Short training sessions for MAA Members

1. MAA Member Training Courses March 2023
www.themaa.co.uk 01895 605439 1
UPDATES
LinkedIn is continually
updating its algorithm (part of
the software behind the way it
works) in order to make it
select better content which is
more relevant to the person
viewing it. In short, that means
you should think hard about
what you post and how you
post it.
BEST PRACTICE
Always remember that
LinkedIn is a digital/online
version of a real life/in person
meeting or networking event.
You would consider carefully
what you say to people and
how you engage them if you
were ‘in person’.
COMPANY v
PERSONAL PAGE
Knowing the difference
between Groups, Company
Pages and Personal Pro
fi
les on
LinkedIn is important.
CONNECT OR
FOLLOW
These are 2 ways to stay
connected with your network
of people, companies and
groups, but both are helpful.
L I N K E D I N
Updates | Best Practice | Company v Personal Profiles | Connect or Follow?
Analytics & Activity
The Analytics and Activity pages on LinkedIn can be very
useful - however they should come with a warning - don’t get
to caught up in Analytics! Focus on the contacts who engage.
The Activity page is very helpful and if used correctly you can
achieve a lot in a very short space of time.
Use the
fi
lters if you get too manyActivities…
There are various
fi
lters which you can apply. These will help
you focus on the important Activities. The most important
ones for now are - Requests, Comments and Mentions.
MAKE SURE YOUR RESPOND TO THESE!
L E A R N I N G
REGISTER FOR FREE
TRAINING

2. MAA Member Training Courses March 2023
www.themaa.co.uk 01895 605439 2
Like, Repost or Comment?
There are many ways you can
respond to a post on LinkedIn,
but some will get your more
traction than others.
• Like (or Love, Celebrate etc)
• Comment
• Repost
LinkedIn’s algorithm knows that it
takes less time or effort to Like a
post. It is looking for posts that
Users Comment on or Repost.
Reposting with your thoughts is
ideal and even better is to tag in
other contacts or companies.
Another helpful thing is to ask a
question. If you cant think ion a
question or a comment to make
you can use emojis 💪 👍 🙏
Super Admin View
It is very important to make members of your trusted team
Admins on your LinkedIn Company Page.
The image below shows the link to ‘Invite Connections’. This
is a very important and powerful part of LinkedIn, as Super
Admins can invite up to 250 of their connections per month
to follow a Company Page. To put this into context, if 6
members of the MAA Council were Admins on the MAA
company page they could theoretically invite 1500
connections a MONTH!
Connect or Follow?
You can now Connect and/or Follow Companies and Contacts
on LinkedIn. It is very worthwhile to check that you are
following and/or connected with the Companies and Contacts
who will help you grow your LinkedIn pro
fi
le.
More Connections = More Visibility = More Success
FINAL THOUGHT
BE PATIENT and take it steady. You don’t need to spend
4 hours a day on LinkedIn. Even if you did you wouldn’t get
instant results!
Spend time learning how to do the things
that will have the most impact for the least
amount of time.
HASHTAGS #
LinkedIn likes it when you use
hashtags, but make sure you
do your research, as it will
penalise you for using
hashtags that don’t have many
followers.
For example #salesagents has
only 134 followers, but
#agents has 4155!
Spend 10 minutes checking!
REGISTER FOR FREE
TRAINING