Online Marketing for Developers

•

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Briefly introducing some marketing channels and techniques that can be used to market to developers, where traditional marketing techniques might not work as well as expected.

Marketing Business Technology

ONLINE MARKETING FOR DEVELOPERS

Bringing Continuous Deployment to everyone.

www.codeship.io

2

blog.codeship.io

CONTINUOUS INTEGRATION
AND DEPLOYMENT AS
SOFTWARE AS A SERVICE

3

www.codeship.io

blog.codeship.io

THE TEAM
Mo

Manny

Flo

Clemens

Alex

Ben

CEO

UX/Marketing

CTO

Tech

Tech

Tech

Founder

Founder

Founder

www.codeship.io

4

blog.codeship.io

LET’S TALK ABOUT MARKETING
FOR DEVELOPERS

www.codeship.io

5

blog.codeship.io

TRADITIONAL STUFF MIGHT NOT WORK
THAT WELL

www.codeship.io

6

blog.codeship.io

EVERYTHING YOU THINK IS AN
ASSUMPTION

www.codeship.io

7

blog.codeship.io

THE AWESOME THING ABOUT SAAS
BUSINESSES ARE NUMBERS

www.codeship.io

8

NUMBERS ARE PEOPLE AFTER ALL
(dude... that’s deep!)

blog.codeship.io

www.codeship.io

9

blog.codeship.io

VERIFY ASSUMPTIONS WITH
EXPERIMENTS

www.codeship.io

10

blog.codeship.io

You should read this:
http://www.forentrepreneurs.com/sales-funnel/

www.codeship.io

11

blog.codeship.io

PAID ONLINE MARKETING
Traditional display banners

Remarketing banners in the

Google Adwords

Google Network

LinkedIn

Remarketing banners on

Banner placements in specific

Facebook via Perfect Audience

message boards

Remarketing banners (Adroll

Ads in Newsletters

Network)

12

www.codeship.io

blog.codeship.io

CONTENT MARKETING
Providing value through content is a long game
Show your expertise, not your product
Frequency * High Quality content is key
It‘s about helping and relationships, interact with your audience
Testing Tuesday series: Educational video tutorials
Educational blog posts on our Codeship Blog

www.codeship.io

13

blog.codeship.io

REMARKETING BANNERS
Don‘t forget your utm tags!
Set up audiences smartly
Target specific demographics
experiment with frequency cap – remind, don‘t spam!
go for conversion optimization

First conversion: sign-up

Second conversion: paying customer

14

www.codeship.io

blog.codeship.io

AUTO-EMAIL-CYCLES
Be careful not to be too spammy

coordinate with your other automated messages

check frequently which auto-messages can be killed

structured spreadsheets help to organize messages

Be a helping hand, not a needy sales person
Give time

15

www.codeship.io

blog.codeship.io

SOCIAL MEDIA
Buffer is your friend
use followerwonk smartly
don‘t just link to your content
use smart hashtags (max. 2, keep your tweets below 100 chars)
always mention original source

www.codeship.io

16

PLEASE DON’T SPAM

blog.codeship.io

www.codeship.io

17

LET’S HAVE A CHAT
@codeship
@manualwise
blog.codeship.io
codeship.io
manuel@codeship.io

blog.codeship.io

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Online Marketing for Developers

1. ONLINE MARKETING FOR DEVELOPERS Bringing Continuous Deployment to everyone.

2. www.codeship.io 2 blog.codeship.io CONTINUOUS INTEGRATION AND DEPLOYMENT AS SOFTWARE AS A SERVICE

3. 3 www.codeship.io blog.codeship.io THE TEAM Mo Manny Flo Clemens Alex Ben CEO UX/Marketing CTO Tech Tech Tech Founder Founder Founder

4. www.codeship.io 4 blog.codeship.io LET’S TALK ABOUT MARKETING FOR DEVELOPERS

5. www.codeship.io 5 blog.codeship.io TRADITIONAL STUFF MIGHT NOT WORK THAT WELL

6. www.codeship.io 6 blog.codeship.io EVERYTHING YOU THINK IS AN ASSUMPTION

7. www.codeship.io 7 blog.codeship.io THE AWESOME THING ABOUT SAAS BUSINESSES ARE NUMBERS

8. www.codeship.io 8 NUMBERS ARE PEOPLE AFTER ALL (dude... that’s deep!) blog.codeship.io

9. www.codeship.io 9 blog.codeship.io VERIFY ASSUMPTIONS WITH EXPERIMENTS

10. www.codeship.io 10 blog.codeship.io You should read this: http://www.forentrepreneurs.com/sales-funnel/

11. www.codeship.io 11 blog.codeship.io PAID ONLINE MARKETING Traditional display banners Remarketing banners in the Google Adwords Google Network LinkedIn Remarketing banners on Banner placements in specific Facebook via Perfect Audience message boards Remarketing banners (Adroll Ads in Newsletters Network)

12. 12 www.codeship.io blog.codeship.io CONTENT MARKETING Providing value through content is a long game Show your expertise, not your product Frequency * High Quality content is key It‘s about helping and relationships, interact with your audience Testing Tuesday series: Educational video tutorials Educational blog posts on our Codeship Blog

13. www.codeship.io 13 blog.codeship.io REMARKETING BANNERS Don‘t forget your utm tags! Set up audiences smartly Target specific demographics experiment with frequency cap – remind, don‘t spam! go for conversion optimization First conversion: sign-up Second conversion: paying customer

14. 14 www.codeship.io blog.codeship.io AUTO-EMAIL-CYCLES Be careful not to be too spammy coordinate with your other automated messages check frequently which auto-messages can be killed structured spreadsheets help to organize messages Be a helping hand, not a needy sales person Give time

15. 15 www.codeship.io blog.codeship.io SOCIAL MEDIA Buffer is your friend use followerwonk smartly don‘t just link to your content use smart hashtags (max. 2, keep your tweets below 100 chars) always mention original source

16. www.codeship.io 16 PLEASE DON’T SPAM blog.codeship.io

17. www.codeship.io 17 LET’S HAVE A CHAT @codeship @manualwise blog.codeship.io codeship.io manuel@codeship.io blog.codeship.io

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