Mr. Pusbhpinder Bhatia Founder mapmystudy.com Speaks... In today’s competitive environment employability seems to be a big driving force, changing strategies of many institutes trying to woe students with outcome stories and alumni’ success stories are becoming more and more apparent.

1. SHOULD EMPLOY ABILITY OF STUDENTS BE
THE MAIN GOAL OF UNIVERSITIES?
Mr. Pusbhpinder Bhatia Founder mapmystudy.com Speaks...
In today’s competitive environment employability seems to be a big driving force, changing
strategies of many institutes trying to woe students with outcome stories and alumni’ success
stories are becoming more and more apparent.
So real question to address is does education really lead to employability or rather let’s ask
should employment of students the main goal of universities?
The expectation...
So, is it important to study a program with employability in mind, I guess that in itself is driven by
your own agenda in life or your present circumstances. Much broader view on this comes from
country in which I currently live in ‘India’, education here is treated as an investment’ which
creates an evident expectation of return on the investment, quite self explanatory and I see this
in many other western countries aswell. I feel there are 3’ driving forces that instigate such
expectations: 1. The mind set of students in such countries (culturally what is followed), 2. The
local competitiveness and the focus on survival drives students to choose courses that have
strong employability, 3. The higher cost of education these days for degree level programs. I am
quite often asked by parents during seminars: will my child get a Good Job after the course
suggested by you? this very question drives many universities to focus on employability of
students as demand seems to be driving them towards this and possibly their own objective is
more financially driven and not so much academically driven.
The Challenge
Employability is important part of the study cycle but should not be the only driving force for
education. Outcome of what you learn needs to be put in practice and in real life however how
students might earn should not be factor of consideration for institutes. It is quite common for
institutes to publish their students start salaries and their on campus corporate recruitment
statistics to boost their reputation but I guess institutes with strong academics are able to keep
the balance on quality of education imparted and the outcome of their students employability.
From global prospective this is the challenge for many institutes now with rising competition to
source students from around the world, the fight to keep the class room multicultural and at the
end to make sure you have a happy student who further refers his friends to them on social
media’ is successfully met.
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