This is a case story how a city can engage its citizens with mobile app.

1. Porukka-application
engages Lahti city residents
Case Porukka
By Advertising Agency MBE
and Future Dialog

2. Mobile community
for continuous dialog
Stakeholder interaction today is outdated.
Public hearings, surveys, questionnaires and
emails take too much effort, time and money.
Organizations want to digitalize their
stakeholder interaction. Easiest way
to do this is to go mobile via apps.

3. Solution
Platform that combines:
Apps dedicated for continuous interaction
Easy content management and communication

4. Lahti – Engaging residents
Lahti is the first city in Finland
to capitalize on the possibilities
of resident engagement in developing
the city services. Lahti does this
with the Porukka-application.

5. Lahti city use case
Lahti city used to gather
development-­related resident
ideas and feedback through
public hearings, idea development
sessions and online surveys.
This is time &
money consuming.
After launching their own
”Porukka” app with our platform,
Lahti has the ability to create
new content in minutes and
get new feedback in hours.
4 000
answers in
the first 24 hours.
76 000
answers from
1700
users in 8 weeks.

6. Lahti city use case
With the Porukka-app Lahti wants to inspire
its residents to think about what type of city
they want to live in, spend their free time,
study and work.

7. Why choose an application?
75 %of Finns have a smartphone.
So City of Lahti decided to use a mobile
application to reach out to its residents.

8. Why choose an application?
Application is an effortless way
to engage with the city – it has
no time or place limitations.

9. Why choose an application?
Porukka is an easy and effective
communication channel for continuous
interaction – regardless of time and place.
It also gives real-time data and results
to support decision-making.

10. How it works, basics
Organizations can easily build their own branded native apps
with our browser-based & code-free app builder. Our templates
are particularly designed for interaction & engagement.

11. How it works
Content magement system
Easy content
management
User friendly
layout
Dashboard
for results
1. 2. 3.3.

12. How it works

13. Collected data

14. Results
Porukkawas launched 26.1.2016
94 065interactions by 29.4.2016
Active users
1800 70%are still using the app
after downloading

15. Communications department,
City of Lahti:
”The Porukka-application is a success among the users.
Gamification and ease-of-use has definetely attracted
people to get involved. Porukka-application works as
a conversation starter among users, also in social media
channels. We want to create an ongoing interaction
relationship with our residents. We share selected
results and create questions based on the findings.
Porukka gives us a new kind of engagement culture.
It encourages as well as challenges both Lahtis
employees and residents.”

16. Real-time opinion data and
results supports decision-making
Sirkku Huisko, Head of strategy, City of Lahti:
”With the Porukka-application we got a lot of ideas
on how the city should be developed. Porukka-application
definetely brought additional value to our strategywork.”

17. Thank you!
Marika Kakko
CEO
Advertising Agency MBE
marika.kakko@mbe.fi