more psychometrically sophisticated,
and able to measure
attitudes accurately with instruments such as the Likert
summated ratings scale, we
learned that attitudes are much more complex than we had
realised, and that they have to
be measured very carefully, and a number of other factors such
as context and strength
taken into account before any accuracy of prediction could be
claimed. Moreover we all
have so many attitudes, they change so readily, and they vary so
much over time and
situation, that any one attitude can predict only a relatively
small amount of behaviour.
Social psychologists therefore started looking for more
fundamental, slower changing
concept which might give more reliable behavioural prediction.
One such concept is the
values which a person holds. Values are seen as being relatively
few in number. Perhaps
the best-known student of values is Rokeach (1979), who
suggests that there are at most
36 values held by human beings. Moreover they are considered
to be widely, and perhaps
universally held. Concepts such as honesty and courage, peace
and wisdom, are
recognised in all human cultures. On the other hand, Hofstede
(1980, 2001), in a huge
world-wide study, has been able to find no more than five which
are universally held.
Nevertheless the idea that there are basic human values, and
that they are
measurable, has been exciting psychologists to investigate them
for many years, from
Allport, Vernon and Lindzey in 1931 to the present day. It has
been widely accepted that
uncovering those values, and devising means of measuring
them, would facilitate valuable
insight into the similarities and differences between human
beings from differing cultural
backgrounds.
One theory of basic human values which has been very
influential is that of
Kluckhohn and Strodtbeck (1961). Florence Kluckhohn and
Fred Strodtbeck set out to
operationalise a theoretical approach to the values concept
developed by Florence's
3
Hills: Kluckhohn and Strodtbeck's Values Orientation Theory
Produced by The Berkeley Electronic Press, 2011
husband, Clyde Kluckhohn (1949, 1952). He argued that humans
share biological traits
and characteristics which form the basis for the development of
culture, and that people
typically feel their own cultural beliefs and practices are normal
and natural, and those of
others are strange, or even inferior or abnormal. He defined a
value as: "A conception,
explicit or implicit, distinctive of an individual or characteristic
of a group, of the desirable
which influences the selection from available modes, means and
ends of action."
(Kluckhohn, 1951, p 395).
Florence Kluckhohn and Fred Strodtbeck (1961) developed a
theory which put these
principles into action. They started with three basic
assumptions:
• "There is a limited number of common human problems for
which all peoples must
at all times find some solution".
• "While there is variability in solutions of all the problems, it
is neither limitless nor
random but is definitely variable within a range of possible
solutions".
• "All alternatives of all solutions are present in all societies at
all times but are
differentially preferred".
They suggested that the solutions for these problems preferred
by a given society reflects
that society's values. Consequently, measurement of the
preferred solutions would
indicate the values espoused by that society. They suggested
five basic types of problem
to be solved by every society:
• On what aspect of time should we primarily focus – past,
present or future?
• What is the relationship between Humanity and its natural
environment – mastery,
submission or harmony?
• How should individuals relate with others – hierarchically
(which they called
"Lineal"), as equals ("Collateral"), or according to their
individual merit?
• What is the prime motivation for behaviour – to express one's
self ("Being"), to
grow ("Being-in-becoming"), or to achieve?
• What is the nature of human nature – good, bad ("Evil") or a
mixture?
Kluckhohn and Strodtbeck (1961) also suggested a sixth value
dimension of Space (Here,
There, or Far Away) but did not explore it further. They then
speled out the possible
answers to each of the questions, arguing that the preferred
answer in any society reflects
the basic orientation of the society to that aspect of its
environment. The orientations to
each question are shown in Table 1.
In proposing orientations to the Nature of Human nature
question, Kluckhohn and
Strodtbeck suggested that there are two dimensions involved –
good, bad or mixed, and
that of mutability, or whether we are born the way we are and
cannot change, or can learn
to change (in either direction). Moreover they suggested that
"mixed" may mean either
both good and bad, or neutral. Taking all these considerations
into account simultaneously
gives us the possible orientations shown in Table 2.
4
Online Readings in Psychology and Culture, Unit 4, Subunit 4,
Chapter 3
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
Table 1.
Four basic questions and the value orientations reflected in their
answers.
Question Orientation Description
Time Past We focus on the past (the time before now), and on
preserving and maintaining traditional teachings
and beliefs.
Present We focus on the present (what is now), and on
accommodating changes in beliefs and traditions.
Future We focus on the future (the time to come), planning
ahead, and seeking new ways to replace the old.
Humanity and Natural
Environment
Mastery We can and should exercise total control over the
forces of, and in, nature and the super-natural
Harmonious We can and should exercise partial but not total
control by living in a balance with the natural forces
Submissive We cannot and should not exercise control over
natural forces but, rather, are subject to the higher
power of these forces.
Relating to other people Hierarchical
(“Lineal”)
Emphasis on hierarchical principles and deferring
to higher authority or authorities within the group
As equals
(“Collateral”)
Emphasis on consensus within the extended group
of equals
Individualistic Emphasis on the individual or individual
families
within the group who make decisions independently
from others
Motive for behaving Being Our motivation is internal,
emphasising activity
valued by our self but not necessarily by others in
the group
Being-in-becoming Motivation is to develop and grow in
abilities which
are valued by us, although not necessarily by
others
Achievement
(“Doing”)
Our motivation is external to us, emphasising
activity that is both valued by ourselves
and is approved by others in our group.
Having set out their theory, Kluckhohn and Strodtbeck (1961)
then proposed a means of
measuring the orientations it produced. They suggested
intensive interviewing be used,
with a series of probing questions exploring each of the value
dimensions with the
interviewee. However they also recognised that many people
find it difficult to think in the
abstract, so suggested that real-life situations be outlined which
involved the particular
value being investigated. This led to the moral dilemma
approach used by Kohlberg in his
5
Hills: Kluckhohn and Strodtbeck's Values Orientation Theory
Produced by The Berkeley Electronic Press, 2011
studies of morality a decade later. Moreover Kluckhohn and
Strodtbeck (1961) also
stressed that the real-life situations used must be appropriate to
the culture of the people
being studied. This was an early attempt to provide a solution to
the emic-etic dilemma
outlined by Berry (1969) some years later, and appears similar
to the solution to the
dilemma proposed by Segall et al. in the 1990s.
Table 2
Orientations possible in answering the question on the Nature of
Human Nature.
Question Orientation Description
Nature of Human Nature evil/mutable Born evil, but can learn
to be good.
However danger of regression always
present.
evil/immutable Born evil and incapable of being
changed. Therefore requires salvation
by an external force.
mixture/mutable Has both good and bad traits, but can
learn to be either better or worse.
mixture/immutable Has both good and bad traits, and their
profile cannot be changed
neutral/mutable Born neither good nor bad, but can learn
both good and bad traits
neutral/immutable Born neither good nor bad, and this
profile cannot be changed
good/mutable Basically good, but subject to corruption
good/immutable Basically good, and will always remain
so.
To test their theory out, Kluckhohn and Strodtbeck (1961)
interviewed members of five
different cultural groups in the South-West USA. These
included itinerant Navaho,
Mexican-Americans, Texan homesteaders, Mormon villagers,
and Zuni pueblo dwellers. In
doing so, however, they did not attempt to develop measures of
the Nature of Human
Nature orientations, finding them too complex. For the
remaining four dimensions,
however they were able to develop real-life situations relevant
to all five cultural groups,
and questions to probe the value orientations used by members
of those cultures in
dealing with the situations involved. They were then able to
draw value profiles of each
group, showing the ways in which they differed from each
other, and the ways in which
they were similar. All of this work was published in their 1961
book, and immediately made
a strong impact on cross-cultural psychologists.
Since then other theorists have also developed theories of
universal values – notably
Rokeach (1979), Hofstede (1980, 2001) and Schwartz (1992).
However the theory
developed by Kluckhohn and Strodtbeck (1961) remains widely
used and has sparked a
6
Online Readings in Psychology and Culture, Unit 4, Subunit 4,
Chapter 3
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
good deal of research – as any good theory should. A
conference of users of the theory in
1998 (Russo, 2000), for instance, attracted over 400 delegates.
Applications of the Theory
Nevertheless the question remains: what use is such a theory?
The work of Russo (1992;
Russo, Hill et al., 1984) clearly demonstrates a very practical
employment of a theory of
universal human values. Russo has worked for a Native
American tribe, the Lummi of
Washington state, for more than two decades, using the
Kluckhohn and Strodtbeck theory
to help them bring themselves to an ever higher standard of
living. The Lummi have their
own reserve territory on the Western coast near the Canadian
border. There they pursue
their traditional industry of deep sea fishing, as well as more
recent trades such as liquor
retailing. Their success in these and other enterprises depends
on their being able to
relate successfully to the predominantly white American
majority population surrounding
them. The majority population forms the bulk of potential
customers for their products, and
at the same time is the prime source of food, clothing and
manufactured goods. Moreover
its members control such vital necessities as access to power,
water and timber. Members
of the cultural majority must also be negotiated with concerning
issues such as taxes and
transport.
The Lummi have therefore realised that it is vitally important
that they understand the
cultural mores of the majority if they are to interact successful
with them. Issues such as
the assumed basic motives for behaviour, the importance or
otherwise of tradition,
relationships between older and younger generations, accepted
modes of decision-
making, etc have to be understood before harmonious and
successful discussion can take
place. Toward this end Russo has developed measures to assess
the preferred value
orientations of the majority, and of the Lummi themselves.
Differences and similarities
have been clearly demarcated, and each party to potential
negotiations made aware of
them.
Thus when Lummi leaders go to discuss trade, taxes, utilities or
transport with local
business people and officials, they are aware of the world views
of those with whom they
are discussing, and of the similarities and differences between
themselves and their
neighbours. Such foreknowledge has resulted in a successful
and harmonious relationship
between the two cultural groups for many years. This testifies to
both the importance of
understanding each others' values, and the efficacy of the
Kluckhohn and Strodtbeck
theory in doing so.
Another way in which the theory has been used is to examine
changes in cultural
mores over time. An example of this were the studies
undertaken by Hills (1977, 1980)
and Lane (1976) of changes in the disparity in values between
young people and their
parents as a result of migration. Using the Kluckhohn and
Strodtbeck theory, they
developed a fixed-alternative, 25-item questionnaire to assess
respondents' value
orientations in the five question areas (see Table 3). Having
tested the questionnaire for
reliability and face validity, they had it translated and back-
translated into several
appropriate languages. It was then tape-recorded in each of
these languages, as read by a
7
Hills: Kluckhohn and Strodtbeck's Values Orientation Theory
Produced by The Berkeley Electronic Press, 2011
native speaker of each language. The tape recording was then
used as the prime
instrument in orally administering the questionnaire. Using this
technique they
administered it to young people, both male and female, aged
between 16 and 18, and to
their parents, both mother and father. Samples were taken from
some of the cultures from
which large numbers of people migrated from the South Pacific
to New Zealand in the
1960s and 70s – Samoa, Fiji and the Cook Islands. Moreover
samples within each of
those countries were taken not just from the main towns, but
from selected remote back-
country villages as well. Comparison groups of both Maori and
Pakeha (white) New
Zealanders were also obtained. Data was analysed in terms of
the inter-generational
disparity in values demonstrated by each group.
Table 3
Examples of items measuring Kluckhohn and Strodtbeck value
orientations
_____________________________________________________
__________________________
I will ask you 25 questions. There are three possible answers to
each questions. Please listen
carefully to each question and then each of the three suggested
answers to that question. I can play
them again if you would like to listen to them again. We do not
want your name.
There are no right or wrong answers to these questions – we
want to know you you feel about
them. Take as much time as you need to answer them.
Here is the first one.
When our group sends a delegate to a meeting I think it best -
Relational
a) to let everyone discuss it until everyone agrees on the person
Collateral
b) to let the important leaders decide. They have more
experience than us Lineal
c) for a vote to be taken and the one with the most votes goes
even if
some people disagree
Individualistic
Now please tell me the answer which comes closest to the way
you feel.
Now tell me the answer which is your second choice.
Thanks. Here's the next one...
When I get sick I believe Humanity & Nature
a) doctors will be able to find a way to cure it Mastery
b) I should live properly so I don’t get sick Harmony
c) I cannot do much about it and just have to accept it
Subjugation
Here's the third...
Most people when they can do something wrong and get away
with it will - Human Nature
a) usually do it Evil
b) sometimes do it Mixture
c) hardly ever do it Good
The fourth question is...
When I send money for use overseas I think it should be spent
to - Time
a) make a better life for the future Future
b) make a better life now Present
c) keep the old ways and customs alive Past
8
Online Readings in Psychology and Culture, Unit 4, Subunit 4,
Chapter 3
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
It had been hypothesised that intergenerational values disparity
would be greatest among
the migrant families, whose teenagers had grown up in New
Zealand, and whose parents
in their homeland. On the other hand it was expected that
differences between the
generations would be least in the remote rural villages. In fact
the opposite was found. The
greatest intergenerational value disparities were found in the
remote villages, significantly
greater than those found in the Pacific towns, which in turn
were greater than the
disparities found in the migrant families in New Zealand. Next
came the Maori New
Zealanders, with the least disparity of all being between the
young Pakeha New
Zealanders and their parents.
In discussing these findings with South Pacific academics it
became clear that a
contributing variable which had not been taken into account was
that of modern education
and communication. Young people in the Pacific were listening
to radios, reading
newspapers and magazines, and, most importantly, going to
schools whose teachers,
even though of their own race and culture, had been trained in
modern training colleges
and universities. Consequently these young people were rapidly
becoming acculturated to
the Western Euro-American culture, whereas their parents
remained more traditional and
were only slowly changing. This disparity in what could be
called globalization of culture
was less apparent in the South Pacific towns and least in the
towns and cities of the host
country, New Zealand.
This study thus provided insights into the processes of culture
change, the
consequences of migration, and some of the factors influencing
relationships between
teenagers and their parents. Using the Kluckhohn and
Strodtbeck theory and applying it in
a practical study made these increased insights possible.
Developments of the Theory
Kluckhohn and Strodtbeck themselves suggested that their
theory was not complete.
Moreover they did not provide measures for all the orientations
they did propose. They
therefore left ample opportunity for further development of
their theory. An illustration of
this is the author's work in New Zealand (Hills, 1998). As has
been shown above, we
developed a clear, straightforward means of assessing
orientations – for the Nature of
Human Nature as well as for the other four value areas proposed
by Kluckhohn and
Strodtbeck. However, more recently we have also looked at
other basic questions for
which also all societies must provide answers. These answers
are limited in number, and
all alternatives are known to all societies. However they differ
in the ranking they give each
alternative. Examples include the allocation of space, the nature
of work, the relationship
between the genders, and the relationship between individual
and state. Listed below are
some alternative answers to these questions, and items
illustrating how the rankings given
to the alternative orientations can be assessed (see Table 4).
A questionnaire using these questions and others like them has
been tested in a
small pilot study and the results so far are encouraging.
However it has yet to be used in a
full-scale study. There are no doubt other great questions for
which all societies must find
preferred answers. The meaning of life and death, and the
nature of the supernatural and
9
Hills: Kluckhohn and Strodtbeck's Values Orientation Theory
Produced by The Berkeley Electronic Press, 2011
humanity's relationship to it, are two which come to mind. This
is further illustration of the
potential richness of the Kluckhohn and Strodtbeck theory.
Table 4
Proposed further basic values questions and alternative answers
to them
_____________________________________________________
___________________
Space
Should space belong to individuals, to groups (especially the
family) or to everybody?
It is most important that society guarantee
a) The right of each citizen to have a place they can call their
own Individuals
b) Each family a home of their own Families or groups
c) The public areas and spaces, available to all, but owned by
no one
person or group.
Everybody
Work
What should be the basic motivation for work? To make a
contribution to society, to have a sense
of personal achievement, or to attain financial security?
When deciding what courses to take, a university student should
give top priority to courses which
teach:
a) How to make a contribution to society Contribution
b) Subjects which are exciting or fulfilling Achievement
c) Subjects which will ensure a good salary after graduating
Financial security
Gender
How should society distribute roles, power and responsibility
between the genders?
The right and responsibility to make decisions which affect the
whole community should usually be
given to
a) Men Male
b) Women Female
c) Both men and women equally Both
The state-individual relationship
Should precedent right and responsibility be accorded the nation
or the individual?
When deciding how an important issue like ensuring that its
members have the best health
possible, it is best if a society ensures that
a) Each person takes full financial responsibility for their own
health care with
no subsidy from the state.
Individual
b) Free and full health care is provided for all citizens by the
government Nation
c) The individual and the government each pays a reasonable
proportion of
health care costs
Both
10
Online Readings in Psychology and Culture, Unit 4, Subunit 4,
Chapter 3
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
It has shortcomings, of course. As it deals with values, rather
than attitudes, it is general
rather than specific, and so can only be used to examine general
trends in behaviour, and
not used to predict specific behaviours in any one situation.
Moreover most behaviour is
multiply determined, and so the theory may be termed
simplistic, in that it attempts to
explain one dimension at a time. Its use of rankings and
preferences makes it difficult to
analyse statistically. Despite these faults it is a bold and elegant
attempt to express
something common to all humanity – the values on which so
much of society is based, and
from which our attitudes, cognition, emotions and behaviours
evolve.
Moreover, it is not the only theory of values proposed by
psychologists. As
mentioned above, Rokeach (1979) put forward a theory and an
instrument reflecting it
(The Rokeach Study of Values) which has been widely used and
has proved useful in
many different types of study. Hofstede (1980, 2001) surveyed
values in over 100 different
countries and came up with five basic value dimensions: Power
Distance, Uncertainty
Avoidance, Individualism, Masculinity/Femininity and Short-
term vs Long-term Orientation.
His work too has sparked a great deal of further research and is
the most studied values
theory currently in use. Yet another influential values theory
has been that of Schwartz
(1992). From studies of values held in over 50 countries, he
proposes 10 which manifest
universally in individuals (Achievement, Benevolence,
Conformity, Hedonism, Power,
Security, Self-direction, Stimulation, Tradition, Universalism)
and seven which appear
across cultures (Affective Autonomy, Conservatism, Egalitarian
Commitment, Harmony,
Hierarchy, Intellectual Autonomy and Mastery). Some
similarities between the Hofstede
and Schwartz theories can be detected, and Smith and Bond
(1998) suggest that as they
overlap almost completely although they were derived using
different methods, we are
close to reaching a universally applicable theory of values.
It is clear from this that the interest in values measurement
across cultures which was
initiated by Kluckhohn and Strodtbeck continues to accelerate.
We can use values both to
study change and variation within a culture, and differences and
similarities between
cultures. Although the Kluckhohn and Strodtbeck theory was
derived half-way though last
century it has generated much further research, which has in
turn generated new theories.
Though their work our understanding of ourselves as human
beings has been increased.
Conclusion
The psychological study of values worthwhile for several
reasons. Using the values
concept, the researcher can aim to cover the whole of life-space,
not just the positive and
the negative, as with attitudes. Values are central to human
thought, emotions and
behaviour. They are cross-culturally relevant and valid, and
finally, values allow both
between-group and within-group comparisons. If we accept that
values are important for
the psychologist to understand, then the Kluckhohn and
Strodtbeck theory of values
orientations is a useful and valid framework within which to
study them.
11
Hills: Kluckhohn and Strodtbeck's Values Orientation Theory
Produced by The Berkeley Electronic Press, 2011
References
Allport, G. W., Vernon, P. E. & Lindzey, G. (1931, 1951 &
1960). Study of values: A scale
for measuring the dominant interests in personality. Boston,
MA: Houghton Mifflin.
Berry, J. W. (1969). On cross-cultural comparability.
International Journal of Psychology,
4, 119-128
Hills, M. D. (1977). Values in the South Pacific. Paper
presented at the Annual Conference
of the New Zealand Psychological Society in Auckland, New
Zealand.
Hills, M. D. & Goneyali, E. (1980). Values in Fijian families
(Monograph). Hamilton, New
Zealan: University of Waikato, Department of Psychology.
Hills, M. D. (1998). Developing the Kluckhohn-Strodtbeck
Values Orientation Instrument in
New Zealand. Paper presented at the Biennial Conference of the
International
Association for Cross-Cultural Psychology. Bellingham, WA,
United States.
Hofstede, G. (1980). Culture's consequences: International
differences in work-related
values. Beverly Hills, CA.: Sage.
Hofstede, G. (2001). Culture's consequences: Comparing values,
behaviors, institutions
and organizations across nations. Beverly Hills, CA: Sage.
Kluckhohn, C. K. (1949). Mirror for man: the relation of
anthropology to modern life.
Berkeley, CA: Whittlesey House.
Kluckhohn, C. K. (1951). Values and value orientations in the
theory of action. In T.
Parsons and E. A. Shils (Eds.), Toward a general theory of
action. Cambridge, MA:
Harvard University Press.
Kluckhohn, F. R. & Strodtbeck, F. L. (1961). Variations in
value orientations. Evanston, IL:
Row, Peterson.
Kroeber, A. L. & Kluckhohn, C. K. (1952) Culture: A critical
review of concepts and
definitions. Cambridge, MA: Peabody Museum.
Lane, R. H. (1976). Polynesia and Europe meet: A new heritage.
Unpiublished master’s
thesis, University of Waikato, Hamilton, New Zealand,
Psychology Department.
Rokeach, M. (1979) Understanding human values: Individual
and societal. New York: The
Free Press.
Russo, K. (Ed). (1992). Our people, our land: perspectives on
the Columbus
Quincentenary. Seattle, WA: The Florence R Kluckhohn Center
and the Lummi
Indian tribe.
Russo, K. W. (Ed). (2000). Finding the middle ground: Insights
and applications of the
Value Orientations method. Yarmouth, ME: Intercultural Press.
Russo, K., Hills, M. D. et al. (1984). Value orientations in the
Lummi Indian community and
their commercial associates. Report to the Lummi Indian
Council. Bellingham, WA.
Schwartz, S. H. (1992). Universals in the content and structure
of values: Theoretical
advances and empirical tests in 20 cultures. In M.P. Zanna
(Ed.). Advances in
experimental social psychology (Vol 25, pp 1-65). San Diego,
CA: Academic Press.
Segall, M. H., Dasen, P. R., Berry, J. W., & Poortinga, Y. H.
(1999). Human behavior in
global perspective: An introduction to cross-cultural psychology
(2nd ed). Boston,
MA: Allyn and Bacon.
12
Online Readings in Psychology and Culture, Unit 4, Subunit 4,
Chapter 3
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
Smith, P. B., & Bond, M. H. (1998). Social psychology across
cultures (2nd ed.). London,
UK: Prentice Hall.
Wrightsman, L. S. (1992). Assumptions about human nature:
implications for researchers
and practitioners (2nd edition). Thousand Oaks, CA: Sage
publications.
About the Author
Michael Hills is a New Zealander teaching Social, Cross-
cultural and Disability Psychology
at the University of Waikato, Hamilton, New Zealand. His
master's degree examined the
development of ethnic awareness and attitudes in White and
Maori children, and his PhD
at the Australian National University, Canberra, focussed on
second-generation migrant
teenagers and their parents. Since then he has researched and
taught about the relations
between majority and minority ethnic groups, focussing
particularly on the indigenous
Maori and immigrant Polynesian minorities and their relations
with the White majority in
New Zealand. In recent years he has broadened this interest in
disadvantaged minority
groups to research the psychology of living and coping with
disabilities, especially
epilepsy. Currently he is developing Quality of Life measures
both for New Zealanders in
general, and those with disabilities in particular, as well as
researching culturally
appropriate ways to provide education and support to Maori
living and coping with
epilepsy.
Questions for Discussion
1. Define a value. Explain how a value affects human behavior.
2. What are the most important values you hold? Can you rank
them?
3. Where do you think your values came from?
4. How do the values you hold compare with those of others?
Your friends? Your family?
Most other people in your community?
5. Kluckhohn and Strodtbeck suggested five universal questions
which all human
societies must be able to answer. They suggested a sixth, and
this article suggests
three more. Can you think of any others? What might be some
of the possible answers
to them?
6. Most psychological research has relied on questionnaires to
study people's values.
What other methods of measuring values might be feasible?
7. What do you see as the relationship between values and
attitudes? Beliefs? Opinions?
Morality?
8. This article has reported two ways in which value
measurement has been practically
useful. Can you think of other situations in which understanding
and measuring
people's values might be useful?
13
Hills: Kluckhohn and Strodtbeck's Values Orientation Theory
Produced by The Berkeley Electronic Press, 2011
Related Websites
http://www.valuescenter.org/home.html
14
Online Readings in Psychology and Culture, Unit 4, Subunit 4,
Chapter 3
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
8-1-2002Kluckhohn and Strodtbeck's Values Orientation
TheoryMichael D. HillsRecommended CitationKluckhohn and
Strodtbeck's Values Orientation TheoryCreative Commons
License
Running Head: DIGITAL PRESERVATION OF EVIDENCE
Digital Preservation of Evidence
2
The effectiveness of the Innocence Project in Preservation of
Evidence
Introduction
Wrongful conviction is an international concern. American
prisons are full of various prisoners who were convicted
wrongly. The purpose of the development of the innocent
projects is to exonerate the wrongly convicted prisoners through
DNA testing and participate in criminal justice reformation to
prevent future injustices. Digital preservation of evidence is an
important aspect of Innocent Project by ensuring authenticity,
traceability, and accuracy of any proof. Preservation of data in
criminal justice is a complex process not because of the
dynamics of the digital world but the need to recreate the
context of use. In other words, there is a need for maintenance
of the data while only specific software may be compatible with
the available technology system in criminal justice. The
preservation phase is the initial stage of evidence recovery and
it involves seizing and protecting the suspect data without
interfering or altering the content of the data (Casey, 2011).
Cybercrimes, as well as their evidence, are growing
exponentially. This increase will eventually lead to the need to
evaluate the large quantity of information. The accuracy of a
secure storage of data may be of great benefit to support and
generate accuracy in all evidence. Digital research on
preservation of evidence has been a critical research area for the
past 20 years especially after the establishment of the Innocent
Project (Casey, 2011). The purpose of this paper is to have a
comprehensive overview of a digital crime system that can help
in the preservation of information with reference to the Innocent
Project.
The research question for the topic would be, how can a digital
criminal justice system help Preservation of Evidence?
Overview of Preservation of Digital Evidence
There is an increasing buzz inside the information management
systems especially on the challenges provided by the digital
storage system that may be lost for various reasons. But,
preservation of data is not only focused on maintenance of the
digital tools to ensure meaningful utilization in the future but
also ensure the digital objects to be preserved in their context
that they are understandable by future users. Within the
procedure of digital preservation of Innocent Project includes
safe-guarding long-term data loss, digital preservation requires
expertise and skills in information science and information
technology. Furthermore, it has an implication on social,
historical, economic and technology (Quick & Choo, 2014).
The social impact of Digital preservation of evidence
Digital preservation within the social set up allows the
community to have access to digital documentation stored and
who is has the ability to be disseminated publicly. Therefore,
digital preservation has a contribution to social set up of a
community by providing accurate records as well as improving
the social security. In no time, the community will have
information from various areas including scientific technology,
entertainment as well digital libraries including having a virtual
visit to a library. The historical implication of digital data
preservation will have an impact on the on the cultural heritage.
Digital preservation will eliminate the temporary lapse that
occurs when researching on historical data due to loss or
missing information. Looking at the economic implication,
financial sustainability is one of the factors to be investigated
during the installation of digital preservation devices. Also,
there is need to consider the prevailing cost of losing depending
on the type of data involved (Casey, 2011).
Important of evaluation of the topic
The main reason for the evaluation of the effectiveness of the
Innocent Project in the preservation of evidence is to investigate
the ability for the criminal institution to view, retrieve and
remain updated in the rapid changes in the criminal justice
technology. Information loss can be as a result of an attack by
virus, theft or outbreak of fire. A relevant digital system can
help in ensuring the availability of accurate information even
after any interference with the evidence. In other words, the
digital system should trace any form alteration while providing
the original data to help in judging a case. Ensuring there are
integrity and consistency of the evidence require periodic and
timely checks from the management to identify partial hardware
failures while triggering repair and maintenance by the
technical team (Quick & Choo, 2014).
Why the need for Digital Evidence Preservation
Majority of today's crimes have digital elements that include
DNA traces; this duplicates the amount of digital evidence
preserved for the specific period. It is the Innocent Project’s
role to ensure the use of the digital service to store evidence for
an investigation’s history. For the Innocent Project present
digital evidence in the court, the evidence must be collected,
analyzed by experts and preserved properly. But the current
system often involves multiple steps that may not meet the
changing and growing needs of the wave of technology. The
current operation may not handle the changing needs and it may
soon become economically unfeasible for the institution
responsible for performing such tasks. On the other hand, the
technology discovery has been at the peak in the current
century. Unless criminal justice institution and the Innocent
Project adopts to the new wave of technology, suspects can be
few steps ahead of them by utilizing the current technology to
hide or erase evidence especially that involves DNA (Turner,
2005).
Digital Evidence Today
For the proper and accurate preservation of digital evidence,
digital examiners must have the tactics to retrieve information
from cellular phones, tablets, desktops, laptops and other
external storage devices. Digital evidence comes from both the
victim and suspect since their personal device could provide
better information in solving the case. Other evidence that point
towards guilt such as threatening messages or emails needs to
be adequately preserved for the presentation to the court.
Innocent Project indicates that any move that can lead to the
alteration of the evidence will make it null and incapable of
solving a case. With the inevitable change of technology, the
law enforcement must work in hand with other partners, like
prosecutors and the court to establish policies that would lead to
the reliability of evidence preserved prior to the court
proceedings (Turner, 2005).
Determination of unsatisfied requirements
Lawyer and judges need to have a common understanding of the
elements that guarantee the admissibility of a digital proof from
the court. Across America, the legal framework is similar in
most courts. Inability to understand authentication of digital
evidence can lead to incorrect and reverse outcomes from the
federal court. These failures are as a result of incapacity to
properly authenticate the computer generated evidence or
improper storage of the evidence. To address these issues, the
court must develop a strategy to determine the admissibility of
digital evidence presented by witnesses or the Innocent Project.
Having uniformity in the standard of analysis of digital
evidence can lead to a tactical approach in judging cases
(Turner, 2005).
Conclusion
Whether investigating the wrongly convicted corporate or
criminal case, digital data is an important aspect of the
functioning of the Innocent Project. Hence it is the duty of
forensic experts to ensure that there is accuracy in the digital
evidence presented. Therefore storage of digital evidence
should be in such a way that it shouldn’t be altered during the
collection, analysis and the investigation process. Any digital
device can be an important source of evidence in case of any
crime but often the collection, management, and preservation of
this evidence are not done correctly. In summary, for a digital
data to be considered as accurate evidence, there is need to
ensure a high level of integrity, especially during preservation
(Turner, 2005).
References
Casey, E. (2011). Digital evidence and computer crime:
Forensic science, computers, and the internet. Academic press.
Turner, P. (2005). Unification of digital evidence from disparate
sources (digital evidence bags). Digital Investigation, 2(3), 223-
228.
Quick, D., & Choo, K. K. R. (2014). Data reduction and data
mining framework for digital forensic evidence: storage,
intelligence, review and archive.
HRMN 367 6382 Organizational Culture (2185) - Week 1 -
Basic Assumptions 21-27May2018
1. Kluckhohn and Strodtbecks Values Orientation Theory

More Related Content

Similar to Unit 4 General Psychological Issues in Cultural PerspectiveS.docx

Beyond four forces_the_evolution_of_psychotherapy (1)
Beyond four forces_the_evolution_of_psychotherapy (1)Beyond four forces_the_evolution_of_psychotherapy (1)
Beyond four forces_the_evolution_of_psychotherapy (1)jayapratha9
 
1chapter1 introduction-111109104048-phpapp02
1chapter1 introduction-111109104048-phpapp021chapter1 introduction-111109104048-phpapp02
1chapter1 introduction-111109104048-phpapp02Jessie Castaneda
 
Intro to Teaching Approaches in Secondary Social Studies.pptx
Intro to Teaching Approaches in Secondary Social Studies.pptxIntro to Teaching Approaches in Secondary Social Studies.pptx
Intro to Teaching Approaches in Secondary Social Studies.pptxDan Lhery Gregorious
 
1chapter1-introduction-111109104048-phpapp02.pptx
1chapter1-introduction-111109104048-phpapp02.pptx1chapter1-introduction-111109104048-phpapp02.pptx
1chapter1-introduction-111109104048-phpapp02.pptxDan Lhery Gregorious
 
A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups
A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups
A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups Sam Rany
 
Psych 41Ch 1
Psych 41Ch 1Psych 41Ch 1
Psych 41Ch 1ldelzeit
 
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdf
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdfSujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdf
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdfSujay Rao Mandavilli
 
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docx
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docxSujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docx
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docxSujay Rao Mandavilli
 
Berger - Chapter 1 (audio)
Berger - Chapter 1 (audio)Berger - Chapter 1 (audio)
Berger - Chapter 1 (audio)Wendybk
 
Doing research in social sciences power point
Doing research in social sciences power pointDoing research in social sciences power point
Doing research in social sciences power pointJOHNFRITSGERARDMOMBA1
 
Implications and scope of Cross cultural psychology
Implications and scope of Cross cultural psychologyImplications and scope of Cross cultural psychology
Implications and scope of Cross cultural psychologyLaiba Aftab Malik
 
Nature and functions of the Social Sciences. [Autosaved].pptx
Nature and functions of the Social Sciences. [Autosaved].pptxNature and functions of the Social Sciences. [Autosaved].pptx
Nature and functions of the Social Sciences. [Autosaved].pptxabby822352
 

Similar to Unit 4 General Psychological Issues in Cultural PerspectiveS.docx (20)

Chapter 7 Values
Chapter 7 ValuesChapter 7 Values
Chapter 7 Values
 
Berger chapter one
Berger chapter oneBerger chapter one
Berger chapter one
 
Key Debates in Psychology
Key Debates in PsychologyKey Debates in Psychology
Key Debates in Psychology
 
Beyond four forces_the_evolution_of_psychotherapy (1)
Beyond four forces_the_evolution_of_psychotherapy (1)Beyond four forces_the_evolution_of_psychotherapy (1)
Beyond four forces_the_evolution_of_psychotherapy (1)
 
1chapter1 introduction-111109104048-phpapp02
1chapter1 introduction-111109104048-phpapp021chapter1 introduction-111109104048-phpapp02
1chapter1 introduction-111109104048-phpapp02
 
Review lecture 1 chapter 1
Review lecture 1   chapter 1Review lecture 1   chapter 1
Review lecture 1 chapter 1
 
Intro to Teaching Approaches in Secondary Social Studies.pptx
Intro to Teaching Approaches in Secondary Social Studies.pptxIntro to Teaching Approaches in Secondary Social Studies.pptx
Intro to Teaching Approaches in Secondary Social Studies.pptx
 
1chapter1-introduction-111109104048-phpapp02.pptx
1chapter1-introduction-111109104048-phpapp02.pptx1chapter1-introduction-111109104048-phpapp02.pptx
1chapter1-introduction-111109104048-phpapp02.pptx
 
A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups
A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups
A Comparison of Youth’s Value Systems: The Case of Vietnamese Ethnic Groups
 
A comparison of youth’s value systems
A comparison of youth’s value systemsA comparison of youth’s value systems
A comparison of youth’s value systems
 
Berger ca8e lecch1
Berger ca8e lecch1Berger ca8e lecch1
Berger ca8e lecch1
 
Psych 41Ch 1
Psych 41Ch 1Psych 41Ch 1
Psych 41Ch 1
 
Ch1 introduction
Ch1 introductionCh1 introduction
Ch1 introduction
 
Social Psychiatry Manifesto
Social Psychiatry ManifestoSocial Psychiatry Manifesto
Social Psychiatry Manifesto
 
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdf
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdfSujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdf
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.pdf
 
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docx
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docxSujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docx
Sujay Quashing racism FINAL FINAL FINAL FINAL FINAL.docx
 
Berger - Chapter 1 (audio)
Berger - Chapter 1 (audio)Berger - Chapter 1 (audio)
Berger - Chapter 1 (audio)
 
Doing research in social sciences power point
Doing research in social sciences power pointDoing research in social sciences power point
Doing research in social sciences power point
 
Implications and scope of Cross cultural psychology
Implications and scope of Cross cultural psychologyImplications and scope of Cross cultural psychology
Implications and scope of Cross cultural psychology
 
Nature and functions of the Social Sciences. [Autosaved].pptx
Nature and functions of the Social Sciences. [Autosaved].pptxNature and functions of the Social Sciences. [Autosaved].pptx
Nature and functions of the Social Sciences. [Autosaved].pptx
 

More from marilucorr

Cover LetterOne aspect of strategic planning is to develop a str.docx
Cover LetterOne aspect of strategic planning is to develop a str.docxCover LetterOne aspect of strategic planning is to develop a str.docx
Cover LetterOne aspect of strategic planning is to develop a str.docxmarilucorr
 
Cover Letter, Resume, and Portfolio Toussaint Casimir.docx
Cover Letter, Resume, and Portfolio Toussaint Casimir.docxCover Letter, Resume, and Portfolio Toussaint Casimir.docx
Cover Letter, Resume, and Portfolio Toussaint Casimir.docxmarilucorr
 
Cover Executive Summary (mention organization, key ‘out-take.docx
Cover Executive Summary (mention organization, key ‘out-take.docxCover Executive Summary (mention organization, key ‘out-take.docx
Cover Executive Summary (mention organization, key ‘out-take.docxmarilucorr
 
couse name Enterprise risk management  From your research, dis.docx
couse name  Enterprise risk management  From your research, dis.docxcouse name  Enterprise risk management  From your research, dis.docx
couse name Enterprise risk management  From your research, dis.docxmarilucorr
 
Courts have reasoned that hospitals have a duty to reserve their b.docx
Courts have reasoned that hospitals have a duty to reserve their b.docxCourts have reasoned that hospitals have a duty to reserve their b.docx
Courts have reasoned that hospitals have a duty to reserve their b.docxmarilucorr
 
Court Operations and Sentencing GuidelinesPeriodically, se.docx
Court Operations and Sentencing GuidelinesPeriodically, se.docxCourt Operations and Sentencing GuidelinesPeriodically, se.docx
Court Operations and Sentencing GuidelinesPeriodically, se.docxmarilucorr
 
Course Competencies Learning ObjectivesCourse Learning Objectiv.docx
Course Competencies Learning ObjectivesCourse Learning Objectiv.docxCourse Competencies Learning ObjectivesCourse Learning Objectiv.docx
Course Competencies Learning ObjectivesCourse Learning Objectiv.docxmarilucorr
 
Coursework 2 – Presentation Report The aim of this 1000-word r.docx
Coursework 2 – Presentation Report  The aim of this 1000-word r.docxCoursework 2 – Presentation Report  The aim of this 1000-word r.docx
Coursework 2 – Presentation Report The aim of this 1000-word r.docxmarilucorr
 
CourseOverview-MarketingChannelConceptsLecture1.docx
CourseOverview-MarketingChannelConceptsLecture1.docxCourseOverview-MarketingChannelConceptsLecture1.docx
CourseOverview-MarketingChannelConceptsLecture1.docxmarilucorr
 
course-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docx
course-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docxcourse-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docx
course-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docxmarilucorr
 
COURSE  InfoTech in a Global Economy Do you feel that countri.docx
COURSE  InfoTech in a Global Economy Do you feel that countri.docxCOURSE  InfoTech in a Global Economy Do you feel that countri.docx
COURSE  InfoTech in a Global Economy Do you feel that countri.docxmarilucorr
 
Course Themes Guide The English 112 course will focus o.docx
Course Themes Guide  The English 112 course will focus o.docxCourse Themes Guide  The English 112 course will focus o.docx
Course Themes Guide The English 112 course will focus o.docxmarilucorr
 
Course SyllabusPrerequisitesThere are no prerequisites for PHI20.docx
Course SyllabusPrerequisitesThere are no prerequisites for PHI20.docxCourse SyllabusPrerequisitesThere are no prerequisites for PHI20.docx
Course SyllabusPrerequisitesThere are no prerequisites for PHI20.docxmarilucorr
 
COURSE SYLLABUSData Analysis and Reporting Spring 2019.docx
COURSE SYLLABUSData Analysis and Reporting Spring 2019.docxCOURSE SYLLABUSData Analysis and Reporting Spring 2019.docx
COURSE SYLLABUSData Analysis and Reporting Spring 2019.docxmarilucorr
 
COURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docx
COURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docxCOURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docx
COURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docxmarilucorr
 
Course SuccessHabits Matter1. Professors are influenced by you.docx
Course SuccessHabits Matter1. Professors are influenced by you.docxCourse SuccessHabits Matter1. Professors are influenced by you.docx
Course SuccessHabits Matter1. Professors are influenced by you.docxmarilucorr
 
Course ScenarioYou have been hired as the Human Resources Di.docx
Course ScenarioYou have been hired as the Human Resources Di.docxCourse ScenarioYou have been hired as the Human Resources Di.docx
Course ScenarioYou have been hired as the Human Resources Di.docxmarilucorr
 
Course ScenarioPresently, your multinational organization us.docx
Course ScenarioPresently, your multinational organization us.docxCourse ScenarioPresently, your multinational organization us.docx
Course ScenarioPresently, your multinational organization us.docxmarilucorr
 
COURSE RTM 300 (Recreation and Community Development (V. Ward)).docx
COURSE RTM 300 (Recreation and Community Development (V. Ward)).docxCOURSE RTM 300 (Recreation and Community Development (V. Ward)).docx
COURSE RTM 300 (Recreation and Community Development (V. Ward)).docxmarilucorr
 
Course Retail ManagementPart1DraftPart2Fin.docx
Course Retail ManagementPart1DraftPart2Fin.docxCourse Retail ManagementPart1DraftPart2Fin.docx
Course Retail ManagementPart1DraftPart2Fin.docxmarilucorr
 

More from marilucorr (20)

Cover LetterOne aspect of strategic planning is to develop a str.docx
Cover LetterOne aspect of strategic planning is to develop a str.docxCover LetterOne aspect of strategic planning is to develop a str.docx
Cover LetterOne aspect of strategic planning is to develop a str.docx
 
Cover Letter, Resume, and Portfolio Toussaint Casimir.docx
Cover Letter, Resume, and Portfolio Toussaint Casimir.docxCover Letter, Resume, and Portfolio Toussaint Casimir.docx
Cover Letter, Resume, and Portfolio Toussaint Casimir.docx
 
Cover Executive Summary (mention organization, key ‘out-take.docx
Cover Executive Summary (mention organization, key ‘out-take.docxCover Executive Summary (mention organization, key ‘out-take.docx
Cover Executive Summary (mention organization, key ‘out-take.docx
 
couse name Enterprise risk management  From your research, dis.docx
couse name  Enterprise risk management  From your research, dis.docxcouse name  Enterprise risk management  From your research, dis.docx
couse name Enterprise risk management  From your research, dis.docx
 
Courts have reasoned that hospitals have a duty to reserve their b.docx
Courts have reasoned that hospitals have a duty to reserve their b.docxCourts have reasoned that hospitals have a duty to reserve their b.docx
Courts have reasoned that hospitals have a duty to reserve their b.docx
 
Court Operations and Sentencing GuidelinesPeriodically, se.docx
Court Operations and Sentencing GuidelinesPeriodically, se.docxCourt Operations and Sentencing GuidelinesPeriodically, se.docx
Court Operations and Sentencing GuidelinesPeriodically, se.docx
 
Course Competencies Learning ObjectivesCourse Learning Objectiv.docx
Course Competencies Learning ObjectivesCourse Learning Objectiv.docxCourse Competencies Learning ObjectivesCourse Learning Objectiv.docx
Course Competencies Learning ObjectivesCourse Learning Objectiv.docx
 
Coursework 2 – Presentation Report The aim of this 1000-word r.docx
Coursework 2 – Presentation Report  The aim of this 1000-word r.docxCoursework 2 – Presentation Report  The aim of this 1000-word r.docx
Coursework 2 – Presentation Report The aim of this 1000-word r.docx
 
CourseOverview-MarketingChannelConceptsLecture1.docx
CourseOverview-MarketingChannelConceptsLecture1.docxCourseOverview-MarketingChannelConceptsLecture1.docx
CourseOverview-MarketingChannelConceptsLecture1.docx
 
course-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docx
course-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docxcourse-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docx
course-text-booksKeri E. Pearlson_ Carol S. Saunders - Managing.docx
 
COURSE  InfoTech in a Global Economy Do you feel that countri.docx
COURSE  InfoTech in a Global Economy Do you feel that countri.docxCOURSE  InfoTech in a Global Economy Do you feel that countri.docx
COURSE  InfoTech in a Global Economy Do you feel that countri.docx
 
Course Themes Guide The English 112 course will focus o.docx
Course Themes Guide  The English 112 course will focus o.docxCourse Themes Guide  The English 112 course will focus o.docx
Course Themes Guide The English 112 course will focus o.docx
 
Course SyllabusPrerequisitesThere are no prerequisites for PHI20.docx
Course SyllabusPrerequisitesThere are no prerequisites for PHI20.docxCourse SyllabusPrerequisitesThere are no prerequisites for PHI20.docx
Course SyllabusPrerequisitesThere are no prerequisites for PHI20.docx
 
COURSE SYLLABUSData Analysis and Reporting Spring 2019.docx
COURSE SYLLABUSData Analysis and Reporting Spring 2019.docxCOURSE SYLLABUSData Analysis and Reporting Spring 2019.docx
COURSE SYLLABUSData Analysis and Reporting Spring 2019.docx
 
COURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docx
COURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docxCOURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docx
COURSE SYLLABUS ADDENDUM INTEGRATED CASE ANALYSIS CRITERIA.docx
 
Course SuccessHabits Matter1. Professors are influenced by you.docx
Course SuccessHabits Matter1. Professors are influenced by you.docxCourse SuccessHabits Matter1. Professors are influenced by you.docx
Course SuccessHabits Matter1. Professors are influenced by you.docx
 
Course ScenarioYou have been hired as the Human Resources Di.docx
Course ScenarioYou have been hired as the Human Resources Di.docxCourse ScenarioYou have been hired as the Human Resources Di.docx
Course ScenarioYou have been hired as the Human Resources Di.docx
 
Course ScenarioPresently, your multinational organization us.docx
Course ScenarioPresently, your multinational organization us.docxCourse ScenarioPresently, your multinational organization us.docx
Course ScenarioPresently, your multinational organization us.docx
 
COURSE RTM 300 (Recreation and Community Development (V. Ward)).docx
COURSE RTM 300 (Recreation and Community Development (V. Ward)).docxCOURSE RTM 300 (Recreation and Community Development (V. Ward)).docx
COURSE RTM 300 (Recreation and Community Development (V. Ward)).docx
 
Course Retail ManagementPart1DraftPart2Fin.docx
Course Retail ManagementPart1DraftPart2Fin.docxCourse Retail ManagementPart1DraftPart2Fin.docx
Course Retail ManagementPart1DraftPart2Fin.docx
 

Recently uploaded

Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 

Recently uploaded (20)

Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 

Unit 4 General Psychological Issues in Cultural PerspectiveS.docx

  • 1. Unit 4 General Psychological Issues in Cultural Perspective Subunit 4 Personality and Values Across Cultures Article 3 8-1-2002 Kluckhohn and Strodtbeck's Values Orientation Theory Michael D. Hills University of Wikato, New Zealand, [email protected] This Online Readings in Psychology and Culture Article is brought to you for free and open access (provided uses are educational in nature)by IACCP and [email protected] Copyright © 2002 International Association for Cross-Cultural Psychology. All Rights Reserved. ISBN 978-0-9845627-0-1 Recommended Citation Hills, M. D. (2002). Kluckhohn and Strodtbeck's Values Orientation Theory. Online Readings in Psychology and Culture, 4(4). http://dx.doi.org/10.9707/2307- 0919.1040 http://scholarworks.gvsu.edu/orpc/ http://scholarworks.gvsu.edu/orpc/ http://scholarworks.gvsu.edu/orpc/vol4 http://scholarworks.gvsu.edu/orpc/vol4/iss4 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 http://dx.doi.org/10.9707/2307-0919.1040 http://scholarworks.gvsu.edu/orpc/
  • 2. http://www.iaccp.org/drupal/ mailto:[email protected] Kluckhohn and Strodtbeck's Values Orientation Theory Abstract People's attitudes are based on the relatively few, stable values they hold. Kluckhohn and Strodtbeck's (1961) Values Orientation Theory proposes that all human societies must answer a limited number of universal problems, that the value- based solutions are limited in number and universally known, but that different cultures have different preferences among them. Suggested questions include humans' relations with time, nature and each other, as well as basic human motives and the nature of human nature. Kluckhohn and Strodtbeck suggested alternate answers to all five, developed culture- specific measures of each, and described the value orientation profiles of five SW USA cultural groups. Their theory has since been tested in many other cultures, and used to help negotiating ethnic groups understand one another, and to examine the inter-generational value changes caused by migration. Other theories of universal values (Rokeach, Hofstede, Schwartz) have produced value concepts sufficiently similar to suggest that a truly universal set of human values does exist and that cross-cultural psychologists are close to discovering what they are. Creative Commons License
  • 3. This work is licensed under a Creative Commons Attribution- Noncommercial-No Derivative Works 3.0 License. This article is available in Online Readings in Psychology and Culture: http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 http://creativecommons.org/licenses/by-nc-nd/3.0/ http://creativecommons.org/licenses/by-nc-nd/3.0/ http://creativecommons.org/licenses/by-nc-nd/3.0/ http://creativecommons.org/licenses/by-nc-nd/3.0/ http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 INTRODUCTION Cross-cultural psychology has two broad aims: to understand the differences between human beings who come from different cultural backgrounds, and to understand the similarities between all human beings. The similarities may be sought at all levels – from the physiological (our eyes are able to perceive colour) through the cognitive (we are also able to perceive perspective, or relative distance), to the personal (we can be both happy and sad, gentle or aggressive) to the social (we all relate to our parents and siblings), to the cultural (we all share cultural norms with others of the same cultural background).
  • 4. These cultural norms can take a variety of forms. They may be quite concrete and specific, like the type of clothing we find acceptable on a given occasion, or extremely complex and abstract, as are our religious beliefs. An important type of norm is the concept we have of ourselves in relation to other objects and people. These may range from our belief about the nature of human nature (Wrightsman, 1992), to the opinions we hold (our political opinions, for instance) to the attitudes we have toward a variety of concepts which we hold. Attitudes have long been studied by psychologists – especially social psychologists. For the first half of the twentieth century, it was believed that if we could measure them accurately, they would enable us to predict human behaviour. And predicting behaviour is what all psychology is about. However, as we became more psychometrically sophisticated, and able to measure attitudes accurately with instruments such as the Likert summated ratings scale, we
  • 5. learned that attitudes are much more complex than we had realised, and that they have to be measured very carefully, and a number of other factors such as context and strength taken into account before any accuracy of prediction could be claimed. Moreover we all have so many attitudes, they change so readily, and they vary so much over time and situation, that any one attitude can predict only a relatively small amount of behaviour. Social psychologists therefore started looking for more fundamental, slower changing concept which might give more reliable behavioural prediction. One such concept is the values which a person holds. Values are seen as being relatively few in number. Perhaps the best-known student of values is Rokeach (1979), who suggests that there are at most 36 values held by human beings. Moreover they are considered to be widely, and perhaps universally held. Concepts such as honesty and courage, peace and wisdom, are recognised in all human cultures. On the other hand, Hofstede (1980, 2001), in a huge
  • 6. world-wide study, has been able to find no more than five which are universally held. Nevertheless the idea that there are basic human values, and that they are measurable, has been exciting psychologists to investigate them for many years, from Allport, Vernon and Lindzey in 1931 to the present day. It has been widely accepted that uncovering those values, and devising means of measuring them, would facilitate valuable insight into the similarities and differences between human beings from differing cultural backgrounds. One theory of basic human values which has been very influential is that of Kluckhohn and Strodtbeck (1961). Florence Kluckhohn and Fred Strodtbeck set out to operationalise a theoretical approach to the values concept developed by Florence's 3 Hills: Kluckhohn and Strodtbeck's Values Orientation Theory Produced by The Berkeley Electronic Press, 2011
  • 7. husband, Clyde Kluckhohn (1949, 1952). He argued that humans share biological traits and characteristics which form the basis for the development of culture, and that people typically feel their own cultural beliefs and practices are normal and natural, and those of others are strange, or even inferior or abnormal. He defined a value as: "A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means and ends of action." (Kluckhohn, 1951, p 395). Florence Kluckhohn and Fred Strodtbeck (1961) developed a theory which put these principles into action. They started with three basic assumptions: • "There is a limited number of common human problems for which all peoples must at all times find some solution". • "While there is variability in solutions of all the problems, it is neither limitless nor
  • 8. random but is definitely variable within a range of possible solutions". • "All alternatives of all solutions are present in all societies at all times but are differentially preferred". They suggested that the solutions for these problems preferred by a given society reflects that society's values. Consequently, measurement of the preferred solutions would indicate the values espoused by that society. They suggested five basic types of problem to be solved by every society: • On what aspect of time should we primarily focus – past, present or future? • What is the relationship between Humanity and its natural environment – mastery, submission or harmony? • How should individuals relate with others – hierarchically (which they called "Lineal"), as equals ("Collateral"), or according to their individual merit?
  • 9. • What is the prime motivation for behaviour – to express one's self ("Being"), to grow ("Being-in-becoming"), or to achieve? • What is the nature of human nature – good, bad ("Evil") or a mixture? Kluckhohn and Strodtbeck (1961) also suggested a sixth value dimension of Space (Here, There, or Far Away) but did not explore it further. They then speled out the possible answers to each of the questions, arguing that the preferred answer in any society reflects the basic orientation of the society to that aspect of its environment. The orientations to each question are shown in Table 1. In proposing orientations to the Nature of Human nature question, Kluckhohn and Strodtbeck suggested that there are two dimensions involved – good, bad or mixed, and that of mutability, or whether we are born the way we are and cannot change, or can learn to change (in either direction). Moreover they suggested that "mixed" may mean either both good and bad, or neutral. Taking all these considerations
  • 10. into account simultaneously gives us the possible orientations shown in Table 2. 4 Online Readings in Psychology and Culture, Unit 4, Subunit 4, Chapter 3 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 Table 1. Four basic questions and the value orientations reflected in their answers. Question Orientation Description Time Past We focus on the past (the time before now), and on preserving and maintaining traditional teachings and beliefs. Present We focus on the present (what is now), and on accommodating changes in beliefs and traditions. Future We focus on the future (the time to come), planning ahead, and seeking new ways to replace the old.
  • 11. Humanity and Natural Environment Mastery We can and should exercise total control over the forces of, and in, nature and the super-natural Harmonious We can and should exercise partial but not total control by living in a balance with the natural forces Submissive We cannot and should not exercise control over natural forces but, rather, are subject to the higher power of these forces. Relating to other people Hierarchical (“Lineal”) Emphasis on hierarchical principles and deferring to higher authority or authorities within the group As equals (“Collateral”) Emphasis on consensus within the extended group of equals Individualistic Emphasis on the individual or individual
  • 12. families within the group who make decisions independently from others Motive for behaving Being Our motivation is internal, emphasising activity valued by our self but not necessarily by others in the group Being-in-becoming Motivation is to develop and grow in abilities which are valued by us, although not necessarily by others Achievement (“Doing”) Our motivation is external to us, emphasising activity that is both valued by ourselves and is approved by others in our group. Having set out their theory, Kluckhohn and Strodtbeck (1961) then proposed a means of measuring the orientations it produced. They suggested
  • 13. intensive interviewing be used, with a series of probing questions exploring each of the value dimensions with the interviewee. However they also recognised that many people find it difficult to think in the abstract, so suggested that real-life situations be outlined which involved the particular value being investigated. This led to the moral dilemma approach used by Kohlberg in his 5 Hills: Kluckhohn and Strodtbeck's Values Orientation Theory Produced by The Berkeley Electronic Press, 2011 studies of morality a decade later. Moreover Kluckhohn and Strodtbeck (1961) also stressed that the real-life situations used must be appropriate to the culture of the people being studied. This was an early attempt to provide a solution to the emic-etic dilemma outlined by Berry (1969) some years later, and appears similar to the solution to the dilemma proposed by Segall et al. in the 1990s.
  • 14. Table 2 Orientations possible in answering the question on the Nature of Human Nature. Question Orientation Description Nature of Human Nature evil/mutable Born evil, but can learn to be good. However danger of regression always present. evil/immutable Born evil and incapable of being changed. Therefore requires salvation by an external force. mixture/mutable Has both good and bad traits, but can learn to be either better or worse. mixture/immutable Has both good and bad traits, and their profile cannot be changed neutral/mutable Born neither good nor bad, but can learn both good and bad traits neutral/immutable Born neither good nor bad, and this
  • 15. profile cannot be changed good/mutable Basically good, but subject to corruption good/immutable Basically good, and will always remain so. To test their theory out, Kluckhohn and Strodtbeck (1961) interviewed members of five different cultural groups in the South-West USA. These included itinerant Navaho, Mexican-Americans, Texan homesteaders, Mormon villagers, and Zuni pueblo dwellers. In doing so, however, they did not attempt to develop measures of the Nature of Human Nature orientations, finding them too complex. For the remaining four dimensions, however they were able to develop real-life situations relevant to all five cultural groups, and questions to probe the value orientations used by members of those cultures in dealing with the situations involved. They were then able to draw value profiles of each group, showing the ways in which they differed from each other, and the ways in which
  • 16. they were similar. All of this work was published in their 1961 book, and immediately made a strong impact on cross-cultural psychologists. Since then other theorists have also developed theories of universal values – notably Rokeach (1979), Hofstede (1980, 2001) and Schwartz (1992). However the theory developed by Kluckhohn and Strodtbeck (1961) remains widely used and has sparked a 6 Online Readings in Psychology and Culture, Unit 4, Subunit 4, Chapter 3 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 good deal of research – as any good theory should. A conference of users of the theory in 1998 (Russo, 2000), for instance, attracted over 400 delegates. Applications of the Theory Nevertheless the question remains: what use is such a theory? The work of Russo (1992; Russo, Hill et al., 1984) clearly demonstrates a very practical
  • 17. employment of a theory of universal human values. Russo has worked for a Native American tribe, the Lummi of Washington state, for more than two decades, using the Kluckhohn and Strodtbeck theory to help them bring themselves to an ever higher standard of living. The Lummi have their own reserve territory on the Western coast near the Canadian border. There they pursue their traditional industry of deep sea fishing, as well as more recent trades such as liquor retailing. Their success in these and other enterprises depends on their being able to relate successfully to the predominantly white American majority population surrounding them. The majority population forms the bulk of potential customers for their products, and at the same time is the prime source of food, clothing and manufactured goods. Moreover its members control such vital necessities as access to power, water and timber. Members of the cultural majority must also be negotiated with concerning issues such as taxes and transport.
  • 18. The Lummi have therefore realised that it is vitally important that they understand the cultural mores of the majority if they are to interact successful with them. Issues such as the assumed basic motives for behaviour, the importance or otherwise of tradition, relationships between older and younger generations, accepted modes of decision- making, etc have to be understood before harmonious and successful discussion can take place. Toward this end Russo has developed measures to assess the preferred value orientations of the majority, and of the Lummi themselves. Differences and similarities have been clearly demarcated, and each party to potential negotiations made aware of them. Thus when Lummi leaders go to discuss trade, taxes, utilities or transport with local business people and officials, they are aware of the world views of those with whom they are discussing, and of the similarities and differences between themselves and their
  • 19. neighbours. Such foreknowledge has resulted in a successful and harmonious relationship between the two cultural groups for many years. This testifies to both the importance of understanding each others' values, and the efficacy of the Kluckhohn and Strodtbeck theory in doing so. Another way in which the theory has been used is to examine changes in cultural mores over time. An example of this were the studies undertaken by Hills (1977, 1980) and Lane (1976) of changes in the disparity in values between young people and their parents as a result of migration. Using the Kluckhohn and Strodtbeck theory, they developed a fixed-alternative, 25-item questionnaire to assess respondents' value orientations in the five question areas (see Table 3). Having tested the questionnaire for reliability and face validity, they had it translated and back- translated into several appropriate languages. It was then tape-recorded in each of these languages, as read by a 7
  • 20. Hills: Kluckhohn and Strodtbeck's Values Orientation Theory Produced by The Berkeley Electronic Press, 2011 native speaker of each language. The tape recording was then used as the prime instrument in orally administering the questionnaire. Using this technique they administered it to young people, both male and female, aged between 16 and 18, and to their parents, both mother and father. Samples were taken from some of the cultures from which large numbers of people migrated from the South Pacific to New Zealand in the 1960s and 70s – Samoa, Fiji and the Cook Islands. Moreover samples within each of those countries were taken not just from the main towns, but from selected remote back- country villages as well. Comparison groups of both Maori and Pakeha (white) New Zealanders were also obtained. Data was analysed in terms of the inter-generational disparity in values demonstrated by each group.
  • 21. Table 3 Examples of items measuring Kluckhohn and Strodtbeck value orientations _____________________________________________________ __________________________ I will ask you 25 questions. There are three possible answers to each questions. Please listen carefully to each question and then each of the three suggested answers to that question. I can play them again if you would like to listen to them again. We do not want your name. There are no right or wrong answers to these questions – we want to know you you feel about them. Take as much time as you need to answer them. Here is the first one. When our group sends a delegate to a meeting I think it best - Relational a) to let everyone discuss it until everyone agrees on the person Collateral b) to let the important leaders decide. They have more experience than us Lineal c) for a vote to be taken and the one with the most votes goes
  • 22. even if some people disagree Individualistic Now please tell me the answer which comes closest to the way you feel. Now tell me the answer which is your second choice. Thanks. Here's the next one... When I get sick I believe Humanity & Nature a) doctors will be able to find a way to cure it Mastery b) I should live properly so I don’t get sick Harmony c) I cannot do much about it and just have to accept it Subjugation Here's the third... Most people when they can do something wrong and get away with it will - Human Nature a) usually do it Evil b) sometimes do it Mixture c) hardly ever do it Good The fourth question is... When I send money for use overseas I think it should be spent
  • 23. to - Time a) make a better life for the future Future b) make a better life now Present c) keep the old ways and customs alive Past 8 Online Readings in Psychology and Culture, Unit 4, Subunit 4, Chapter 3 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 It had been hypothesised that intergenerational values disparity would be greatest among the migrant families, whose teenagers had grown up in New Zealand, and whose parents in their homeland. On the other hand it was expected that differences between the generations would be least in the remote rural villages. In fact the opposite was found. The greatest intergenerational value disparities were found in the remote villages, significantly greater than those found in the Pacific towns, which in turn were greater than the
  • 24. disparities found in the migrant families in New Zealand. Next came the Maori New Zealanders, with the least disparity of all being between the young Pakeha New Zealanders and their parents. In discussing these findings with South Pacific academics it became clear that a contributing variable which had not been taken into account was that of modern education and communication. Young people in the Pacific were listening to radios, reading newspapers and magazines, and, most importantly, going to schools whose teachers, even though of their own race and culture, had been trained in modern training colleges and universities. Consequently these young people were rapidly becoming acculturated to the Western Euro-American culture, whereas their parents remained more traditional and were only slowly changing. This disparity in what could be called globalization of culture was less apparent in the South Pacific towns and least in the towns and cities of the host country, New Zealand.
  • 25. This study thus provided insights into the processes of culture change, the consequences of migration, and some of the factors influencing relationships between teenagers and their parents. Using the Kluckhohn and Strodtbeck theory and applying it in a practical study made these increased insights possible. Developments of the Theory Kluckhohn and Strodtbeck themselves suggested that their theory was not complete. Moreover they did not provide measures for all the orientations they did propose. They therefore left ample opportunity for further development of their theory. An illustration of this is the author's work in New Zealand (Hills, 1998). As has been shown above, we developed a clear, straightforward means of assessing orientations – for the Nature of Human Nature as well as for the other four value areas proposed by Kluckhohn and Strodtbeck. However, more recently we have also looked at other basic questions for which also all societies must provide answers. These answers
  • 26. are limited in number, and all alternatives are known to all societies. However they differ in the ranking they give each alternative. Examples include the allocation of space, the nature of work, the relationship between the genders, and the relationship between individual and state. Listed below are some alternative answers to these questions, and items illustrating how the rankings given to the alternative orientations can be assessed (see Table 4). A questionnaire using these questions and others like them has been tested in a small pilot study and the results so far are encouraging. However it has yet to be used in a full-scale study. There are no doubt other great questions for which all societies must find preferred answers. The meaning of life and death, and the nature of the supernatural and 9 Hills: Kluckhohn and Strodtbeck's Values Orientation Theory Produced by The Berkeley Electronic Press, 2011
  • 27. humanity's relationship to it, are two which come to mind. This is further illustration of the potential richness of the Kluckhohn and Strodtbeck theory. Table 4 Proposed further basic values questions and alternative answers to them _____________________________________________________ ___________________ Space Should space belong to individuals, to groups (especially the family) or to everybody? It is most important that society guarantee a) The right of each citizen to have a place they can call their own Individuals b) Each family a home of their own Families or groups c) The public areas and spaces, available to all, but owned by no one person or group. Everybody Work
  • 28. What should be the basic motivation for work? To make a contribution to society, to have a sense of personal achievement, or to attain financial security? When deciding what courses to take, a university student should give top priority to courses which teach: a) How to make a contribution to society Contribution b) Subjects which are exciting or fulfilling Achievement c) Subjects which will ensure a good salary after graduating Financial security Gender How should society distribute roles, power and responsibility between the genders? The right and responsibility to make decisions which affect the whole community should usually be given to a) Men Male b) Women Female c) Both men and women equally Both The state-individual relationship
  • 29. Should precedent right and responsibility be accorded the nation or the individual? When deciding how an important issue like ensuring that its members have the best health possible, it is best if a society ensures that a) Each person takes full financial responsibility for their own health care with no subsidy from the state. Individual b) Free and full health care is provided for all citizens by the government Nation c) The individual and the government each pays a reasonable proportion of health care costs Both 10 Online Readings in Psychology and Culture, Unit 4, Subunit 4, Chapter 3 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3
  • 30. It has shortcomings, of course. As it deals with values, rather than attitudes, it is general rather than specific, and so can only be used to examine general trends in behaviour, and not used to predict specific behaviours in any one situation. Moreover most behaviour is multiply determined, and so the theory may be termed simplistic, in that it attempts to explain one dimension at a time. Its use of rankings and preferences makes it difficult to analyse statistically. Despite these faults it is a bold and elegant attempt to express something common to all humanity – the values on which so much of society is based, and from which our attitudes, cognition, emotions and behaviours evolve. Moreover, it is not the only theory of values proposed by psychologists. As mentioned above, Rokeach (1979) put forward a theory and an instrument reflecting it (The Rokeach Study of Values) which has been widely used and has proved useful in many different types of study. Hofstede (1980, 2001) surveyed
  • 31. values in over 100 different countries and came up with five basic value dimensions: Power Distance, Uncertainty Avoidance, Individualism, Masculinity/Femininity and Short- term vs Long-term Orientation. His work too has sparked a great deal of further research and is the most studied values theory currently in use. Yet another influential values theory has been that of Schwartz (1992). From studies of values held in over 50 countries, he proposes 10 which manifest universally in individuals (Achievement, Benevolence, Conformity, Hedonism, Power, Security, Self-direction, Stimulation, Tradition, Universalism) and seven which appear across cultures (Affective Autonomy, Conservatism, Egalitarian Commitment, Harmony, Hierarchy, Intellectual Autonomy and Mastery). Some similarities between the Hofstede and Schwartz theories can be detected, and Smith and Bond (1998) suggest that as they overlap almost completely although they were derived using different methods, we are close to reaching a universally applicable theory of values.
  • 32. It is clear from this that the interest in values measurement across cultures which was initiated by Kluckhohn and Strodtbeck continues to accelerate. We can use values both to study change and variation within a culture, and differences and similarities between cultures. Although the Kluckhohn and Strodtbeck theory was derived half-way though last century it has generated much further research, which has in turn generated new theories. Though their work our understanding of ourselves as human beings has been increased. Conclusion The psychological study of values worthwhile for several reasons. Using the values concept, the researcher can aim to cover the whole of life-space, not just the positive and the negative, as with attitudes. Values are central to human thought, emotions and behaviour. They are cross-culturally relevant and valid, and finally, values allow both between-group and within-group comparisons. If we accept that values are important for
  • 33. the psychologist to understand, then the Kluckhohn and Strodtbeck theory of values orientations is a useful and valid framework within which to study them. 11 Hills: Kluckhohn and Strodtbeck's Values Orientation Theory Produced by The Berkeley Electronic Press, 2011 References Allport, G. W., Vernon, P. E. & Lindzey, G. (1931, 1951 & 1960). Study of values: A scale for measuring the dominant interests in personality. Boston, MA: Houghton Mifflin. Berry, J. W. (1969). On cross-cultural comparability. International Journal of Psychology, 4, 119-128 Hills, M. D. (1977). Values in the South Pacific. Paper presented at the Annual Conference of the New Zealand Psychological Society in Auckland, New Zealand. Hills, M. D. & Goneyali, E. (1980). Values in Fijian families (Monograph). Hamilton, New
  • 34. Zealan: University of Waikato, Department of Psychology. Hills, M. D. (1998). Developing the Kluckhohn-Strodtbeck Values Orientation Instrument in New Zealand. Paper presented at the Biennial Conference of the International Association for Cross-Cultural Psychology. Bellingham, WA, United States. Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA.: Sage. Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions and organizations across nations. Beverly Hills, CA: Sage. Kluckhohn, C. K. (1949). Mirror for man: the relation of anthropology to modern life. Berkeley, CA: Whittlesey House. Kluckhohn, C. K. (1951). Values and value orientations in the theory of action. In T. Parsons and E. A. Shils (Eds.), Toward a general theory of action. Cambridge, MA: Harvard University Press. Kluckhohn, F. R. & Strodtbeck, F. L. (1961). Variations in
  • 35. value orientations. Evanston, IL: Row, Peterson. Kroeber, A. L. & Kluckhohn, C. K. (1952) Culture: A critical review of concepts and definitions. Cambridge, MA: Peabody Museum. Lane, R. H. (1976). Polynesia and Europe meet: A new heritage. Unpiublished master’s thesis, University of Waikato, Hamilton, New Zealand, Psychology Department. Rokeach, M. (1979) Understanding human values: Individual and societal. New York: The Free Press. Russo, K. (Ed). (1992). Our people, our land: perspectives on the Columbus Quincentenary. Seattle, WA: The Florence R Kluckhohn Center and the Lummi Indian tribe. Russo, K. W. (Ed). (2000). Finding the middle ground: Insights and applications of the Value Orientations method. Yarmouth, ME: Intercultural Press. Russo, K., Hills, M. D. et al. (1984). Value orientations in the Lummi Indian community and
  • 36. their commercial associates. Report to the Lummi Indian Council. Bellingham, WA. Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 cultures. In M.P. Zanna (Ed.). Advances in experimental social psychology (Vol 25, pp 1-65). San Diego, CA: Academic Press. Segall, M. H., Dasen, P. R., Berry, J. W., & Poortinga, Y. H. (1999). Human behavior in global perspective: An introduction to cross-cultural psychology (2nd ed). Boston, MA: Allyn and Bacon. 12 Online Readings in Psychology and Culture, Unit 4, Subunit 4, Chapter 3 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 Smith, P. B., & Bond, M. H. (1998). Social psychology across cultures (2nd ed.). London, UK: Prentice Hall. Wrightsman, L. S. (1992). Assumptions about human nature:
  • 37. implications for researchers and practitioners (2nd edition). Thousand Oaks, CA: Sage publications. About the Author Michael Hills is a New Zealander teaching Social, Cross- cultural and Disability Psychology at the University of Waikato, Hamilton, New Zealand. His master's degree examined the development of ethnic awareness and attitudes in White and Maori children, and his PhD at the Australian National University, Canberra, focussed on second-generation migrant teenagers and their parents. Since then he has researched and taught about the relations between majority and minority ethnic groups, focussing particularly on the indigenous Maori and immigrant Polynesian minorities and their relations with the White majority in New Zealand. In recent years he has broadened this interest in disadvantaged minority groups to research the psychology of living and coping with disabilities, especially epilepsy. Currently he is developing Quality of Life measures both for New Zealanders in
  • 38. general, and those with disabilities in particular, as well as researching culturally appropriate ways to provide education and support to Maori living and coping with epilepsy. Questions for Discussion 1. Define a value. Explain how a value affects human behavior. 2. What are the most important values you hold? Can you rank them? 3. Where do you think your values came from? 4. How do the values you hold compare with those of others? Your friends? Your family? Most other people in your community? 5. Kluckhohn and Strodtbeck suggested five universal questions which all human societies must be able to answer. They suggested a sixth, and this article suggests three more. Can you think of any others? What might be some of the possible answers to them? 6. Most psychological research has relied on questionnaires to study people's values.
  • 39. What other methods of measuring values might be feasible? 7. What do you see as the relationship between values and attitudes? Beliefs? Opinions? Morality? 8. This article has reported two ways in which value measurement has been practically useful. Can you think of other situations in which understanding and measuring people's values might be useful? 13 Hills: Kluckhohn and Strodtbeck's Values Orientation Theory Produced by The Berkeley Electronic Press, 2011 Related Websites http://www.valuescenter.org/home.html 14 Online Readings in Psychology and Culture, Unit 4, Subunit 4, Chapter 3 http://scholarworks.gvsu.edu/orpc/vol4/iss4/3 8-1-2002Kluckhohn and Strodtbeck's Values Orientation
  • 40. TheoryMichael D. HillsRecommended CitationKluckhohn and Strodtbeck's Values Orientation TheoryCreative Commons License Running Head: DIGITAL PRESERVATION OF EVIDENCE Digital Preservation of Evidence 2 The effectiveness of the Innocence Project in Preservation of Evidence Introduction Wrongful conviction is an international concern. American prisons are full of various prisoners who were convicted wrongly. The purpose of the development of the innocent projects is to exonerate the wrongly convicted prisoners through DNA testing and participate in criminal justice reformation to prevent future injustices. Digital preservation of evidence is an important aspect of Innocent Project by ensuring authenticity, traceability, and accuracy of any proof. Preservation of data in criminal justice is a complex process not because of the dynamics of the digital world but the need to recreate the context of use. In other words, there is a need for maintenance of the data while only specific software may be compatible with the available technology system in criminal justice. The preservation phase is the initial stage of evidence recovery and it involves seizing and protecting the suspect data without
  • 41. interfering or altering the content of the data (Casey, 2011). Cybercrimes, as well as their evidence, are growing exponentially. This increase will eventually lead to the need to evaluate the large quantity of information. The accuracy of a secure storage of data may be of great benefit to support and generate accuracy in all evidence. Digital research on preservation of evidence has been a critical research area for the past 20 years especially after the establishment of the Innocent Project (Casey, 2011). The purpose of this paper is to have a comprehensive overview of a digital crime system that can help in the preservation of information with reference to the Innocent Project. The research question for the topic would be, how can a digital criminal justice system help Preservation of Evidence? Overview of Preservation of Digital Evidence There is an increasing buzz inside the information management systems especially on the challenges provided by the digital storage system that may be lost for various reasons. But, preservation of data is not only focused on maintenance of the digital tools to ensure meaningful utilization in the future but also ensure the digital objects to be preserved in their context that they are understandable by future users. Within the procedure of digital preservation of Innocent Project includes safe-guarding long-term data loss, digital preservation requires expertise and skills in information science and information technology. Furthermore, it has an implication on social, historical, economic and technology (Quick & Choo, 2014). The social impact of Digital preservation of evidence Digital preservation within the social set up allows the community to have access to digital documentation stored and who is has the ability to be disseminated publicly. Therefore, digital preservation has a contribution to social set up of a community by providing accurate records as well as improving the social security. In no time, the community will have information from various areas including scientific technology, entertainment as well digital libraries including having a virtual
  • 42. visit to a library. The historical implication of digital data preservation will have an impact on the on the cultural heritage. Digital preservation will eliminate the temporary lapse that occurs when researching on historical data due to loss or missing information. Looking at the economic implication, financial sustainability is one of the factors to be investigated during the installation of digital preservation devices. Also, there is need to consider the prevailing cost of losing depending on the type of data involved (Casey, 2011). Important of evaluation of the topic The main reason for the evaluation of the effectiveness of the Innocent Project in the preservation of evidence is to investigate the ability for the criminal institution to view, retrieve and remain updated in the rapid changes in the criminal justice technology. Information loss can be as a result of an attack by virus, theft or outbreak of fire. A relevant digital system can help in ensuring the availability of accurate information even after any interference with the evidence. In other words, the digital system should trace any form alteration while providing the original data to help in judging a case. Ensuring there are integrity and consistency of the evidence require periodic and timely checks from the management to identify partial hardware failures while triggering repair and maintenance by the technical team (Quick & Choo, 2014). Why the need for Digital Evidence Preservation Majority of today's crimes have digital elements that include DNA traces; this duplicates the amount of digital evidence preserved for the specific period. It is the Innocent Project’s role to ensure the use of the digital service to store evidence for an investigation’s history. For the Innocent Project present digital evidence in the court, the evidence must be collected, analyzed by experts and preserved properly. But the current system often involves multiple steps that may not meet the changing and growing needs of the wave of technology. The current operation may not handle the changing needs and it may soon become economically unfeasible for the institution
  • 43. responsible for performing such tasks. On the other hand, the technology discovery has been at the peak in the current century. Unless criminal justice institution and the Innocent Project adopts to the new wave of technology, suspects can be few steps ahead of them by utilizing the current technology to hide or erase evidence especially that involves DNA (Turner, 2005). Digital Evidence Today For the proper and accurate preservation of digital evidence, digital examiners must have the tactics to retrieve information from cellular phones, tablets, desktops, laptops and other external storage devices. Digital evidence comes from both the victim and suspect since their personal device could provide better information in solving the case. Other evidence that point towards guilt such as threatening messages or emails needs to be adequately preserved for the presentation to the court. Innocent Project indicates that any move that can lead to the alteration of the evidence will make it null and incapable of solving a case. With the inevitable change of technology, the law enforcement must work in hand with other partners, like prosecutors and the court to establish policies that would lead to the reliability of evidence preserved prior to the court proceedings (Turner, 2005). Determination of unsatisfied requirements Lawyer and judges need to have a common understanding of the elements that guarantee the admissibility of a digital proof from the court. Across America, the legal framework is similar in most courts. Inability to understand authentication of digital evidence can lead to incorrect and reverse outcomes from the federal court. These failures are as a result of incapacity to properly authenticate the computer generated evidence or improper storage of the evidence. To address these issues, the court must develop a strategy to determine the admissibility of digital evidence presented by witnesses or the Innocent Project. Having uniformity in the standard of analysis of digital evidence can lead to a tactical approach in judging cases
  • 44. (Turner, 2005). Conclusion Whether investigating the wrongly convicted corporate or criminal case, digital data is an important aspect of the functioning of the Innocent Project. Hence it is the duty of forensic experts to ensure that there is accuracy in the digital evidence presented. Therefore storage of digital evidence should be in such a way that it shouldn’t be altered during the collection, analysis and the investigation process. Any digital device can be an important source of evidence in case of any crime but often the collection, management, and preservation of this evidence are not done correctly. In summary, for a digital data to be considered as accurate evidence, there is need to ensure a high level of integrity, especially during preservation (Turner, 2005). References Casey, E. (2011). Digital evidence and computer crime: Forensic science, computers, and the internet. Academic press. Turner, P. (2005). Unification of digital evidence from disparate sources (digital evidence bags). Digital Investigation, 2(3), 223- 228. Quick, D., & Choo, K. K. R. (2014). Data reduction and data mining framework for digital forensic evidence: storage, intelligence, review and archive. HRMN 367 6382 Organizational Culture (2185) - Week 1 - Basic Assumptions 21-27May2018 1. Kluckhohn and Strodtbecks Values Orientation Theory