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1. Project Plan
Employee Engagement & Employer Branding
Version1.0 ©Krishnadas Menon 1

2. Contents
1. Appreciation of brief
2. Objective
3. Overall deliverables
4. Approach
5. Implementationplan
April 2nd week
April 3rd week
1.prerequisites
2.April 1st week
3.
4.
5. April 4th week
2

3. Appreciation
Of brief
• INDIA ASSISTANCE is a leading assistance solutions provider in this part of the world.
Founded in July 2007, INDIA ASSISTANCE has proudly established itself as a valuable
business partner for Insurance, Automotive, Leasing, Tyre and other allied industries.
• HR department introduced the new theme for this current year “I will be the best – 2
extra steps today encompass:
• Effective employeeengagement
• Creating a motivating and an encouraging environment for the employees
• Mapfre India assistance team approached Krishnadas Menon (an External Business
consultant ) to strategize and plan the entire theme calendar for the current
financial year. (April 2017- March 2018)
3

4. Employee EngagementEmployer BrandingObjective
Encouraging employees to delivering the best in what they are doing currently
4

5. • Outline a detail executable plan for the theme
“ I will be best – 2 extra steps today” which includes executable items
for the below following :-
• Communication plan
• Engagement plan
• Content plan
• All the executable plan will comprise of :-
• Monthly / Quarterly & Yearly objective & deliverables
• Measure & demonstrate the effectiveness of the “theme” every quarter
Overall
Deliverables
5

6. Approach
•Measuring
current
engagement
Measure
Designing &
Customization
•Content,
Creatives ,
Communication
&Activity
•Deployment of
content ,
creatives,
communication
& activity
Engagement
Rewards and
Recognition
•Gamification
rewards &
recognition
6

7. Implementation Plan - Prerequisites
3
• Survey
• Tech Implementation for internal communication & Engagement March 27 to 31st 2017

8. 8
Survey
1. WhySurvey?
• Measure the current employee engagement
• Prioritize the engagement dimensions based on the employee feedback
2. Questionnaire used for thesurvey?
• Gallup Q12 Survey
3. Platform recommended for conducting thesurvey?
• Hyphen – Anonymous platform (http://gethyphen.com) OR
• Survey Monkey (https://www.surveymonkey.com)
Cost Involved
• Engaging Hyphen for a free pilot
run for this survey
• Survey Monkey cost -
https://www.surveymonkey.com/
pricing/?ut_source=header
Time Estimate
• 27th - 31st March 2017 (This
involves in analyzing the results
and prioritize activities &
Communication based on the
results)

9. 9
Deliverables
Tech Platform Implementation Deliverables Includes
• Implementation of Hyphen Platform (As a Free pilot run )
• Documentation on How to use the platform
• Platform Configuration (Set Up)
• Welcome introduction Email format for Employees
• Sharing the Adoption and user guide for employees

10. Gallup Q12
Survey

11. Implementation Plan – April 1st Week
3rd April to 7th April 2017
Passion | Performance
11

12. 14
Info
*Office aesthetics Requirements & Recommendations will be shared after the Gallup Q12 survey
• Based on our main theme we selected two common attributes for the month
of April for Employee engagement & Communication
• Passion
• Performance
• Since the employees are already introduced to the theme, I would recommend
to kick start the activity for the month of April by Employee Generated Content
(User Generated Content).
• Employee Generated Content strategy will be prioritized dynamically based on
the Gallup Survey . However broader campaign ideas are discussed here.
• I would recommend to create a virtual entity “Employee Happiness Manager”

13. Campaign 1
• Purpose - Encouraging employees to identify the best attributes in them.
• Question – Which 3 words describes you the best?
• Approach – Selfie Video Challenge
Details
A short video of any one employee answering the question and challenging their
colleague to answer the same. The colleague will answer the question challenge
another colleague to answer the same. This series will contribute engagement
among the employees and creates a buzz . Irrespective of Hierarchy they can
challenge anyone In the organization.
#iamthebest-Challenge
April 3rd
13

14. • Purpose - Promotes a family atmosphere
• Activity – Every employee brings one dish and shares it with all.
Details
Potluck’ is a gathering of people where each person contributes a dish to be
shared among the group. Announcement of this activity will be done on April
4th . Ideal time to conduct is 10 days from the date of announcement.
(Usually on Fridays everyone will be a little bit relaxed and would be in a
weekend mood which will be appropriate for the employees to spend some time
to gather without having to worry about their work. )
Recommended Date – April14th
Announcement
#Potluck-Lunch
April 4th
14

15. April 7th
Measuring Impact
15
1. Weekly Monitoring of the impact of engagement
2. Sharing a short report With the HR Team which comprises of
1. Key Learnings
2. Key Statistics
3. Changes required if any

16. Implementation Plan – April2nd Week
10th April to 14th April 2017
Passion | Performance
20

17. Info
21
• We will focus on publishing content which has
• Value of information
• A key take away
• Something which employees can relate to the key attributes passion
and performance
• The category of content* will primarily focus on
• Grass root innovations
• Real life Short stories (excluding thought leaders)
• Stories of Unsung / Unheard Hero's
• Information helpful for professional grooming
• Humor
*Some content will be tweaked for the assistance team

18. 22
Short Story
Hard work..The Best Gift Of My Mother
Looking back I never thought at the time that we were poor. I always thought about trying to
help those in the village that were poorer that we were. It was a sugar cane settlement
housing workers that worked in the sugarcane fields. My mother, a cane cutter, had all
thirteen of us well disciplined and by her care and dedication sent all of us to school. We the
boys...all seven of us. Six are girls, will go to the cane fields to assist her to cut and bundle
canes during our growing up ages until we could fend for ourselves. It was hard work under
the sweltering sun and at times we will go early in the morning long before sunrise to assist
leaving the fields at dusk sometimes. Maya, my mother, will be paid for only the three tons
per day even if we cut and loaded four tons or more. There were times she was allowed
another chain so it could be 2x 3tons and we she would happy to get the extra for our sake.
During the planting season we will assist so we all learned to grow and harvest canes for the
estate and we even had our own 5 acre plot to do the backbreaking work. Soon enough I was
employed as an apprentice welder and followed the dedication of my mother's commitment
to hard work and eventually ended up as a Chief Engineer at the sugar factory and focused on
doing my best at all times.
My mother persevered through it all and the lessons learned from her through the
experience of helping her in the fields gave me the opportunity to travel the world in the
sugar industry as I was able to do good work that others required. Those years in the field
were not child labor but the best learning opportunity I ever had in spite of the adversity and
hard work. Thanks Maya ...I love you more for it.
#MondayMotivation
April 10th

19. 24
Campaign 2
• Purpose - Tobring out the Performance ,Innovation & Creativity from the
employees
• Questions - (will be segregated for assistance team & senior management)
1. If you were CEO for one day, which three things would you change to enable
growth of our brands?
2. When do you feel most productive at work?
3. What would you change about our company/product if you had a magic wand?
4. Is there a project or task where you are interested in taking more ownership?
5. How can we make cross-departmental communication more effective in 2017?
• Approach – Sharing the post in the tech platform , Encouraging & Engaging
employees to respond to questions.
*We will identify employee advocates/ influencers to drive thecampaign
#shareanideasirji
April 12th

20. • Purpose - Promotes a family atmosphere
• Activity – Every employee brings one dish and shares it with all.
Activity
#Potluck-Lunch
April 14th
20

21. April 14th
Measuring Impact
21
1. Weekly Monitoring of the impact of engagement
2. Sharing a short report With the HR Team which comprises of
1. Key Learnings
2. Key Statistics
3. Changes required if any

22. Implementation Plan – April 3rd Week
17th April to 21st April 2017
Passion | Performance
22

23. Short Story
23
#MondayMotivation
April 17th
Every Sunday morning I take a light jog around a park near my home. There’s a lake located in one
corner of the park. Each time I jog by this lake, I see the same elderly woman sitting at the water’s edge
with a small metal cage sittingbeside her.
This past Sunday my curiosity got the best of me, so I stopped jogging and walked over to her. As I got
closer, I realized that the metal cage was in fact a small trap. There were three turtles, unharmed,
slowly walking around the base of the trap. She had a fourth turtle in her lap that she was carefully
scrubbing with a spongybrush.
“Hello,” I said. “I see you here every Sunday morning. If you don’t mind my nosiness, I’d love to know
what you’re doing with theseturtles.”
She smiled. “I’m cleaning off their shells,” she replied. “Anything on a turtle’s shell, like algae or scum,
reduces the turtle’s ability to absorb heat and impedes its ability to swim. It can also corrode and
weaken the shell overtime.”
“Wow! That’s really nice of you!” Iexclaimed.
She went on: “I spend a couple of hours each Sunday morning, relaxing by this lake and helping these
little guys out. It’s my own strange way of making a difference.”
“But don’t mostfreshwater turtles live their whole lives with algae and scum hanging from their shells?”
Iasked.
“Yep, sadly, they do,” shereplied.
I scratched my head. “Well then, don’t you think your time could be better spent? I mean, I think your
efforts are kind and all, but there are fresh water turtles living in lakes all around the world. And 99% of
these turtles don’t have kind people like you to help them clean off their shells. So, no offense… but
how exactly are your localized efforts here truly makinga difference?”
The woman giggled aloud. She then looked down at the turtle in her lap, scrubbed off the last piece of
algae from its shell, and said, “Sweetie, if this little guy could talk, he’d tell you I just made all the
difference in theworld.”
The moral: You can change the world – maybe not all at once, but one person, one animal, and one
good deed at a time. Wake up every morning and pretend like what you do makes a difference. It does.

24. • Purpose - Team Bonding
• Activity – employees to draw a caricature of their coworker, a lot of us are
not artists but they will at least try to scribble something and highlight those
prominent features like maybe that ducktail mustache or hawk nose or weird
hairstyle of a coworker which would be fun to see!!
Activity
#Best Caricaturist
April 18th
24

25. Short Story
#Amazinggrassrootinnovations
April 20th
A Simple Technology That Can Solve India’s Clean #Water Problem In Just
Rs.3,000
Water borne diseases are the number one cause of deaths worldwide,
with WHO and CDC estimates pinning 3.5 million deaths every year
to contaminated drinking water. In India alone, around 2,000 people die
every day due to lack of clean drinking water, and out of these, children
under the age of five are most vulnerable.
n dry regions like Rajasthan, we see a trail of women walking several
kilometers just to get a bucket of water.
A Canadian scientist, Dr.David Manz, invented and designed an amazing
tool that could solve this problem. He developed a low cost Bio-sand
Water Filter that effectively removes all the dissolved particles and
pathogens from the water. This slow purifying process manages to
remove up to 98% of bacteria, 100% of viruses, 99% of parasites,
protozoa, amoebae, and worms, 95% of heavy metals, and with a slight
modification, 93% of arsenic. It manages to eliminate illnesses such as
Typhoid, Cholera, Hepatitus A, Rotavirus, E-coli bacteria, and other
dysentery causing organisms.
25

26. The bio sand filter is beingeffectively
used in various tribalareas.
Water before and after purification by a bio-sandfilter

27. 35
Implementation Plan – April 4th Week
24th April to 28th April 2017
Passion | Performance

28. 36
Short Story
Not App-y With YourAnswer
Me: “Thank you for calling the [Company] support. My name is
[My Name]. How can I assist you?”
Customer: “My app isn’t working right.”
Me: “How is it not working right?”
Customer: “It’s not transmitting data to my watch.”
Me: “All right, there’s some troubleshooting steps we can do.”
(I lead the customer through the steps, but it still isn’t
connecting properly.)
Me: “Atthis point, the app is launching properly. Contacting the
developer of the app is the next step.”
Customer: “You mean, like, on their web page?”
Me: “Yes. If the app is installed and launching like it should, but
still not working, that would be the next step.”
Customer: “I already did that.”
Me: “You contacted them?”
Customer: “Yeah, it’s a known problem. I just wanted you to
have a different answer.”
Content For Assistance Team
#Monday Humor
April 24th

29. Short Story
29
#Monday Motivation
April 24th
Clean YourCup
I recently started a new job, in a small office, where four of us share a water
purifier . One of my coworkers complained the water tasted "dirty". It went
on for a few days, and she was stunned I could drink the water without any
trouble. I started to doubt my taste buds, but the water really tasted fine.
Finally, she figured out the problem was actually her cup. She simply forgot
to clean it, and after awhile started to affect the water inside it. She cleaned
her cup, and drank the water with no problem.
I can't help but look at this, and think about the world we live in. Too often
we quickly blame other people, other things, anything else but ourselves.
"You're racist". "You're intolerant". "You're the problem". The world isn't
perfect, I know, but I think we should take a step back sometimes and ask
ourselves some tough questions.
Can I be better? Is my heart really pure? Can I help this situation with
kindness?
I want to tell you this; please clean your cup. Because when you do, the
water will taste much better. I promise you this.

30. Quotes
30
#passion Quotes
April 25th
“The only way to be truly satisfied is to do what you believe is
great work, and the only way to do great work is to love what
you do. If you haven't found it yet, keep looking, and don't
settle. As with all matters of the heart, you'll know when you
find it. And like any great relationship, it just gets better and
better as the years roll on. So keep looking, don't settle.”

31. • Purpose - Helps to accomplish Goal
• Activity – Asking employees to write down an item that’s on their bucket list
on the board
Announcement
#bucket list bulletin
Board
April 26th
40