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November 2012-question-paper-23

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M
Maria Aragone

This document consists of a 12-page exam for the International General Certificate of Secondary Education in Business Studies. The exam contains 5 sections with multiple choice and written response questions about topics such as business objectives, market research, costs, recruitment, and using the internet. Students are instructed to answer all questions and write their responses on the exam paper provided.

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This document consists of 11 printed pages, 1 blank page and 1 Insert. DC (CW) 49280/1 © UCLES 2012 [Turn over UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS International General Certificate of Secondary Education *2267850567* BUSINESS STUDIES 0450/23 Paper 2 October/November 2012 1 hour 45 minutes Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples, paper clips, highlighters, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions. The Insert contains the case study. The businesses described in this question paper are entirely fictitious. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. For Examiner’s Use 1 2 3 4 5 Total
2 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 1 (a) The brothers want Carefree Campsites to be profitable. Identify and explain two other possible objectives of the business. Objective 1: ...................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Objective 2: ...................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
3 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) The brothers decided to form a partnership. They could have formed a private limited company. Consider the advantages and disadvantages of these two types of business organisation. Do you think the brothers were right to form a partnership? Justify your answer. Partnership: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Private limited company: .................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Conclusion: ...................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
4 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 2 (a) Before starting their business, the brothers want to carry out primary market research. Identify and explain two different methods of primary market research they could use. Method 1: ......................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Method 2: ......................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
5 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) Consider why each of the following types of information is important for the brothers to think about before setting up Carefree Campsites. Sales forecasts: ............................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Costs of all the assets needed to start the business: ...................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... A cash flow forecast: ........................................................................................................ .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
6 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 3 (a) Litter (rubbish) is an example of an external cost which might result from the campsite. Identify two other possible external costs which might occur if the campsite is set up at site B. Explain why each of your examples is an external cost. External cost 1: ................................................................................................................ Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... External cost 2: ................................................................................................................ Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
7 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) Consider the advantages and disadvantages of each of the three sites and recommend which location the brothers should choose. Justify your choice with calculations using the data in Appendix 1 and other information in the case. Site A: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Site B: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Site C: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Recommendation: ............................................................................................................ .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
8 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 4 (a) Governments often encourage foreign tourists to visit their country. Identify and explain two reasons why Governments might do this. Reason 1: ........................................................................................................................ .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Reason 2: ........................................................................................................................ .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
9 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) Chris thinks they should lease caravans. They could then rent out these caravans on their campsite. James thinks they should borrow capital to buy the caravans. Harry thinks they should just let customers bring their own caravans. Consider the advantages and disadvantages for the business of each of these options. Recommend which option they should choose. Justify your choice. Lease caravans to rent to customers: .............................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Buy caravans to rent to customers: ................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Customers bring their own caravans: ............................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Recommendation: ............................................................................................................ .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
10 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 5 (a) Before the campsite can open the brothers will need to recruit workers.The first stage of the recruitment and selection process will be to produce a job description. Identify and explain four other stages of the recruitment and selection process the brothers will need to use. Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... ......................................................................................................................................[8]
11 0450/23/O/N/12© UCLES 2012 For Examiner’s Use (b) The Internet is very useful to businesses today. Consider three ways the Internet could be of benefit to Carefree Campsites. Justify why each way would be beneficial to Carefree Campsites. Way 1: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Way 2: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Way 3: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
12 0450/23/O/N/12© UCLES 2012 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. BLANK PAGE

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November 2012-question-paper-23

  • 1. This document consists of 11 printed pages, 1 blank page and 1 Insert. DC (CW) 49280/1 © UCLES 2012 [Turn over UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS International General Certificate of Secondary Education *2267850567* BUSINESS STUDIES 0450/23 Paper 2 October/November 2012 1 hour 45 minutes Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black pen. Do not use staples, paper clips, highlighters, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions. The Insert contains the case study. The businesses described in this question paper are entirely fictitious. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. For Examiner’s Use 1 2 3 4 5 Total
  • 2. 2 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 1 (a) The brothers want Carefree Campsites to be profitable. Identify and explain two other possible objectives of the business. Objective 1: ...................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Objective 2: ...................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
  • 3. 3 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) The brothers decided to form a partnership. They could have formed a private limited company. Consider the advantages and disadvantages of these two types of business organisation. Do you think the brothers were right to form a partnership? Justify your answer. Partnership: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Private limited company: .................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Conclusion: ...................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
  • 4. 4 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 2 (a) Before starting their business, the brothers want to carry out primary market research. Identify and explain two different methods of primary market research they could use. Method 1: ......................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Method 2: ......................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
  • 5. 5 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) Consider why each of the following types of information is important for the brothers to think about before setting up Carefree Campsites. Sales forecasts: ............................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Costs of all the assets needed to start the business: ...................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... A cash flow forecast: ........................................................................................................ .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
  • 6. 6 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 3 (a) Litter (rubbish) is an example of an external cost which might result from the campsite. Identify two other possible external costs which might occur if the campsite is set up at site B. Explain why each of your examples is an external cost. External cost 1: ................................................................................................................ Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... External cost 2: ................................................................................................................ Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
  • 7. 7 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) Consider the advantages and disadvantages of each of the three sites and recommend which location the brothers should choose. Justify your choice with calculations using the data in Appendix 1 and other information in the case. Site A: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Site B: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Site C: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Recommendation: ............................................................................................................ .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
  • 8. 8 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 4 (a) Governments often encourage foreign tourists to visit their country. Identify and explain two reasons why Governments might do this. Reason 1: ........................................................................................................................ .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Reason 2: ........................................................................................................................ .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ......................................................................................................................................[8]
  • 9. 9 0450/23/O/N/12© UCLES 2012 [Turn over For Examiner’s Use (b) Chris thinks they should lease caravans. They could then rent out these caravans on their campsite. James thinks they should borrow capital to buy the caravans. Harry thinks they should just let customers bring their own caravans. Consider the advantages and disadvantages for the business of each of these options. Recommend which option they should choose. Justify your choice. Lease caravans to rent to customers: .............................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Buy caravans to rent to customers: ................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Customers bring their own caravans: ............................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Recommendation: ............................................................................................................ .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
  • 10. 10 0450/23/O/N/12© UCLES 2012 For Examiner’s Use 5 (a) Before the campsite can open the brothers will need to recruit workers.The first stage of the recruitment and selection process will be to produce a job description. Identify and explain four other stages of the recruitment and selection process the brothers will need to use. Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... .......................................................................................................................................... Stage: .............................................................................................................................. .......................................................................................................................................... Explanation: ..................................................................................................................... ......................................................................................................................................[8]
  • 11. 11 0450/23/O/N/12© UCLES 2012 For Examiner’s Use (b) The Internet is very useful to businesses today. Consider three ways the Internet could be of benefit to Carefree Campsites. Justify why each way would be beneficial to Carefree Campsites. Way 1: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Way 2: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Way 3: .............................................................................................................................. .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... ....................................................................................................................................[12]
  • 12. 12 0450/23/O/N/12© UCLES 2012 Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. University of Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge. BLANK PAGE